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1008 Uppsatser om Narrative tv-commercial - Sida 57 av 68
The Power of the Gift Bag : En studie om användandet av gift bags som marknadsföringskanal
In a time of fierce global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products satisfactory, and ideally, that he or she will continue to consume the brand in the future.There are numerous scientific research contributions related to the use of free samples, but very few that concern the gift bag, where a collection of samples from different sources and brands appear.
Narrare humanum est (Att berätta är mänskligt) : En kvalitativ intervjustudie om berättande som undervisningsstrategi i historia
The purpose of this essay has been to do a study on narration as a strategy in history education. By taking a starting point in the perspective that Shulman calls ?wisdom of practice? and other studies I interviewed three teachers that were all experts in narration. This to have an insight in how they looked at the oral narration and on its role in history education. Is there a common view among the interviewed techers and to what extent are the traits and qualities of story telling described in litterature linked to the teachers? answers?My results show that the oral narration is not a straight and exclusive teaching strategy; it differs from teacher to teacher.
Myrorna - subkulturens butikskedja : en studie i varumärkesutvecklande
AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.
I MITTEN AV CIRKELN - en etnologisk studie om nyhedniska identitetskonstruktioner
The aim of this study is to analyse how female neopagan practitioners form their identitiesindividually as well as collectively. Using Ernesto Laclau?s and Chantal Mouffe?s discourse theory and Anthony Giddens? descriptions of late modernity and self-identity, I intend toinvestigate my informants? construction and upholding of a meaningful identity and sense ofself. I will also look at how the neopagan movement can be viewed as a phenomenon closely interwoven with the overriding tendencies in our contemporary society. Neopaganism is an umbrella term that is used to describe a number of modern nature religions that take their inspiration from pre-Christian traditions.
Basel II och fastighetsbranschen - en scenariostudie av de nya kapitaltäckningsreglernas konsekvenser för fastighetsbranschen
Banks carry a great responsibility when it comes to the financial systems in our society. Disturbance in the credit system affects both lender and borrower. All financial institutions must therefore carefully estimate their risk exposure. This assessment enables them to cover themselves from losses with appropriate capital buffers as main guardian. In order to prevent bank crises and also to maintain financial stability in general, new regulations concerning analysis and preventive actions were introduced on the 1st of February 2007.
Vägen till framgång : En semiotisk analys av Tv3s representation av myten om det goda livet.
In the research field of the cultivation theory focus has shifted from TV in general to studying specific genres instead. It is proposed that there are similarities in otherwise different shows and that these shows give it´s voyeurs a solution to their problems. The purpose however of this study is to investigate how the myth about the good life is posed in Tv3´s supply. The theories used in this study are closely linked by their meaning. Narrative talks about the fact that texts, video in this case, contain stories. Ideology is the set of visions and beliefs one person has on the world and myth makes social, historic and cultural decided power orders in to facts.
Kostnader vid gallring med flerträdshanterande aggregat, från skog till industri
Profit in first commercial thinnings of today is hard to achieve. This is because of prevailing pulpwood prices and because of high costs of logging and transport. To reduce these costs higher productivity is advocated. One way to increase the productivity is the use of multi-tree handling harvester heads. The aim of this study was to calculate logging and transport costs in first thinnings, where multi-tree handling has been used.
Urban Vindkraft : ett nytt element i bebyggd miljö?
This paper aims to explore the phenomenon urban wind energy, its visual effect on built environment and the factors that affect the opinion towards new elements in the city. A place study of the city Gävle serves as a complement to the theoretical part of the paper. The theoretical discussion opens with an account for the technical and economical conditions of urban wind energy. It presents the technical basics, different types of turbines and a discussion occurring wind related techniques in built environment. Today, the knowledge of how the wind moves and acts in the rural landscape is quite good.
Berättelser från kommunikativa mellanrum - Om socionomstudenters erfarenhetsbaserade lärande i projektet Unga möter Unga
In recent years there has been a growing interest directed towards focusing on the importance of clear evidence for interventions in social work. To enable the measurement it?s necessary to develop concrete models with manuals on how social work should be designed. Evaluation of the benefits is made in relation to how well the method can detect evidence of clear measurable results. When measuring the result it?s of importance to emphasis on pre and post the situation, not the situation where social work takes place.
Vilt växande Fula Flickor. Om kvinnoblivande hos Mare Kandre - an analys av "Bübins unge" och "Aliide, Aliide"
The purpose of this master?s thesis is to examine from a psychoanalytic point of view how Mare Kandre narrate the complex process when girl becomes woman. Earlier theoretical work concerning Mare Kandre is sparse and limited to narrow cut-outs of her authorship. There are two dissertations, but none with Kandre and her unique fictional works alone in focus. Most frequently she is presented as part of different groups of authors.
Berättelser från gatan : En studie av berättelser I Situation Sthlm och deras retoriska potential att skapa identifikation, debatt och opinion
I denna kandidatuppsats undersöks berättelsers retoriska funktion i tidningen Situation Sthlm. Huvudsyftet är att undersöka om och i sådana fall hur berättelserna i tidningen bidrar till att uppnå tidningens publicistiska målsättning. I det ingår det underordnade syftet att undersöka om och i sådana fall hur berättelserna bidrar till att skapa identifikation hos läsarna. Materialet består av sex stycken berättelser som är tagna ur olika nummer av tidningen och samtliga berättelser handlar om hemlösa människor som själva är försäljare av tidningen. Uppsatsen bygger på teorier om vad en berättelse är, berättelsers retoriska funktion samt teorier om identifikation.
Ungdom. Seriehjälten prins Valiants tidiga äventyr 1937-1938
This study deals with the Adventure Comic Prince Valiant, written and designed by the Canadian artist Harold R. Foster. Focus is on the first two years of publication 1937-1938, where the hero is pictured in his Adolescence. This gives the title of the study: Youth. Earlier writings in the USA on this topic, have concentrated on the artist and less on analyses of the comic itself.
Det främsta arbetsredskapet ? Sjuksköterskans erfarenheter av det vårdande samtalet med patienter inom psykiatrisk öppenvård
Introduction: The conversation is one of the main components of the nursing process in psychiatric care. The preunderstanding on this research field is described based on theoretical concepts that together form the basis for understanding the study; nurse's role in psychiatric care, communication and caring relationship, as well as theories of the caring conversation and person-centered care. Research on the caring conversation as a theory and how it is experienced by patients existed, however, no research from the nurse's perspective was found.Aim: The aim of the study was to describe nurses' experiences of the caring conversation with patients in psychiatric open care units.Method: Qualitative research interviews were conducted with six nurses working in outpatient psychiatric care in the west region in Sweden. The interviews were recorded, transcribed and then analyzed according to the qualitative content analysis as described by Graneheim and Lundman (2004).Results: Four categories with related subcategories were distinguished throughout the analysis: The caring conversation, The importance of the care plan, Limitations and Caring based on the patients narrative.Discussion: An uncertainty about what caring conversation is and what it should contain creates uncertainty in the nurse's work. This results in a need for training for the individual nurse and the further research to obtain evidence for the importance of conversation in caring work.
Orientra mera?! : En jämförande undersökning mellan stadsskolor och mindre tätortsskolor i att orientera.
I den här uppsatsen jämförs hur tre bilderboksförfattare skildrar sin barndom. Deras användning av miljöskildringar, karaktärer och berättarteknik undersöks. Författarnas motiv för att berätta om sin barndom, deras syn på historia och deras inställning till att skriva för små barn har också studerats. Teorierna i uppsatsen har hämtats från bland andra historikern Peter Aronsson, psykologen Clarence Crafoord, litteraturvetarna Helene Ehriander, Judith Graham och John Stephens samt pedagogen Nanny Hartsmar. Uppsatsen utgår ifrån en narratologisk metod där bilderböckerna analyseras med hjälp av närläsning utifrån de metoder som Maria Nikolajeva presenterar i Bilderbokens pusselbitar (2000) och Barnbokens byggklossar (2004) samt de som Mieke Bal presenterar i Narratology.
Effekt av biotintillförsel på klövhälsan hos mjölkkor i lösdrift : ett kontrollerat fältförsök på tre gårdar
The Effects of dietary biotin supplementation on hoof health in Swedish dairy cows - a controlled cohort field study.
The aim of the present degree project was to investigate the effects of biotin supplementation on hoof health in dairy cows. The experiment was performed as a controlled cohort study in three commercial farms in western Sweden from January 2002 to October 2002. The cows were all housed in cubicle systems with transponder concentrate feeding systems. Within each farm the cows were allocated to either biotin or control treatment. The biotin groups received 20 mg of biotin per cow and day, starting 14 days before expected calving.