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3829 Uppsatser om National image - Sida 12 av 256
Självbedömning i förhållande till uppnått resultat : Nationella prov och processbarhetsanalys på sfi
The aim of this essay is to investigate which of the goals in the syllabus, and with that what knowledge of Swedish, four students taking the SFI (Swedish for Immigrants) level 3 course believed themselves to have attained and to compare their self-assessments with their results on the National Test of Swedish for adult immigrants.The method used for the investigation is the individual interview. In addition to taking the National Test, the participants in the investigation were asked to mark the goals they believe themselves to have attained.The results show that the informants who best demonstrated awareness of their own knowledge are able to talk freely about their knowledge and difficulties, and when they mark the goals they believe they have attained, these correspond, on the whole, to how they responded in the interviews.One of the informants finds it more difficult than the others to assess her knowledge. A comparison between her experiences and the National Test results revealed several inconsistencies. For example, she claims that she can communicate in Swedish, but still she didn?t pass the test..
En bro mellan teoretisk och praktisk kunskap : En fenomenografisk studie baserad på lärares uppfattningar kring teoretisk och praktisk kunskap, metod och lärande- miljöer
This thesis is intended to respond to the extent to which South African textbooks on the subject of history is linked to the governmental policy documents and whether they are producing and reproducing national identity. The two textbooks are aimed at students in grade 10. Both books were produced in 2008 but published by different publishers.The essay is based on Norman Faircloughs critical discourse theory which has been supplemented by Michael Billings theory Banal Nationalism, which assumes that it is the national words that remind us daily of our homeland that is producing and reproducing national identity. The survey shows that both textbooks are closely tied to the government policy document for the teaching of history. The textbooks refer to the policy, both explicitly and implicitly. The two textbooks reproduce a common national identity in South Africa based on the discussions taking place in society.
Svenska ledare - Kanon eller kalkon? : Svenska ledare i den internationella miljön och dess påverkan
AbstractTitle:Course:Authors: Advisor: Keywords: Problem formulation:Purpose:Target Group:Theoretical perspectives: Methodology: ResultSwedish leaders abroad ? A qualitative study about culture ?s influence on Swedish leadersBachelor dissertation - Business Administration, LeadershipAmanda Elg and Carl-Johan SaltarskiIngemar WictorLeadership, culture, impact and adjustmentHow can Swedish leaders in multinational companies adjust their leadership to the national culture?The aim of our study is to investigate whether Swedish managers are affected by the differences in national culture that exists between Sweden and the country that they operate in. We want to explore if they adapt their leadership to the culture.Our study is directed towards a target audience of Swedish leaders and other interested parties who wants to increase the understanding of culture ?s influence on an international career and what is required of the leader to deal with the cultural clashes that may rise.We have focused on theories related to differences in national culture and how it can affect the leadership and the organization.The study is of the qualitative type with a deductive approach where the empirical materials are gathered through interviews.Our results demonstrate leaders implementation of culture and leadership to influence the leadership of the national culture in which they operate. We have seen how leaders are affected by the national culture and how the leader adapts to achieve a successful leadership.
National Trust som historieberättare : en diskussion kring restaureringar av historiska trädgårdar inom National Trust, med Standen som exempel
Denna uppsats handlar om de val som görs vid bevarande av historiska trädgårdar inom National Trust, en av Englands
största förvaltare av historiska trädgårdar, samt hur dessa
val påverkar den historia som berättas på platsen. De tre frågeställningar som behandlas i uppsatsen är:
(1) Hur beslutar National Trust vilken historia som ska
berättas på platsen?
(2) Vilka riktlinjer och bevarandeprinciper ligger till
grund för dessa beslut?
och
(3) Hur har National Trust omsatt riktlinjerna vid
restaureringarna av National Trusts trädgård på Standen?
Syftet är att synliggöra valen, på vilka grunder de fattas
och genom att ställa detta i relation till hur den slutliga
utformningen blivit få en bild av hur National Trust väljer
att berätta en plats historia.
I den första delen görs en genomgång av trädgårdsbevarandets
historia inom National Trust, teoretiska begrepp samt riktlinjer och strategier som är aktuella i dagsläget.
I den andra delen görs en fallstudie av en anläggning
där det för närvarande pågår ett restaureringsprojekt,
Standen.
I den tredje delen diskuteras de tre frågeställningar
mot bakgrund av litteratur, dokument, intervjuer och
platsbesök.
Genom att analysera hur förändringar har genomförts på
Standen jämförs hur riktlinjerna och principerna implementerats och hur detta påverkar den berättelse som
presenteras för besökaren.
Slutsatsen från uppsatsen är att National Trust har genomfört ett omfattande förändrings- och
moderniseringsarbete under 2000-talet som lett till att de
lokala anläggningarna fått ett betydande inflytande över
hur en plats betydelse uttrycks.
National Trusts riktlinjer utgår från internationellt
erkända dokument såsom Florensdeklarationer och Burra
charter men de också utvecklat egna strategier för att öka
det lokala engagemanget och tillgängligheten som framgångsrikt implementerats på Standen.
Besluten om vilken historia som ska berättas har fattats
i nära samarbete med centrala organ inom National Trust,
medan besluten om hur den berättas i stor utsträckning sker
lokalt..
Balansgången ?mellan ?kommersiell? framgång? och? exklusiv? image : ? ?Att? lyckas ?med ?varumärkesutvidgning ?nedåt ?av ?lyxvarumärken
Many? luxury? companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? is? a ?new ?possibility ?for ?luxury ?brands ?to ?position ?themselves ?towards ?a ?broader ?customer ?base.?? Meanwhile? there? is? a? risk? that? the? extension? dilutes? the? image? of? the? luxury? brand? and? has? a? negative? effect? on? the? company? in? the? long? term.? Thus? a? tradeoff? exists? between? becoming? more? accessible? and? maintaining? the? exclusivity? of? the? luxury? brand.? The? objective? of? this? thesis ?is ?to ?investigate ?how ?luxury ?brands ?that ?perform? downward ?brand ?extensions ?to? reach? new? markets? can? succeed? with? this? strategy? without? diluting? the? brand? image.? This? is? achieved? by? studying? the? perceptions? of? the? new? target? segment? towards? the? extension? of? luxury? brands.? The? results? of? the? study? show? that? the? risk? of? brand? dilution? is? minimized when? the? core? values? of? the? luxury? brand? are? transferred? to? the? brand? extension? while? the extension ?at ?the ?same ?time ?is ?successfully ?targeted ?towards ?the ?specific ?customer? segment..
?Kom igen nu då, tagga till. Engelska ord och uttryck i gymnasieelevers texter ? en jämförelse
Our aim in this study is to explore if the schoolchildren?s written language differs from the?National tests? in Swedish and from Facebook. We specifically want to see if we candiscover words and expressions mainly from the English language or other languages in the?National tests? in Swedish written by the schoolchildren in the ages between 18-20 yearsold. The methods that we used to discover the results in this study was; to interview threeteachers, have 30 schoolchildren answer a questionnaire survey, analyze 30 written ?Nationaltests? in Swedish by the schoolchildren and finally analyze two Facebook walls from twoschoolchildren.
Spegel, spegel på väggen där, säg mig vem Team Sportia är : En marknadsanalys av Team Sportia Uppsala
Team Sportia Uppsala misstänker att de saknar en röd tråd i sin marknadskommunikation. Syftet med arbetet är att undersöka hur väl Team Sportia Uppsalas kundklubbsmedlemmars uppfattning om företagets image överensstämmer med identiteten företaget vill förmedla, med fokus på produktutbudet. Med hjälp av en personlig intervju med Fredrik Söderlund, vice VD Team Sportia Uppsala, en telefonundersökning av butikens kundklubbsmedlemmar samt en observation av butiken har identiteten samt imagen analyserats. Resultatet visar att företaget är inkonsekventa i förmedlingen av sin identitet och det har förekommit visst brus, vilket leder till att kundernas image inte överensstämmer helt med företagets identitet..
: Kan ett modeföretags varumärke gynnas av marknadsföring med pälshandel som del av deras CSR-arbete?
Rapporten tar upp ämnet om CSR-arbete hos klädföretag. Fokus ligger på pälshandeln och försöken att minska den. Rapporten tar hjälp utav en modell som behandlar ett företags balans mellan profil, identitet och image. Syftet är att se om en sådan balans gällande just företags CSR-arbete kan gynna företagen image-mässigt och således även ekonomiskt..
Kulturens makt: En postkolonial analys av Sidas kulturbistånd
The aim of this thesis is to describe and analyse the ideology behind Sida's cultural aid by using postcolonial theory. We want to analyse the discourse on cultural aid that is found mainly in Sida's publications. The interpretation of the sources is made with a hermeneutic base and by using postcolonial theory in combination with Paul Ricoeur's theories on the function of ideology: 1. ideology as distortion, 2. ideology as legitimation, and 3.
Med skilda perspektiv : Sverigedemokraternas profil, identitet och image
Syftet med studien är att utifrån Sverigedemokraternas valkampanjfilm undersöka hur de planerade kommunikationsverktygen profil, identitet och image tolkas utifrån tre olika perspektiv. Under studiens gång har vi genomfört strukturerade intervjuer med tre medlemmar inom Sverigedemokraterna, en semiotisk filmanalys av partiets valkampanjfilm och utfört enkätundersökningar med 100 röstberättigade elever vid Erik Dahlbergsgymnasiet. Studiens resultat visar att Sverigedemokraternas profil stämmer överens med valkampanjfilmens identitet. Gällande image anser partiet att allmänhetens tolkning inte stämmer överens med partiets profil. Ett problem som Sverigedemokraterna säger sig ligga i att media har kommunicerat en felaktig bild av partiet. Vår semiotiska filmanalys visar att Sverigedemokraternas budskap framgår tydligt i valkampanjfilmen genom att visa hur invandringen kostar mycket, samtidigt som pensionärerna blir drabbade. Studiens resultat visar även att mer än hälften av eleverna på Erik Dahlbergsgymnasiet hade en negativ inställning till Sverigedemokraterna och 70 procent ansåg att individerna i valkampanjfilmen framställs orättvist..
Mikrolitografi för rastrerade Gobos
Beacon AB has been producing Gobos for some time. A Gobo is a small round sheet used in projectors almost like a slide. It is used mostly in the commercial and entertainment business. Today these Gobos are created by using a film (also called mask). A digital exposure machine called LIOS has been developed to make it possible to create Gobos using direct exposure.
Likvärdighet kontra självstyrelse? Styrning av kommunal skolverksamhet- diskursiv analys
This essay has an aim to map out the discourses in the debate around local self government and national equivalence, which are both essential democratic values. The essay is delimited to the area of the comprehensive school. Interviews have been made with key persons in different positions in a selected municipality. I also use material that has been written in the context of Ansvarskommittén. The material is analysed using an integrated discourse analysis.
?Det enda sa?kra a?r att vi inte kommer att fo?lja planen? : En kvalitativ studie av tilla?mpningen av kriskommunikationsteorier fo?r att skydda anseendet
The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its reputation. These theories are image repair theory and situational crisis communication theory (SCCT).
Automatiserad inlärning av detaljer för igenkänning och robotplockning
Just how far is it possible to make learning of new parts for recognition and robot picking autonomous? This thesis initially gives the prerequisites for the steps in learning and calibration that are to be automated. Among these tasks are to select a suitable part model from numerous candidates with the help of a new part segmenter, as well as computing the spatial extent of this part, facilitating robotic collision handling. Other tasks are to analyze the part model in order to highlight correct and suitable edge segments for increasing pattern matching certainty, and to choose appropriate acceptance levels for pattern matching. Furthermore, tasks deal with simplifying camera calibration by analyzing the calibration pattern, as well as compensating for differences in perspective at great depth variations, by calculating the centre of perspective of the image.
Solokvist eller ensamvarg : Socialt samspel hos personer med psykosproblematik
Background: People diagnosed with psychosis are often described as introvert, isolated and with little or no ability to create and maintain social relationships. While every angle of a phenomena is valid and important, we believe that the first-person perspective provides the only direct access to the diagnosed persons? feelings and experiences.Aims: The aim of this study is to explore how a few people diagnosed with psychosis describe their experiences of social interaction.Method: This study is conducted in a Grounded Theory manner. An analysis has been performed on interviews made with five individuals, all diagnosed with a psychosis diagnosis.Results: The main result of this study is that the self-image is a core factor in the individuals experiences of, and initiative to, social interaction. The social interactions are linked to the individuals own relation to their diagnosis in a dynamic process where all components affect each other in the creating of the self-image.Conclusion: This study concludes that people diagnosed with psychosis is no different than other people when it comes to dreaming and longing for functional social relationships, but that they have some difficulties in actually finding them due to both social stigma and a poor self-image..