Uppsatsens titel: Leverantörens varumärkesstrategi ? En studie om hur konsumenters beteende kan påverka en leverantörs varumärkesstrategi gällande private label och national brandsKurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E)Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, KalmarFörfattare: Amanda Andersson och Rebecca DanielssonHandledare: Christine TidåsenExaminator: Bertil HulténDatum: 2014-05-26Nyckelord: Private Label, National Brands, Varumärkesstrategi, Leverantör, Konsumentbeteende, Attitydslojalitet, Beteendelojalitet Bakgrund: Varumärkesutbudet på hyllorna i dagligvaruhandeln har förändrats. Denna uppsats fokuserar på hur en konsuments beteende gällande varumärkena private label och national brands ser ut. Vidare utgår uppsatsen från hur konsumentens beteende kan påverka leverantörens varumärkesstrategi gällande private label och national brands. Syfte: Examensarbetets syfte är att beskriva hur konsumenters köpbeteende och tankar kan påverka en leverantörs varumärkesstrategi gällande private label och national brands. Vidare avser uppsatsens författare generera slutsatser gällande hur leverantörer kan hantera sin varumärkesstrategi.

The study's aim is to implement a textbook analysis and examine how women are described in history textbooks for high school and in the curriculums Lgy 70, Lpf 94 and Gy 11. The study has a gender perspective and the study's purpose is to make a comparative study and compare textbooks with the current curriculum and compare the results with each other to see if there has been any change over time. The survey's material is three editions of Alla tiders historia from Gleerups förlag. The study refers to editions from 1989, 1996 and 2011. General parts from Lgy 70, Lpf 94 and Gy 11 are also central for my study.

In today?s school in Sweden the assignment of community encompasses mediated values and education of democracy as well of single subject matters. What does it mean then, that teachers have a certain kind of idea of democracy, and what implications may biology have for the assignment of community? In upper secondary school there are quite many courses in biology with a National curriculum, and findings show that students of teaching perceive or think of biology as helping to promote the dual-purpose of teaching. In this study, the author of the paper has interviewed four future teachers of upper secondary school with biology as one of their main subjects.

Local participation in nature conservation has gained more attention over the last decades due to international conventions as well as local and national initiatives. This development can be seen as a reaction to a more expert oriented nature conservation characterized by centralized control and strict preservation of so called "original" nature. The overall objective of this thesis is to contribute to research on new forms of conservation where democracy and local participation is included. The case study focuses on the process of producing a pre-study for a suggested national park in southern Jämtland in the Swedish mountain region, and aims to investigate to what extent local participation was included. The pre-study was led by the Swedish Environmental Protection Agency (SEPA) and the County Administrative Board (CAB) in Jämtland.

The aim of this paper is to elucidate and analyze history teacher's didactic choices in the conflict between unequal educational materials and the requirements of equality in the curriculum of Swedish secondary school. The empirical data consists of interviews with five secondary school history teachers, observations of their lessons as well as analysis of their tests. The starting point was to investigate teachers' didactic work in the role as a bridge between the non-equal historiography presented in textbooks in history and the curriculum?s demands for equality. Three different approaches have been observed in the teachers' didactic work when considering gender perspective into their teaching: that women become extensions in a male-dominated historiography; that another part of the story is presented when a gender perspective is considered; and that the gender perspective is included in history teaching and becomes an integral part of all the content of the subject.Several of the teachers acknowledged that gender equality is less prioritized than the courses core content and related assessment criteria.

The purpose of this legal dogmatic Bachelor Thesis is to define the legal definition of ?a rescue service? and illustrate the division of responsibilities between national authorities and the municipalities with regards to the execution of emergency response operations.?A rescue service? means the emergency response actions that national and municipal authorities are legally obliged to provide to prevent or minimise injury to people and damage to property or the environment when emergencies occur or seem imminent. In the following cases a national authority is responsible for providing the requisite rescue service:1. Search and rescue (air) ? the Swedish Civil Aviation Authority is the responsible authority;2.

The aim of our graduate work is to study the importance of image and shape?s in children's development and learning and also the preschool teacher?s views on image and shapes. Our research aims to explore the value of image and shapes creation and how it is expressed among children and in classroom activities. We are also interested in finding out how it differs from adults' views and what materials teachers use to promote the image and shapes creation in the curriculum. In our own experience, image and shapes activities are often structured differently in different curriculum activities.

This is a hermeneutic study that analyzes and discusses whether it is possible to find Christian ethics in the TV-series Beverly Hills 90210 (1990) and the spin-off 90210 (2008) and how they differ in the preparation of these. I also aim to, based on my research, illustrate the discussion of Christian ethics in the curriculum and why we need a multicultural education.I have chosen three episode of both TV-series and I divided each episode into different themes, each theme is a phenomenon that I perceive to be a part of a Christian ethical position. Then I argue, using the theologian Stanley Hauerwas, these themes really can relate to what may be perceived as Christian ethics. In order to discuss how Christian ethics and secular ideals are connected I find the theory of secularization usefull. The results I came upwith is that I find a theme in each episode which I percieve to be a part of a Christian ethical position.

Vårt syfte med denna forskning är att undersöka om det har funnits någon skillnad på Skolverkets syfte med det nationella provet i matematik och vad lärarna tycker är syftet. Vårt arbete är baserat på kvalitativa intervjuer med två matematiklärare på högstadiet och med en djupare undersökning av den forskning som finns att tillgå samt publikationer som Skolverket har tagit fram. Vi har även tittat på hur styrdokumenten ser ut och hur betygskriterierna är skrivna. Studien visar att syftet med det nationella provet enligt Skolverket inte alltid överensstämmer med läraren. Läraren tillskriver syften som inte Skolverket nämner..

Title: Diversities of diversity - fluctuating talk, meaning and practice of diversitySeminar date: 06.02.08 Course: Masters thesis in Business Administration, Programme for Managing People, Knowledge and Change, 15 University Credit Points (15 ECTS). Authors: Björt Ólafsdóttir & Clarissa Sia Choon YenAdvisors: Mats Alvesson & Susanne LundholmFive key words: Diversity, Discourses, Hypocrisy, Comparison, National contextPurpose: To identify and compare discourses around diversity within two companies operating in two distinct national contexts. One originated from and still situated in Iceland, while the other is a subsidiary for Asia-Pacific market in Singapore with American values from its headquarters in United States. We wish to explore what are the meanings and implications of diversity for the employees of each company, how their discourses on diversity reflect hypocrisy in the organizations and if and how national context has an impact on discourse on diversity.Methodology: Interviews were conducted, transcribed and codified. Comparison and evaluation of the different discourses were examined around diversity and in the talk of interviewees within the two companies.

Literary debates about canon occur regularly. In the summer of 2006 such a debate took place in Sweden. The aim of this Master thesis is to examine the debate to identify the different discourses and what they reveal about ideas concerning the role of literature in society. The empirical material used for the analysis consists of 46 debate articles from three important newspapers. The combined theory and method applied is the discourse analysis described in Ernesto Laclau?s & Chantal Mouffe?s discourse theory.

Many political reforms are currently implemented in the Swedish schools. The trend indicate that education in Sweden follows neo-liberal restructuring policy, that highlights assessment, marketization and surveillance in different aspects. According to the new curriculum LGR 11 the school head is the school's educational leader with responsibility for the school's results and development. The reforms put new demands on the school heads tasks, their responsibility and leadership. The aim of my research study is to investigate how the school heads experience andhandle this situation.

The Swedish political organization is subject for the investigation of this thesis, with regard to the realization of universal human rights. There is a discrepancy between the Swedish state's international undertakings in legally binding treaties and theactualization of human rights by local authorities. The local authorities are ruled by a complex function of both national and local government. Of interest here, is the effect that these, and other organizational aspects, between the national and the local, have for the realization of human rights in local authorities. Also, the discrepancy between the national and the local is attempted to be understood.

Language choice is a required course in years 6-9 of compulsory school. Those who do not wish to study a Modern language of French, Spanish or German may choose language choice English or language choice Swedish instead. These two courses are meant to provide students with additional support and advanced work in those subjects. Although grades are given in Modern Languages, language choice English and Swedish do not merit a grade. Neither language choice English nor language choice Swedish has a set curriculum or syllabus.

The purpose of this study was to examine how teachers see the use of action plans for students in need of special support in physical education. The questions used were: What do the teachers consider being the causes for students not reaching the objectives in physical education? What experiences do four teachers have considering the work with action plans for students in need of special support? And, what experiences have one chosen head of school about establishing action plans for students in need of special support?To reach the answers to these questions qualitative interviews were made with four teachers from different schools. The interviews deal with the teachers views on assessment, curriculum, and the work with action plans for students in need of special support.The results show that that the underlying causes for students not reaching their objectives was either lack of participation or difficulties in certain parts of the subject. Despite this, the teachers write very few action plans even though it appears there are students in need of special support.