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1442 Uppsatser om Music Branding - Sida 6 av 97

Tradition i skolan - skolans tradition? : Hur arbetar musiklärare i klass med traditioner?

How does music teacher work in class with traditions in the school's world?I sent out 53 questionnaires to music teacher that works with music in class, in order to find out what the school learn the students about our traditions. When I put together the questionnaires and the background material, I come among other thing until that three fourth dividing off the examined the music teachers do not appear to leave off some folded contained Lucia- and the Christmas tradition. Those music teachers who replied on the questionnaire seem not to notice the immigrant?s traditions.In this exam work has I also overall and put together background materials, as among other things points on the value of traditions.

Konsten att uppfattas rätt - Varumärkesstrategier för svenska artister

Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

När gamla lagar och nya teknologier möts : En diskussion om den illegala nedladdningen av musik idag

Research shows that almost 30 per cent men and 20 per cent women at the age of 16-24 inSweden download music on a regular basis instead of buying records. Thanks to moderntechnologies teenagers of today have become used to downloading music illegally from theInternet. Even though legal alternatives, such as Spotify, have become popular, the behaviorof illegal download of music still persists. What do record companies do to prevent thisphenomenon and why do they go to such length to stop this widespread movement? Thequestion is, why is illegal download of music a problem ? and for whom?To investigate this I?ve read books about the subject, analyzed web pages of alternative recordcompanies and interviewed a drummer in a local band.

Syns du inte så finns du inte : En vetenskaplig studie om artister som varumärken

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

Musik och dess påverkan på motivation under ett gympass

Music used in exercise has been widely used since 1970. Researchers have pointed out thatfuture research about music influence on motivation should include a comparison betweengender in health club environments. This is also the aim of this paper. We have handed outsurveys, all together 120, in two different health clubs in Gothenburg, Sweden. A distinctionhas been done between gender.

Employer branding på Q-Med : En fallstudie i hur företagsspecifika värden förmedlas till potentiella och befintliga medarbetare

Sammanfattning"Employer branding på Q-Med ? En fallstudie i hur företagsspecifika värden förmedlas till potentiella och befintliga medarbetare"Datum: 19 januari, 2011Nivå: Kandidatuppsats i företagsekonomi, 15 ECTSInstitution: Akademin för hållbar samhälls? och teknikutveckling, HST, Mälardalens HögskolaFörfattare: Erik Ljungmark 29 januari 1980, Stina Nilsson 25 april 1983Titel: Employer branding på Q-Med ? En fallstudie i hur företagsspecifika värden förmedlas till potentiella och befintliga medarbetareHandledare: Sara MelénNyckelord: Employer branding, arbetsgivarvarumärke, företagsspecifika värdenFrågeställning: Vilka företagsspecifika värden avser Q-Med att förmedla till potentiella och befintliga medarbetare? Vilka strategier använder Q-Med i sitt arbete med employer branding?Syfte: Uppsatsens syfte är att beskriva hur det medicintekniska företaget Q-Med arbetar med employer branding, både internt och externt, samt beskriva hur deras employer branding-process ser ut.Metod: Undersökningen består av en kvalitativ fallstudie baserad på sekundära och primära källor. Insamlad primärdata utgörs av intervjuer med representanter från fallföretaget. Utöver fallstudien har sakkunniga inom området employer branding intervjuats.Slutsats: Studien visar att Q-Med avser att förmedla värdeorden affärsmässighet, enkelhet och nytänkande till potentiella och befintliga medarbetare. Dessa värdeord ska återspegla Q-Meds företagsspecifika värden.

"Varder lekare sårad..." : Musik, politik och ideologi i tidigmedeltidens Norden

The aim of this paper is to illuminate and discuss the political and ideological aspects of Early Medieval Nordic music. Due to shortage of sources, this issue has been overlooked until now. Did Early Medieval Nordic music meet the requirements for political and ideological use? In what ways could music potentially be used politically and ideologically? Was music used as a political and ideological tool? This is examined by a contextual analysis combining music history and historical archaeology. The survey consists of a background account, focusing on the potential of music and some requests for political use, and three case studies, where musical reflections of societal tensions is investigated in folk music lyrics, Icelandic sagas and church art.

Musikklassifikation ? En jämförande studie av de tre generella klassifikationssystemen DDC, SAB och UDC

The purpose of this Master's thesis is to determine which of the three general classification schemes, DDC, SAB, and UDC is the most appropriate for classifying music documents. This is done by analysing and classifying 60 music documents such as recordings, scores and books about music. The codes resulting from the classification are analysed according to a number of evaluation criteria based on classification theory. The criteria focus on the systems specificity, exhaustivity, exclusivity, helpful sequence, hospitality, notation and that related classes are kept together. The study showed that the systems specificity in classification was of great importance in classifying music documents because of the diversity of music genres.

Musik som kommunikation

Music affects us humans. Marketing has long made use of music as a means to enable customers to identify with a brand, and thus increase sales. The Influence of music is obvious, but can you use this on students, and how effective is it to use in a classroom?I will answer the question: how does soft music provide reassurance/create a harmoniums learning environment at the beginning of a lesson?By observing how students react and behave to the playing of soft music. My aim is to create different strategies that teachers can effectively use to get students to ?jump in? to their lessons without wasting 5-15 minutes of class time.Professor Lennart Grosin conducts research into what is in Sweden called PESKO.

Omgivningens betydelse för patienter med Alzheimers sjukdom : med inriktning på musik - En litteraturstudie

Background: Alzheimer?s disease belongs to the largest group of dementia and stands for the half of those 37 millions persons whom are affected of dementia in the entire world. Alzheimer?s disease affects the patients with changes on their behaviour. It is important as a nurse to prevent that the symptoms increase.

Kan ett identitetsarbetete synliggöra biblioteket? : En undersökning av Piteå stadsbibliotek och den gemensamma brandingen av folkbibliotek i Norrbotten.

The focus of the thesis is to examine the regional branding ofpublic libraries in Norrbotten, with the main focus on Piteå public library, in order to find trends that indicate a successful branding based on Hariff & Rowley?s (2011) identified key factors.The empirical data has been collected through a triangulation of interviews and documents. The findings show that they have done a proficient preparatory work prior to the regional branding of the public libraries, and that the libraries have worked together with a communication bureau in their marketing strategies since the beginning of the public library cooperation. The results also show that Piteå public library, through branding efforts, received another relationship with the media where the media now occasionally contact the library.The conclusion of the thesis is that Piteå public library promoted the library through campaigns that provide the opportunity for activities and experiences, and that they want to convey the image of itself as a venue for social interaction. The marketing of the libraries fulfill the most of the criteria, but there are still areas of branding that needs to be further explored..

Barn och musik i kåkstäder : förutsättningar för musikundervisning i Sydafrika

This study is an examination of how conditions for formal and informal music education look like in two townships in South Africa. The purpose of this examination based on different actors' experiences is to find out whether the children in South Africa receive some form of music education and if so, how they think it can help the children in the surveyed areas. The information was gathered both through qualitative, semi-structured interviews with a music teacher, music therapist, creative music facilitator, students, and people who have worked for Sida and partly through unstructured observations. The results show that children in the surveyed townships do not receive any formal music education through the school but they sometimes can get music education through a NGO project (Non Government Organization) which usually runs by an enthusiast and is funded by various aid agencies. My examination also showed that for the children in the surveyed areas music education can be an alternative from being on the streets, giving a positive group experience, the ability to express themselves, fend off young people from drugs and criminality and bring together various grouping.

Dramat i musiken

The aim of this master?s project is to explore ways to perform piano music conceived dramatically. I do this through performance of Beethoven?s Appassionata Op. 57 and of Scriabin?s Piano sonata no.

Employer branding som internt verktyg och styrmedel

Uppsatsen underso?ker hur attraktiva arbetsgivare integrerar sina ansta?llda fo?r att bygga en plattform da?r humankapitalet vill stanna kvar och utvecklas. Denna process sker via talent management da?r employer branding anva?nds som verktyg fo?r att fo?rsta?rka organisationens fo?retagskultur.Studien a?r utfo?rd hos en av Sveriges mest popula?ra arbetsgivare hos ekonomi och juridikstudenter, och ger en beskrivande fo?rklarning hur ett framga?ngsrikt fo?retag effektivt implementerar employer branding.Fallstudien har fokuserat pa? kvalitativa intervjuer med ho?gt uppsatt ansta?llda inom organisationen. Uto?ver intervjuerna hos Fallfo?retaget har en intervju genomfo?rts med en kunnig person inom employer branding som har yttrat sina a?sikter och tankar kring a?mnet och hur employer branding kan anva?ndas som verktyg och effektivt styrmedel.

?När man sjunger tillsammans så mår man ju bra? En kvalitativ studie om musikens funktion i förskolan

The purpose of the study is to find out how teachers relate to music and rhythm in preschool and its importance for children's development and learning. We want to see how three pre-school teachers describe the importance of music in preschool in a group interview and individual interview. The teachers think that the most important thing with music and rhythmic is the joy that it provides, both for the children and for the adults. Music can be used both as a form of learning something else, or as a learning experience in itself..

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