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1008 Uppsatser om Narrative tv-commercial - Sida 15 av 68
Ungdomars samtal om sexualitet : En narrativ studie om ungdomars samtal med gymnasiekuratorn
Adolescents are coming to high school counselors to talk about sexuality for various reasons and the purpose of this study is to gain an enhanced understanding of how adolescents in high school talk regarding sexuality and LGBTQ. The empirical material is assembled on eight narrative interviews with high school counselors. The school counselors have through their experiences in meeting adolescents, submitted stories about the adolescents´ conversations regarding sexuality to us. The empirical data were analyzed by a standard critical perspective and with the help of heteronormativity it made norms about what is normal and abnormal visible and problematized. The result demonstrates that adolescents are influenced by norms of society, the media, family and friends.
Att se sitt barn med nya ögon: en narrativ studie om föräldrars upplevelse och meningsskapande när deras barn får diagnosen autistiskt syndrom
Based on phenomenological hermeneutics and narrative theory the study explored how parents experience and create meaning when the child receives the diagnosis of autistic disorder. Interviews were conducted with eight parents and the analysis concerned both contents and form in their stories. The resulting aspects of the contents is presented in seven areas: stories about the time before the diagnosis, seeking help, receiving the diagnosis, the meaning of the diagnosis, coping, living with autism and stories about the future. The six resulting aspects of form included: chronology of the stories, creating order out of chaos, cultural norms, rewriting the story about the child, aspects of metaphors and changing perspective. The conclusion of the study is that the diagnosis serves as a way for the parents to transform experiences into a meaningful whole.
Motivation for eating roughage in sows : as an indiction of hunger
Today?s feeding methods can determine the domestic pig?s abilities to fulfill basic behavioral needs, such as foraging, and the way in which pigs are feed is an important aspect. Feed does not only provide the energy and nutrients critical for survival, but feeding is also associated with a number of other factors contributing to well-being and reproduction. Today the feed for gestated sows is often composed by high energy and low dietary fiber grain products such as wheat. Three kg of this kind of feed can often be consumed by the sow within 20 minutes.
Känd från radio: En studie om medial förvirring
Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total marketing budget is being spent on the media investments, on behalf of the actual advertising production, the more interesting it turns out to maximize the effects of the media expenses. The search for optimization is somewhat practised today by brand managers who are daringly adding a few more media channels to support their TV-campaigns. Buying ad space in TV is nevertheless much more expensive than the radio equivalent.
Akusmatisk gestaltning: Filmljudets betydelse bortom bildens ramar
Kandidatarbetets innehåll undersöker och diskuterar frågeställningen: ?Hur
påverkas narrativet i en film genom att gestalta ljudet akusmatiskt??. Med
hjälp av teorier och slutsatser från filmteoretiker så som Michel Chion, David
Sonnenschein och Klas Dykhoff, har vi till kortfilmen Alla ljuger skapat en
ljudläggning med fokus på narrativa ljud utanför den rörliga bilden. Vårt
resultat syftar till att skapa grunden till en svensk standardisering av de
existerande teorier och metoder för gestaltning av akusmatiska ljud i film.
The content of this bachelor thesis examines and discusses around the question:
?How does the implementation of acousmatic sounds affect the narrative of a
motion picture??.
Kommunicera med kärnvärden : En studie i produktfotografering
In today?s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer.
Sangvinolent berättande : En studie av Yu Huas roman En handelsman i blod
The present MA thesis analyzes how body and blood functions as historical and narrative elements in Yu Hua's novel Chronicle of a Blood Merchant (1995). In the novel, the story and the plot can not be regarded as disparate items; the two levels of the text are tightly interwoven by what the thesis introduces as a sangvinolent narration. The term conceptualizes the use of blood as a structural element and the thrust of the text, in this case how the ability to sell blood is a prerequisite for the story and the plot.Close readings reveal the structural correlations between the blood-selling main-character Xu Sanguan in the plot on the one hand, and in the story on the other, which can be detected to have, inter alia, an effect on the temporality of the narrative. Themes linked to identity, belonging and survival (performativity, mimicry, reification and alienation) permeate the text. In the novel the body and bodily fluids are sacrificed in order to form and enforce perceptions of identity and societal roles.The rhetorical use of ?blood and tears? (Ch.
Koncernchefens : Rättsliga ställning och interna skadeståndsansvar
At first glance, the group CEO's (koncernchefens) legal position looks easy. It is the CEO?s responsibility to lead and make decisions on matters which affect the entire group, all while defending the company?s best interests. However, when one looks closely at how the Companies Act (Aktiebolagslagen) regulates how a company should organize itself, as well as the options available to manage the group, one rea-lizes that simply appointing a group CEO does not necessarily make the company compatible with the Companies Act. A group CEO threatens to reduce both the Board and CEO's legal administrative districts which are not in accordance with legal and commercial principles.In order to introduce a group CEO it requires a detailed investigation of the group's legal relationships.
Att vara muslim i Sverige: En studie av svenska muslimers identitetskonstruktion i ljuset av globalisering och (post)koloniala narrativ
This study concerns ways in which Muslims in Sweden construct their identities. The theoretical approach of the study is based on the assumption that people construct their identities through narratives. Circumstances such as time, place, and relationships affect how narratives are told and therefore how we perceive ourselves and the world around us.In the wake of 11th of September 2001, the old colonial narrative of ?the West vs. the East? has become powerful, and makes many question the possibility of successfully integrating Muslims immigrants in Western countries.
Flickors och pojkars attityd i text : En studie av elevtexter i ar 5.
Den här undersökningen handlar om hur flickor respektive pojkar i en årskurs fem använder värderande uttryck i sina narrativa texter. 22 elevtexter, 11 skrivna av flickor och 11 skrivna av pojkar, har analyserats enligt Appraisal framework. Jag har undersökt hur många och vilka typer av värderande uttryck eleverna använder och även hur de har fördelat uttrycken över texterna i förhållande till den narrativa berättelsestrukturen. Resultaten visar att flickorna använder värderande uttryck i större utsträckning än pojkarna. Fördelningen över de olika typerna av värderande uttryck liksom fördelningen av uttrycken över texten är dock ganska likartad för flickorna och pojkarna.This study concerns the use of evaluation in narrative texts written by pupils in fifth grade.
Säkert arbete
A film can attract all kinds of emotions and moods of the audience through its audiovisual communications and cinematic expression, in which music plays a significant role in both understanding and interpretation of film content.It is interesting to explore the musical significance and the emotional aspect of the film out of a media and communications perspective and visual communications perspective because it?s a subject that belongs to the communications of scientific discipline as film is a media text which is working both as communicative and as audio-visual medium with its expressive aspects.The purpose of this bachelor?s paper is to increase and deepen the understanding of music's function and significant role in context with its reinforcing sense of visual expression in film. More specifically, it aims to explore the musical value of the expressive aspect of the media text in form of film musical Les Misérables (2012), which has been transmedialised from the novel of the same name, referring to the sound, music and song in relation to the film's visual expression.The research questions are at the core of the essay study: "how is music used to reinforce the cinematic visual expression?" and "how can music signify the narrative and highlight the emotional aspect of the film?" The theoretical framework is based on some of the key scholars assumptions such as Michel Chion (1994) and Claudia Gorbman (1987), who share the same theoretical views that the soundtrack seems powerful when it expresses its participation in a scene?s emotional moods as the music follows the scene?s rhythm, the image?s flow and contributes emotional and musical codes of emotions and expressions. According to Chion sound and image interact together to tell a story where sound enrich the image with expressive and informative values.
Märken i morgonljuset En kvantitativ studie av varumärkesexponeringen i Tv4:s Nyhetsmorgon
AbstractAuthors: Agnes Källén & Amanda RedinTitle:Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of Pages: 39With this study we aimed to answer the following questions: has the amount of brand exposure on the Tv4 show ?Nyhetsmorgon? increased between the years 2008 and 2013? And if so, how can the increase be explained by well-recognized research in the field?The media industry is changing toward an increasingly commercial content. In television, this change is mainly caused by the growth in shows watched on the web and through time shift, which is the act of watching something on a digital video recorder, or DVR. This gives the viewer the possibility to fast forward through the commercial breaks, and therefore forces the networks as well as the advertizer to find new ways to reach consumers. Hence the plausible growth in product placement and brand exposure.
?Hon är min bästa tjejkompis? : En narrativanalys av kärlek och genus i Kamratposten
Kamratposten is a swedish magazine aimed at youth aged 8-14. They write about almost everything that concerns youth, all the way from dealing with loneliness to animals and celebrities. This study concentrates at how they write about love. With a qualitiative narrative analysis of the 12 articles that concerns love from the 2013 issues of Kamratposten, I have tried to answer the questions: - What narratives about love are being constructed in Kamratposten 2013?- How do they construct males, females and gender in their articles about love?What I found was that the hetero normativity, or the heterosexual matrix as Judith Butler calls it, was very strong in the articles.
Frihetens kamp mot ondskan. Nationellt meningsskapande i USA efter den 11 september 2001
This is a paper about the process of creating meaning in speeches held by president Bush after the terrorist attacks on September 11th 2001. People need tools to orient and understand the surrounding world. They need to create a meaningful orientation in a chaotic world. Some meaning is favoured due to the prevailing social structures. Thru language discourses are produced that helps us understand how the world is constructed.
AD/HD - hur kan det påverka mig? : Narrativ studie av 28 levnadsberättelser
A film can attract all kinds of emotions and moods of the audience through its audiovisual communications and cinematic expression, in which music plays a significant role in both understanding and interpretation of film content.It is interesting to explore the musical significance and the emotional aspect of the film out of a media and communications perspective and visual communications perspective because it?s a subject that belongs to the communications of scientific discipline as film is a media text which is working both as communicative and as audio-visual medium with its expressive aspects.The purpose of this bachelor?s paper is to increase and deepen the understanding of music's function and significant role in context with its reinforcing sense of visual expression in film. More specifically, it aims to explore the musical value of the expressive aspect of the media text in form of film musical Les Misérables (2012), which has been transmedialised from the novel of the same name, referring to the sound, music and song in relation to the film's visual expression.The research questions are at the core of the essay study: "how is music used to reinforce the cinematic visual expression?" and "how can music signify the narrative and highlight the emotional aspect of the film?" The theoretical framework is based on some of the key scholars assumptions such as Michel Chion (1994) and Claudia Gorbman (1987), who share the same theoretical views that the soundtrack seems powerful when it expresses its participation in a scene?s emotional moods as the music follows the scene?s rhythm, the image?s flow and contributes emotional and musical codes of emotions and expressions. According to Chion sound and image interact together to tell a story where sound enrich the image with expressive and informative values.