Competition is keen in the fashion industry of today. Homogenous products and prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not even aware of it.In this thesis we study how two firms, Lindex and Prada, perceive their own image and then wecompare how the images of the firms are perceived by the customers.

As the speed and complexity of computers have increased so have software and the expectations of users. Software development follows a straightforward evolution where complicated tasks are made easier by better tools; this repeats itself as those tasks in turn are automated.Software mechanics that were seen as revolutionary a decade ago are seen as obvious requirements that no multimedia application can be without.dotNet is the next step in line and makes it easier and faster to build software.This report focuses on the development of a multimedia platform developed in dotNet. It does this by developing the tools and framework from which a complete game can be built.A game is selected because it combines the most aspects of multimedia development, such as interaction, graphics, sound & music. The report goes further by describing why the game looks like it does as well as the mechanics of the game and the benefits of the dotNet platform..

This is a qualitative study designed to investigate how professional support group leaders talk about their role as supervisor of support groups for children and adolescents with problematic home situations. We also examine how these supervisors talk about the method they use and how they talk about the individual child. We have chosen critical discourse analysis to help us explore if there are different ways to talk about these territories. Our questions are:How does the support group leader talk about his role?How does the support group leader talk about the method?How does the support group leader talk about the individual child?The theories we have chosen to use in the analysis of our material is Aaron Antonovsky's Sense of Coherence and social constructivism.

AbstractThe purpose of this study is to examine whether the individual influence at the working place leads to the perception of decreased stress. Also I looked at whether stress and individual influence is affected by the employees age, sex or employment years. Previous research shows that individual influence decreases stress but strangely enough do the research show that individual influence seem to decrease in today?s work environment. This research is quantitative with questionnaires, answered by 74 civil servants working in a department in the municipality of Karlstad.

During spring 2008, the Institution for Landscape Architecture, in co-operation with Naturvårdsverket, initiated a survey in the districts of Skåne. In the survey, four out of eight park characters were examined, and it was observed that not only was it difficult interpreting these characters, but it was also presented with difficulties separating ??Lustgården?? and ??Allmänningen??. The purpose of this master thesis in Landscape Architecture and Environmental Psychology is twofold. Firstly, a theoretical framework will be constructed on the thee characters ??Allmänningen??, ??Lustgården?? and ??Centrum, festen??.

Det är väldigt populärt att spela upp musik på YouTube. För flitigamusikanvändare finns en tydlig nackdel vid musikanvändning på YouTube, eftersom tjänsten ursprungligen är skapad för enbart hantering av videoklipp. I denna uppsats har det undersökts hur YouTube kan förbättras för användaresom nyttjar tjänsten till uppspelning av musik. Studien grundas på litteraturstudier och en förundersökning gjord på 34 personer, där 97 % använder YouTube till musiklyssning. Genom att tillämpa metoder somanvänts för studien har det blivit möjligt att ta reda på vad som värdesätts vid organisering och uppspelning av musik.

Syftet med detta examensarbete är att ta reda på vad DAMP (Dysfunktion i fråga om Avledbarhet, Motorik och Perception) är och hur vi kan hjälpa barn med denna problematik i skolan. För att finna svar på mina frågor i ämnet har jag läst litteratur samt gjort egna empiriska studier. DAMP-problematiken är oerhört utbredd i Sverige idag. Man räknar med att det finns minst ett barn i varje klass som har DAMP i våra skolor. Min viktigaste slutsats i detta arbete är att barn som har DAMP är individer liksom alla människor i samhället.

ForskningsfrågaPåverkas kunders utvärdering av produkten vid införseln av olfaktoriska stimuli?SyfteVi har för avsikt att beskriva, analysera och diskutera om införsel av olfaktoriska stimuli påverkar kundernas produktutvärdering i en butik.MetodikUppsatsen utgår från en kvantitativansats och använder sig av deduktion. Metodi-kvalet beror på att grunden till rapporten är baserad på hypoteser som författarna har valt att pröva, med hjälp av ett fältexperiment.SlutsatsRapporten kommer till slutsatsen att doftstimuli inte påverkar kunders produktutvärdering vid införseln av olfaktoriska stimuli i en möbelbutik..

In this essay I analyze the way my collection of poetry relates to the concept cyclic. What is cyclic and what different interpretations are there concerning the concept? Which other related concepts are there regarding things that seem to reoccur regularly? How does the cyclical, the circular, relate to the linear in regard, for example, to the perception of time? Life often creates the sense that different phenomena and experiences repeat themselves. Different processes are conducted according to regular or irregular cyclical phases, situations seem familiar and events can be relived.         Starting from my writing project Sinnligt kviller, a collection of poems, I discuss these questions in themselves and the impact they have had on my collection. I describe the phenomenon cyclic as a result of the emotions and moods this term creates in a more or less decisive way.         The intention with this paper is to show how Sinnligt kviller offers different perspectives of and reflections upon the various feelings provoked by the cyclic in our lives, feelings that are given my own voice in the literary text under study..

The primary intention of this paper was to visually compare film trailers without considering semantic information, through use of a self-developed Matlab program, resembling that of human perception. Circa 150 people participated in an online survey where they were shown two film trailers and asked to rate their visual similarities. The result from the program was weighted against the survey results in such a way that the weights corresponded to a 75% accuracy between the program?s and the participant?s (for participants with prior experience in the field of photography and/or film) comparisons.How accurate can we compare still images from film trailers, and find similar trailers for the human viewer, by analyzing saturation, color tone, contrast and lightness with a self-developed Matlab program..

Through wing pattern, posture and movement, a harmless moth of the family Brenthia imitates an eight-eyed jumping spider. When an octopus of the species Thaumoctopus mimicus sense danger it can alter its appearance to that of a venomous sea snake. They are both drawing attention to themselves. Nevertheless, and because of this, they are protected. The mechanism is called mimicry.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

Syftet med detta examensarbete är att undersöka lärares uppfattningar om det nationella provet i engelska, samt hur dessa lärare arbetar med provet för att kunna hjälpa eleverna att nå sina kursmål. Undersökningsmetoden är kvalitativ då vi intervjuat fyra lärare i engelska på en högstadieskola. Intervjufrågorna har innefattat allt från hur lärare arbetar med det nationella provet och hur de ser på provet, till hur målen med det nationella provet uppfylls. Resultatet av undersökningen är att det nationella provet underlättar lärarnas arbete. Lärarna anser även att provet fungerar som ett bra stöd då de ska betygsätta eleverna.

Detta examensarbete har utförts i samarbete med arkitektkontoret Equator, som ärbeläget i Stockholm. Syftet med vårt uppdrag har varit att ta fram ett intresseväckandebildmaterial för receptionsmiljöer. Vårt fokus låg i att förstå hur man bäst förmedlar rumi bilder. Den övergripande frågeställningen var; hur får man i en bild, information omrummet och dess rymd?Metoder vi använde oss av för att nå vårt mål var litteraturstudier, enkätundersökningoch utprovningar.

Within psychodynamic therapy the concept of countertransference is considered as valuable to understand the therapy process. Much of the research has focused on countertransference as dependent to therapy outcome (Hayes, Gelso & Hummel, 2011) and less of the research has been dedicated to trainees view on the concept. The object off this study was to examine how trainees define, identify and use countertransference. The study takes a qualitative approach and phenomenological perception of knowledge. Eight trainees has been interviewed and the interviews has been analysed with thematic analysis.