Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company?s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon.

This essay is a case study of how two non-profit organizations, in the same line of business work with external communication and new media such as Internet and social media (Facebook and Twitter).Both these organizations are located in different countries and the purpose of the case study is also to find out if the differences in their work methods in communication depend on organizational or cultural differences. The case study was conducted in the organizations Sverige Amerika Centret in Karlstad, Sweden and The Swedish Council of America in Minneapolis, US. A qualitative approach executed through interviews and a qualitative content analysis of the organizations annual report from 2010. The result of the interviews and the document content analysis shows that there are differences in the way these organizations handle their work with external communications and new media. One of the organizations uses new media more actively in their work with communication and through that channel creates a relationship with its external audiences. The theories that has been used for this case study is Organization communication, Intercultural communication, Public Relations and Organization culture. Keywords: external communication, new media, culture and employees..

Private state aid enforcement with respect to below market value transactions carried out by Swedish municipalities ? A study on the conformity of Swedish procedural and substantial rules with the principle of effectiveness of EC law Recently in Sweden, several local governmental entities (municipalities) have engaged in commercial transactions that, essentially, have been aimed at transferring the ownership of public services ? for example schools and local medical care centers ? to private undertakings. A few of these transactions have been declared by Swedish administrative courts to constitute illegal below market value transfers of public resources. The essay seeks to determine whether the Swedish national provisions that govern legal claims based on the directly effective Art. 88(3) of the EC Treaty, are compatible with the principle of effectiveness, i.e.

The overall aim of this study is to gain an understanding of how student?sexperiences influence their perceptions about the use of alcohol during the study years. We focused on various factors that might have an impact on the individual?sperception and alcohol intake. These are: environmental influences such as family, school and friends and their dominant norms, context such as place and time in life and how individual and social identity affects student?sperceptions.

The aim of this paper is to study how multiculturalism is expressed in the Swedish labour market policy. The method used for the investigation is a discourse analysis which study social and political processes in the society as created through language. The perspective of the discourse analysis is a social construction that considers that language is a social production created in a discursive way. It produces and reflects social process in the language.By using theories of national identity and multiculturalism we aim to investigate how multiculturalism is expressed in the labour market policy. With this method we aim to analyze the discourse of a political report made 2008 by the current government about integration strategies in Sweden.

Title: Images of Sweden in ItalyNumber of pages: 5252 (589 including enclosures)Author: Oskar GustafssonTutor: Martin NilssonCourse: Political Science C level ? Bachelor?s ThesisPeriod: Spring term 2010University: School of Social SciencesLinnaeus UniversityPurpose/Aim: The purpose of my research study is to, through the use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions and young Italians.Method: The method of analysis is a combination of qualitative methods: interviews where information about the image of Sweden amongst national political institutions were gathered and a survey where information was gathered about the image of Sweden amongst young Italians.Main results: On the basis of the results I have gained it can be concluded that a positive and well informed image of Sweden emerges when it comes to cultural and social factors but a more restricted and somewhat negative image come to light when asking national political institutions and young citizens in Italy about their views and knowledge on Swedish domestic and international politics and economics.Keywords: Soft power, Public Diplomacy, Nation Branding, Images of Sweden, Italy..

The purpose of this thesis is to systematically describe and map how authorities define the school library and its function based on the current policy documents for the Swedish upper secondary school. The study is guided by the following questions: ? What dimensions does the school library have according to the explicit definitions, descriptions and requirements? ? What implicit arguments, references and unspoken assumptions about the school library and its role, function and significance can be derived? The study is delimited to the national policy documents, which have been divided into two groups ? structural and teaching focused ? corresponding to the two questions above. Further delimitations have been made to avoid noise and to manage a manual content analysis. Each question required its own analysis tool.

Fire has historically been of great ecological importance in the boreal forests of Sweden. The forest fire regime has, however, varied between different parts of the country. The objective of this thesis is therefore to investigate the fire history in Fulufjället National Park and, on this basis, give suggestions for future fire management. The reconstruction of fire history was done by cross-dating fire scars in samples taken from living and dead Scots pine (Pinus sylvestris). Local fire chronologies were established at 17 points in the forests in and around Fulufjället National Park by cross-dating fire scars on 54 samples. The oldest year-ring dated from year 968.

This thesis discusses the dress code during the Pitted Ware culture on the Swedish island of Gotland. Eight Pitted Ware grave-fields have been analyzed; only 74 skeletons have been identified with some sort of ornament that could have been attached to clothes. The grave-fields are rich in finds and in people nearly every age group is present. The analysis has shown that there are clear differences between the genders. The female always has some sort of seal tooth ornament around her waist and thighs.

The subject of this study has been organizational change within two Scandinavian green parties ? the Swedish Green Party and the Norwegian Green Party. Looking at the organizational changes within these two parties using Robert Michel?s famous concept the ?iron law of oligarchy?, I have studied whether these two parties have become more oligarchic after having been elected to the national parliaments of Sweden and Norway respectively. What I have found is that although these two parties still retain much of the original organizational structure that they have had, in particular the Swedish Green Party, change has occurred and seems to be occurring, at least in the Norwegian Green Party, which would indicate that the two parties have become more oligarchic.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2011:33.

The increase of complexity in embedded programming is forcing the development of higher level programminglanguages. These languages not only consist of traditional text based programming but also with graphical programminglanguages such as the programming language G from LabVIEW which is developed by National Instruments and havebeen around since the mid eighties. However since 2004 this language has also been able to program embeddedhardware, using the modules LabVIEW SDK and LabVIEW for ARM. This thesis shows how LabVIEW for ARM converts itsgraphical language G to C and then how C is flashed into the microprocessor. The thesis also takes up the pros and consof using G for embedded development.

The purpose of this thesis was to determine the tv-show Efterlyst?s (Wanted)effects on viewers when it comes to how crime, criminals and victims are portrayed in the show. In order to achieve the purpose of our the study, both  quantitative and  qualitative approaches were used We compared the image Efterlyst gives of crime, criminals and victims to statistical information from The Swedish National Council for Crime Prevention and The Central Bureau of Statistiscs. By using focus-groups we also studied how Efterlyst portrays, in the season of 2009, and how it may have affected its viewers. Our conclusion was that there are important differences between how Efterlyst portrays crime and the image of crime the statistics gives.

AbstractSeveral of researchers have reflected that the school ought to be developed to a learning organization. A method as proceed from such a perspective and should be able to match a local child- and educations administration is problembased school development. To investigate in which ways a child- and educations administration prosecute a problem based learning inside the organization a case study was used as research strategy. The question this report gives answer to is:In what/which way works a child- and educations administration in a rural district with a method to fulfil a problembased learning.To collect empiric data a canvassing inquiry was accomplished among the child- and educations administrations group of management. According to the research result it can declares that there are good conditions for the organization to prosecute problem based school development, but there is yet a great deal to do before it´s can be said totally fulfilled.

By studying the forms of work and methods teachers choose for their teaching on the Business and Administration Programme and by examining the experiences gained by these teachers, I hope to gain a clearer insight into how the demands of national policy/governing documents are met in the actual teaching of the courses within the programme. In my qualitative study,teachers in a team from a Business and Administrative Programme have been my informants. The team combines multiple forms of work and methods in line with the intentions of the national policy/governing documents. Students usually have an unbroken school day with block teaching where they work with case studies and interdisciplinary  work. Morals and ethics are integrated in class.