In recent decades, public relations and news management have become increasingly important in organizations? communication efforts. This thesis aims to show how the Kalmar municipality works with this type of strategic communication to build the Kalmar brand and how their communication efforts can be improved. The thesis is mainly based on theories concerning Public relations and News Management but also the medias impact on forming opinion. An important issue throughout the thesis is that all theories must be related to the fact that the study concerns an organization in the public sector and the obligations that comes with that fact.

Background: Over the past 30 years the incidence of overweight and obesity has increased. Obesity is a risk factor for many diseases, for instance type 2 Diabetes, cardiovascular diseases, many types of cancer and musculoskeletal diseases. That ready available food today is so accessible can be a reason for the public health problems of overweight and obesity.Objective: The aim was to study what possibilities and barriers there are for fast-food restaurants to sell healthy food.Methods: Information was collected by seven telephone interviews and two respondents answered by e-mail. Nine persons that were in charge of the menu at different fast-food restaurant chains in Sweden participated in the study.Results: To have a large variety was considered to be a problem for selling healthy food, also because the sale of it was low in some of the fast-food chains. Some of the informants did not find any problems with selling healthy food and it was regarded as an opportunity to get more consumers.Conclusion: The demand for healthier food has increased, and the offer and sales of it has also escalated.

In today's Sweden there are approximately 23 000 combination companies, and most of them have a connection with the agricultural sector. The most common type of additional operation is some form of contracting.The aim for this degree project is to answer the following question: which problems and key factors exists within combination operations? The main topic will be within coordination and management questions within agricultural companies with an additional operation.Litterateur written earlier within this subject will be used in this thesis. Mainly litterateur which contains information about combination companies and diversification of some sort. There are also other theories used in this thesis such as; resource based theory and decision making theory in order to understand the problems and key factors within combination companies.In order to investigate the aim of this thesis we have chosen to perform two qualitative interviews with the managers of two different combination companies.

The aim of this study is to investigate librarians? opinions about books supported by the government and delivered for free to the main public libraries in every community. The study is also investigating how the governmentally supported books affect the process of buying books for the public libraries and how the librarians think about quality and mediation in the acquisition. The analysis is based upon interviews with six librarians that are responsible for the purchasing at five main libraries in small communities in the South of Sweden. The results from the interviews are discussed and analyzed from the perspective of mediation.

The purpose of this thesis was to study the origin of the local news in local newspapers. Do the news originate mostly from the police, the municipality, from press releases or from the reporters own ideas? We also wanted to find out what kind of content predominated in texts with its origin in press releases respectively the reporters own ideas. Of course we also wanted to find out if there were any similarities or differences between the two studied newspapers.We used a type of constructed week, but with non random selection instead of random. We chose one of each weekday the newspapers were published and studied the news covered in the papers that specific day.

The aim of this study was to get a deeper understanding of how employees at NCC Construction Sverige AB experience health promotion activities. The purpose was to identify and uncover the process of meaning constitution concerning health promotion within each subjective individual. To achieve this deeper understanding the participants were asked to answer a carefully formulated phenomenological question in a self-report. The received reports where analysed according to the method of Meaning Constitution Analysis. The result showed that both office workers and construction workers exclusively refer health promotion to bodily functions even though there where some differences in type of activity they focused.

The Landscape Architecture Program at SLU, Ultuna provide several design courses. Within these courses, students are mainly introduced to one type of design process, a process based on the specific site and its conditions, known as Genius Loci. This report presents a course and a design methodology from Cornell University which aims to provide students with tools for a more conceptual way of thinking about design and architecture. The design method is presented in two stages. First an introduction to the course description and objectives.

When different type of programs are developed one wants to make these adjustable to future changes and requirements. It must be done a good design of the program from the beginning to make it possible to continue development of it without having to redo big parts of it to high costs. In the area of object orientation there are design pattern, which can be used to design systems that can be adjusted to new changes in an easier way. I have in this thesis chosen to take a closer look at how to design a program that sends SMS to cell phones through a system of an operator. One requirement on the program is that it has to be possible to change what operator to send though in an easy way.

Uppdragstaktik får stort utrymme inom manövertänkande, där uppdragstaktik tillämpas för att på bästa sätt ta initiativet i striden vilket är en förutsättning för en fungerande manöverkrigföring. Ett problem uppstår när uppdragstaktik idag beskrivs på olika sätt inom svenska Försvarsmaktens doktriner. Det gör att det blir svårt att få en tydlig bild av vad uppdragstaktik innebär och förvirring uppstår då olika begrepp används i de olika doktrinerna för att förklara uppdragstaktik. Ett exempel som skapar förvirring är att uppdragstaktik i vissa fall beskrivs som en ledningsfilosofi och i andra som en ledningsmetod med olika underbegrepp till respektive synsätt.Syftet med uppsatsen är att framföra ett förslag på hur uppdragstaktik kan förklaras mer lättförståeligt främst genom att minska antalet underbegrepp men också genom att skapa klarhet kring huruvida uppdragstaktik bör ses som en ledningsfilosofi eller en ledningsmetod.De viktigaste slutsatserna är att uppdragstaktik bör tydliggöras i våra doktriner för att skapa en ensad bild av vad uppdragstaktik innebär. Inom uppdragstaktik må en mer detaljerad styrform förekomma.

The purpose of this essay was to examine whether small businesses can avoid ac-counting crimes with a well-conducted internal control system. The questions we asked ourselves was, whether and if so, companies can prevent this from happening by using a internal control.In this essay we used a qualitative approach. Essential information was given to us from four different interviewees. We also worked from an inductive approach which means that we interviewed people without any earlier research to build on. The method also had a hermeneutical approach, which means that we made different interpretations based on the reference framework and the empirics.After the study had been carried out, we concluded that all evidence from this essay suggested that even small businesses need an internal control to protect their business.

The aim of this literature review was to make a comparison between the feeding requirements of Swedish reindeer (Rangifer tarandus tarandus) and meat producing cattle (Bos taurus) within farming. Reindeer are an intermediate feeding type; they have the ability to adapt to short term seasonal changes in food. They avoid eating fibre as much as possible and display highly selective behaviour while foraging. Adaptation to harsh environments with a limited amount of food has made reindeer dependent upon easily digestible food and consequently their digestive systems are less capable of processing plants with high fibre content. Herding is an extensive system which requires a significant amount of land and labour and describes the reindeer industry.

The aim with this thesis is to investigate how librarians experience communication with children in reference interviews. In today?s interactive community it is meaningful to study how children communicate with the librarian in virtual reference interview as well as in ordinary reference interviews in physical libraries. Focus has been on finding out what children ask about and how they are asking in virtual reference interviews and in ordinary reference interviews, what type of information needs the children have. The study also focuses on which barriers there can be in reference interviews.

Syftet med uppsatsen är att titta närmare på Jeanne d´Arc och hennes fasta genom att studera de rättegångsprotokoll som nedskrevs 1431 och 1455. Jeanne d´Arc beläggs ofta med sjukdomen helig anorexi som medel för sina uppenbarelser. Detta fängslar såväl dagens forskare såväl som hennes tidigare belackare, de klerker som anklagade henne för kätteri under den rättegång hon genomgick innan sin död på bålet. Intresset för frågan dök upp efter att jag studerat Caroline Walker Bynums bok Holy feast and holy fast som behandlar just hur medeltida kvinnor såg på fastan och dess omvärld. Min hypotes är att Jeanne d´Arc inte led av anorexi utan att detta snarare tillhör en hjältemyt och en hagiografisk myt där hon placeras i samma fack som flera andra samtida helgon.

Animals living in captivity are often subjected to various kinds of stress. Individuals within species can respond differently to the same stressor depending on differences in coping style and physiology. Active and passive coping is a common way to describe different coping styles in animals and it is likely that these strategies have a high heritability. Individuals with an active coping style are characterized by an urge of control and a higher level of aggression than individuals with passive coping style, who in general are more flexible and respond to stress by immobilisation to a greater extent. The aim of this bachelor?s thesis is to investigate the presence of different coping styles and personality types in dogs (Canis lupus familiaris) and horses (Equus ferus caballus) and to find fields of application for this information.

The specified purpose was, based on gender, age and type of employment, study the employees motivation to participate in health projects and their reason to maintain exercise habits after the termination of the health projects. Exercise frequency was studied in relation to the other background variables. A revised version of the questionnaire Motivation for Maintenance of Exercise Habits (Josefsson, 2005) was distributed at Albany International, Halmstad. The most frequent cause to exercise was ?enhance my condition?.