The hotel sector has reviewed big changes, as higher requirements on independent hotels have been set. In order to be able to compete with big hotel chains, it is no longer sufficient to only use the 4P of marketing mix, it is also required a bigger focus on the personnel. Trained and service aimed employees are service companies' intangible assets and they become more important. Globalisation and internationalisation has however contributed to that the labor market has become more open, and employees easier can compare employment conditions or change job.The aim of this essay is to analyze and to evaluate conditions for the internal marketing at independent hotels, in order to be able to achieve employee loyalty. The essay builds on a comparison between managers' and employees' views about internal marketing.A qualitative hermeneutical study has been used in order to be able to analyze and evaluate conditions for the independent hotels' internal marketing.

This essay is written at the university of Linköping and is a part of the teachers education. The intire essay is available on CD-rom. Its content is directed towards teachers who entirely or partly works, or want to work, in computereducation. The CD-rom contains both textmaterial and presentations, with teacherinstructions, wich are directly appliable in teaching computers. The teachingmaterial on the CD-rom is based on an empiric survey with different computerteachers.

Private state aid enforcement with respect to below market value transactions carried out by Swedish municipalities ? A study on the conformity of Swedish procedural and substantial rules with the principle of effectiveness of EC law Recently in Sweden, several local governmental entities (municipalities) have engaged in commercial transactions that, essentially, have been aimed at transferring the ownership of public services ? for example schools and local medical care centers ? to private undertakings. A few of these transactions have been declared by Swedish administrative courts to constitute illegal below market value transfers of public resources. The essay seeks to determine whether the Swedish national provisions that govern legal claims based on the directly effective Art. 88(3) of the EC Treaty, are compatible with the principle of effectiveness, i.e.

The purpose of this study is to see how five different local radio stations, P4, within the public service organization Sveriges Radio communicate with their listeners through Facebook and how they differ from each other.We have also studied how the radio stations follow Sveriges Radios? policies for socialmedia usage and how the communication through Facebook can benefit thetraditional radio. Our study contains a combination of quantitative content analysis with qualitative interviews. We studied the five stations? Facebook pages from for the quantitative content analysis and interviewed those who were responsible for the social media pages, such as web editors and channel managers.Our conclusions are that the P4-stations communicate through Facebook to create a dialogue with the listeners and to reach two-way communication; the stations published mostly written updates that encouraged interactivity.

Den 6.e februari 2011 skedde en brand i Henry Ståhl Fastigheter AB:s fastighet i kvarteret Gripen på Skolgatan i Norrköping. Agerandet vid denna brand samt teori inom områdena kris och krishantering, kontinuitetsplanering och förebyggande åtgärders vid brand ligger till grund för följande examensarbete. Syftet med rapporten är att kartlägga förvaltarens/ägarens agerande och tillvägagångssätt vid krishantering i samband med brand i fastighet med fokus på service. Material till denna studie har inhämtats genom litteraturstudier och intervjuer. Gällande egenskaper en bra hjälpare i krissituation bör inneha, så som empati, kunskap och engagemang, kan dessa urskiljas hos kundansvariga på Ståhl.

The purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show that the marketing tools have not helped enhancing loyalty between 2004 and 2007. Between these years, service quality has the most affect on loyalty. Self-scanning as an effective marketing tool could be questioned, the relation in this study is not supported.

The aim of the paper is to examine how public libraries can develop their services for children with ethnic minority backgrounds as a user group. This is achieved through studying the conditions for library services provided for children aged 9-12 in this group by public libraries in suburbs densely populated with ethnic minorities. The paper uses both a literature review and empirical research on the community libraries in Rinkeby and Rosengård as well as the town library in Lund. Services potentially available to these groups are analysed and discussed in the later chapters. The overall conclusion is that those services provided for ethnic minority children are largely the same as those provided for in children library services in general.

The aim of this paper is to study how multiculturalism is expressed in the Swedish labour market policy. The method used for the investigation is a discourse analysis which study social and political processes in the society as created through language. The perspective of the discourse analysis is a social construction that considers that language is a social production created in a discursive way. It produces and reflects social process in the language.By using theories of national identity and multiculturalism we aim to investigate how multiculturalism is expressed in the labour market policy. With this method we aim to analyze the discourse of a political report made 2008 by the current government about integration strategies in Sweden.

Title: Images of Sweden in ItalyNumber of pages: 5252 (589 including enclosures)Author: Oskar GustafssonTutor: Martin NilssonCourse: Political Science C level ? Bachelor?s ThesisPeriod: Spring term 2010University: School of Social SciencesLinnaeus UniversityPurpose/Aim: The purpose of my research study is to, through the use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions and young Italians.Method: The method of analysis is a combination of qualitative methods: interviews where information about the image of Sweden amongst national political institutions were gathered and a survey where information was gathered about the image of Sweden amongst young Italians.Main results: On the basis of the results I have gained it can be concluded that a positive and well informed image of Sweden emerges when it comes to cultural and social factors but a more restricted and somewhat negative image come to light when asking national political institutions and young citizens in Italy about their views and knowledge on Swedish domestic and international politics and economics.Keywords: Soft power, Public Diplomacy, Nation Branding, Images of Sweden, Italy..

Fire has historically been of great ecological importance in the boreal forests of Sweden. The forest fire regime has, however, varied between different parts of the country. The objective of this thesis is therefore to investigate the fire history in Fulufjället National Park and, on this basis, give suggestions for future fire management. The reconstruction of fire history was done by cross-dating fire scars in samples taken from living and dead Scots pine (Pinus sylvestris). Local fire chronologies were established at 17 points in the forests in and around Fulufjället National Park by cross-dating fire scars on 54 samples. The oldest year-ring dated from year 968.

The subject of this study has been organizational change within two Scandinavian green parties ? the Swedish Green Party and the Norwegian Green Party. Looking at the organizational changes within these two parties using Robert Michel?s famous concept the ?iron law of oligarchy?, I have studied whether these two parties have become more oligarchic after having been elected to the national parliaments of Sweden and Norway respectively. What I have found is that although these two parties still retain much of the original organizational structure that they have had, in particular the Swedish Green Party, change has occurred and seems to be occurring, at least in the Norwegian Green Party, which would indicate that the two parties have become more oligarchic.

Research and innovation are areas that have been evolving quickly during recent years. However, it has been difficult for individual countries to make progress on their own. To solve this problem the European union have launched the most expensive research and innovation program to this day. By combining national governments throughout Europe, the EU wants to create cutting edge technology that will strenghten the region and make the union able to compete on a worldwide stage. However, trying to combine national governments has not been easy, the programs struggle with byrocracy and member states of the European union are tentative about supranational institutions. By engaging in the program national governments have been afraid of how this will affect their sovereignty.

AbstractThis report describes our ten week long thesis work which is the last task in our education in mechanical engineering at Linköpings University. The project has been performed at Siemens Industrial Turbomachinery AB?s service department. The company which is located in Finspång produces, sells and provides service for steam and gas turbines around the world.The purpose of this project is to help Siemens develop their maintenance programs for two of the auxiliary systems which are a part of the complete steam turbine system. These are lube and control oil systems.The project is restricted to two of Siemens maintenance products, No Stop Check (NSC) and the annual Safety Inspection (SI).

Byggnadsautomation har i dagsläget ett kalkylprogram gjort i Excel som är helt fristående från deras kvalitetsprogram. Dom vill i och med detta få ett två delat system som användaren både ska kunna köra med eller utan anknytning till Internet. Programmet har tillgång till en befintlig kund och komponentregister som man kommer åt via en Web Service. Om det inte finns någon Internet uppkoppling så kommer dessa register att sparas lokalt för att sedan synkroniseras när det finns tillgång till Internet. En kalkyl ska kunna sparas och öppnas antingen på servern eller lokalt som i detta fall är en SQLite databas.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2011:33.