The market of today consist of products/services who resemble each other, the differences are small. Their for it?s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in the fashion industry is marketing with celebrities, this is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it?s as successful there? There?s also a serious down-side with the strategy and that is that there?s a great risk with using celebrities.

Place is on the one hand a commonsense everyday word with diversely connotative meanings, and on the other a contested concept with different interpretations across a broad range of academic disciplines and discourses. This thesis researches theories of place and their implications for the theory and design practice of landscape architecture. Responding to problems of insufficient theoretical grounding and inconsistent use of the concept of place within the discipline presently, it argues the need for a theory of place better articulated in relation to landscape architecture. It seeks to contribute to such theory formation by drawing on ideas from related disciplines ? tracing diverse understandings of place beyond the commonsense meanings of the word and into the deeper reaches of place theory as tools to explain physical, social and spiritual aspects of the environment, and human relationships with it.

This work is meant to show how memory can work within a smaller society when it comes to folklore and local history. What is remembered, how it is remembered and why it is remembered. Sprung from the older collections of folklore within the selected area - which is Glaskogen in western V?rmland - the purpose is to look at different types of memorizing and how it can work. The purpose is also to analyze some of the folklore from Glaskogen via narrative analyzing methods of Palmenfelt, Labov and Young, and also to understand Glaskogen from a cultural heritage perspective, looking at the valuation process and attitude towards the immaterial heritage.

The study aims to demonstrate the significance of educators lived experiences of stimulating children's physical development. It has been noted that children are occupying themselves with more and more sedentary activities, which may lead to that they do not develop motor skills at the pace expected. To understand educators lived experiences from a phenomenological hermeneutic perspective empirical relevance has been collected through narrative interviews. The results shows that educators find it difficult to understand the Curriculum goals for motor activity and that the desire to stimulate motor development is great, but the realization is conspicuous by its absence. The discussion highlights educator?s commitment and motivation and the importance of being a reflecting practitioner..

AbstractThe purpose of the present study was to clarify and describe what image men and women present and communicate in their profiles on an online dating site. Further has been investigated if traditional gender roles and stereotypes are as pronounced on this online platform or if it offers a space to go beyond traditional formations. The theoretical framework of this study consisted of a social psychological idea and understanding of identity as well as a gender theoretical perspective. The methodological points of departure were hermeneutic and the data consisted of ten male and ten female member profiles on match.com. The results of the study was divided into three themes, the emphasis on positive qualities, the attractive body and project manager to one?s own life.

Introduction: How to implement and integrate cultural aspects in strategy making and planning in order for cities and regions to reap both social and economic benefits has been widely discussed in recent years. This method of working with culture, both as an economic, as well as an identity strengthening tool has come to be labeled as cultural planning. But in order for these ideas about cultural projects and institutions to become a reality, something has to be done. This is where the entrepreneur enters.The Glass Factory, a newly opened cultural establishment in the heart of the Glass Kingdom in Småland, Sweden, became the subject of empirical investigation for this paper. As this originally was an initiative from Emmaboda municipality the planning and start-up procedure could be viewed as a cultural planning process.

The purpose of this study was to investigate what knowledge 16 year old highschool students have when it comes to text- and imageposting on social media and how they act on the basis of their skills and attitudes on text and image publishing. An important aspect of this was to investigate the impact of young people 's identity in relation to text- and image posting on social media as this according to research is a big part of what motivates young people in their everyday practices (Buckingham, 2008). The essay questions was , What is young people?s experience on posting text- and image on social media? How aware are young people at the pros and cons on posting text and images on social media? What are young people's attitudes about text and image posting? And how do young people act on the basis of experience , awareness and attitude? Which role plays identity in their actions? To seek answers to my questions and achieve the aim of the thesis was conducted three semi-structured focusgroup interviews in collaboration with two high schools. The results have been reported, interpreted and analyzed by pattern-seeking. The theoretical framework used in this paper is the research and theories of primarily media researchers who have distinguished themselves in the Media and Youth research, For example, Ulla Carlsson, David Buckingham, Sonia Livingstone and Kristen Drotner.

The need of knowledge revolving first-time father experiences, feelings and thoughts is extensive and insight and knowledge about his emotional life in conjunction with being a dad is equally important. The purpose with this study is to investigate how men, that recently became a first-time father, manages and experience the first time with his child. We used a narrative method and interviewed seven fathers as we conducted our qualitative interview study. All the fathers went through life changes. No one talked about sacrifices, but noted rather that their lives were to become different.

Den Europeiska Unionen är en mångfacetterad samling länder med ett brett spektra av historisk bakgrund, geografisk placering och ekonomiska förhållanden. I denna uppsats undersöks huruvida en gemensam europeisk identitet kan bidra till en ökad tillit från medborgarna i unionen till EU som institution.Uppsatsens teoretiska underlag består av tidigare forskning. Denna forskning skapar ett fundament för den statistiska modell som används för att besvara frågeställningen.Med hjälp av data samlad ur bland annat Eurobarometerrapporter tar uppsatsen, via multipel linjär regression, fram en modell som förklarar förhållandet mellan den beroende variabeln ?förtroende för EU? och de oberoende variablerna ?uppfattning av gemensam europeisk identitet?, ?avstånd till Bryssel?, ?BNP per capita? och ?antal år som medlem i EU?.Resultatet visar en koppling mellan en högre grad av upplevd gemensam identitet hos medborgarna i ett land och ett ökat förtroende för EU.Vidare visar modellen ett negativt samband mellan förtroendet för EU och ett stigande värde på var och en av de övriga förklaringsvariablerna. Med andra ord: ju längre avstånd till Bryssel, ju högre BNP per capita och ju längre medlemskap i unionen desto lägre förtroende känner den genomsnittlige medborgaren för EU..

Schyman?s legs in Let?s Dance as a communication strategy- a case study of ?Feministiskt initiativ? in the election campaign 2010.(Schymans ben i Let?s Dance som kommunikationsstrategi, en fallstudie om Feministiskt initiativ i valkampanjen 2010).Author: Joanna Morell, Tutor: Ann-Marie Morhed2009 was the first time where Swedish political parties were entitled to have TV- commercials, another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive.The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish parliament. They have not been entitled to the economic support that is given to Swedish parties with more than 2,5 percent of the votes in the last two elections. As a result Fi is completely dependent on economic contributions.

AbstractTitle: The picture of the Swedish church - Young peoples image of the organization in comparison with the organizations profile (Bilden av Svenska kyrkan ? Unga människors image av organisationen i jämförelse med organisationens profil)Number of pages: 55 (57 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the external communication of the Swedish Church, and how they want young people (16-18 years old) to perceive them. Further I would like to compare that information with how young people actually perceive the Swedish church. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used and four focus group interviews with a total of 16 informants have been conducted.

Abstract Uppsatsen behandlar ämnena organiatorisk förändring samt varumärkesladding. Även identitet, profil och image diskuteras. I arbetet har vi använt oss av Lindex som fallföretag. Omladdning av ett varumärke blir aktuellt när märkets brand equity stagnerat eller när företag önskar förändra de värden som är kopplade till varumärket. Detta tillsammans med en organisatorisk förändring har varit aktuellt i vårt fallföretag Lindex.

This essay is about "factionstexter", a combination between fact and fiction, and the problems that can occur when reading them. I present previous resarch on this subject and I focused on docu drama and dramadoc. Bo G Jansson is the researcher I used most frequently in this essay. He describes various types of faction texts in film, television and literature. Annette Årheim´s thesis stands for the didactic portion of the essay.

In the social sciences, geopolitical theory is used in order to analyze states actions and commitments when it comes to foreign policy. This thesis develops a new understanding of geopolitical theory. Firstly, the development and application of geopolitical theory, from its foundations in the early twentieth century to contemporary geopolitical studies is discussed. Secondly a revised understanding of the variables integrated in the concept and how it can be operationalized as an analytical tool is presented and tested empirically.The critical assessment of the research field of geopolitical theory tells us that six different geopolitical perspectives have been considered the most influential (room, strategy, power projection, identity, affiliation and governance) when it comes to analyzing state action. This model is applied as an analytical tool and thus tested on a single case.

This essay focuses on the elderly and their religious beliefs and is based on the origin idea of a secular Sweden, but where immigration has been the source of additional various religious affiliations. This study intends to nuance the problems that previous researchers focused on when doing research on immigration, by interviewing staff members of nursing homes in immigrant dense areas, especially Malmoe, Gothenburg and Stockholm.The aim is to investigate how the allocation of residents, with different religious than Protestant Christians, is distributed at nursing homes and to see if there is a need for adjustments. Additionally, the thesis about immigrants and immigrants' identity and attitudes to Swedish society is discussed with John Berry´s acculturation theories and strategies.The results show that the majority of the nursing homes have residents with different religious affiliations and that some practical adjustments have been done, but it also shows that nursing homes have changed to the extent that they have adapted to a secular society. Ignorance and prejudice contribute to the problem in terms of seeing all residents as individuals and at the same time ensuring adaption according to all their needs, which is exemplified in the solutions made by using multi-cultural staff members and specialized departments. The relationship between nursing homes and the Swedish church continues but the role of the church service has changed.