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1442 Uppsatser om Music Branding - Sida 4 av 97
Vad är äkta countrymusik? - En genres strävan efter det genuina
The purpose of the present study has been to explore if there is an agreement between people about what to call real country music. Three Swedish people who are interested in country music have described this music by means of interviews. The interviews have been analysed and compared with literature dealing with country music, and the result of the study presents three conceptions: authenticity, simplicity and contextual comprehension. The conclusion is that there seems to be some common views about what real country music is but that these conceptions are not defined in exactly the same way by different people..
Kulturmöten - problem eller möjligheter?
This work is about Cuban music and my relationship to it. My study contains two different parts. In the first one I try to give a short summary of Cuban music history. The second part is about possibilities and problems that can arise in the meeting with foreign cultures. I have focused on three themes: Music and respect, cultural encounters and travelling, and communication.
Fokalisering i teori och praktik : En studie av tre teoretikers användande av fokalisering
This thesis, entitled The Headmaster and the Music, is based on interviews with four headmasters, who are all working in the Swedish compulsory school. The purpose is to investigate how they view music, both in general and as a school subject. Since the research on this topic is scarce, the study can be described as explorative.The result shows that the headmasters? personal experiences have an impact on the way they view music. Four different focus points on music in school have emerged from the material, and these represent the four very different views that each headmaster holds.
Corporate branding identity och det symboliska värdet av ett nationsvarumärke
Frågeställning: Hur profileras ett företags corporate branding identity i reklamkampanjer till utlandet och hur stort utrymme får nationstillhörigheten i denna kontext? Syfte: Syftet med denna uppsats är att undersöka hur, varför och i vilken utsträckning företag använder sig av corporate branding i sin marknadsföring till utlandet, samt värdet av och i vilken utsträckning nationstillhörigheten används i det avseendet. Genomförande: Uppsatsen utgår ifrån teori omfattande traditionell marknadsföring, varumärken och reklam, nationsvarumärken och nationers image vilket relateras till corporate branding och modellen the corporate branding toolkit. Med hjälp av en semiotisk näranalys, av en av respektive företags kampanjer, försöker författarna skönja hur företagens corporate branding identity och nationstillhörighet speglas i marknadsföringen. Summering: Även om det bör råda balans mellan komponenterna i ett företags corporate branding identity kan tyngdpunkten variera beroende på företag.
Identitetens Ljudspår: musik, smak & subkultur
This essay presents a picture of swedish reggae listeners and how their love of music give meaning to their lives and unite them in a sub-culture. Based on interviews with six young men about their involvement in reggae, it also investigates the relationship between music and identity, or more clearly; how identity is expressed through music. Furthermore, I discuss the notion of taste according to Bourdieu, and argue against his statement that taste in music affirms the class and social background of an individual. Results from my empirical data have indicated that reggae music is difficult to associate to a distinct lifestyle, which inclines me to argue that it has managed to transcend phenomena such as ethnicity, class and cultural affiliation..
Twelvestep - Down inside
Title: Music video: Twelvestep ? DownInside
Made by: Benjamin Bondesson
Christian Edgren
Tutor: Silvio Ocasic
Course admin: Peter Ekdahl
Purpose: To create a music video that we can stand, that challenges us in the
creative process. And to help a struggling band with another medium to spread
their music.
Goal:We intend to create a great product that is demanding and educational to
us. Especially when it comes to cooperation and editing/post production.
Keywords:Music video, digital video, film.
Att vinna musikmatchen: Hur skivbolag förblir framgångsrika i en strömmad värld
Music streaming services are changing the music industry from the inside. After being struck by the piracy wave in the early 2000's, the industry was characterized by declining sales, layoffs, and a seemingly futile battle on what had become a culture of copyright infringement. After the successful launch of the music streaming service Spotify, the Swedish recording industry took a turn for the better. Music streaming services are creating both new opportunities and challenges to the music industry. This paper aims to study some of the opportunities and challenges concerning the creation of new music.
Har musik betydelse för studieresultat
The purpose of my study is to examine if the total study results differ between music classes and regular classes. Are there higher grades in music classes? If so, what are the causes for this? I chose to make an inquiry at two schools in different town districts, with music classes. At those schools I also collected data of pupils grades, and was informed by the principals and the music teachers about the activities. The number of respondents were ninety.The inquiry showed that the grades were markedly better in music classes, and that you can see great differences in well-being, parental engagement and ambition level, compared to regular classes.
Employer branding : Vilka faktorer är avgörande vid val av arbetsgivare?
Employer branding handlar om hur företagen marknadsför sitt varumärke och på så sätt påverkar arbetstagarnas uppfattning om dem. Många företag arbetar aktivt med detta för att nå ut till potentiella arbetstagare och för att bevara de nuvarande anställda. Men hur ser egentligen de potentiella arbetstagarna på en attraktiv arbetsgivare? Vad är det som avgör val av arbetsgivare?Vi vill med denna studie undersöka vilka faktorer som anses vara viktigast vid val av arbetsgivare. Vilka rankas egentligen högst respektive lägst? Och skiljer sig dessa faktorer mellan män och kvinnor?.
Musikalisk barnteater : Musikens funktion i barnteaterberättandet på Regionteatern Blekinge-Kronoberg
Muscial theatre for children ? the function of the music in theatrical storytelling for children in Regionteatern Blekinge-Kronoberg. Sweden, Växjö, 2006.The aim of this essay is to examine music in theatre for children. There is not much recent research about the subject so this essay is a way to discern this part of the theatre and to get more people interested in the matter. The survey will focus on how music is used in an institutional theatre (Regionteatern Blekinge-Kronoberg) that works with plays for children.
En ny musikarena utan solister
The music industry has been subject to great changes during the last ten years. The most significant factor contributing to this change is the increasing usage of broadband and thereby the increasing frequency of downloading music illegally. Music piracy and file sharing have caused record sales to plummet. Consumers have now moved on to consuming music in a digital format, not only through downloading but also from streaming music online, an activity partly made possible by social media channels such as YouTube. As the consumption patterns have changed companies within the music industry have been forced to find other sources of income than record sales and they have also needed to find alternate ways to market their artists.
Branding in Trade Unions - case of Unionen
Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. The purpose of this study was to explore and analyze the role of branding in Unionen, the largest white-collar trade union in Sweden, and how branding efforts help in attracting and retaining trade union members. The theoretical foundation of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions.
Kalmar Konstmuseum : Spektakulär och brandad?
Uppsatsen syftar till att utreda begreppet City branding i förhållande till Kalmar Konstmuseum. Byggnaden analyseras semiotiskt, i en kontext av City branding.Konklusionen blir att även om man under de senaste åren värjt sig mot begrepp som City branding och spektakulär arkitektur måste man som byggherre idag förhålla sig till dem. I en intervju har just avståndstagande från begreppet visat sig. I Kalmars fall hävdar uppsatsen att man använt sig av det när man byggde sitt nya konstmuseum..
Musikens roll i förskolan : Musikens roll i förskolan ur fyra pedagogers perspektiv
With this empirical essay I want to research how and why pedagogues use music in their preschool activities. Music is important to me and in relation to the new educational plan I have cautions about that the esthetic subjects may be less prioritized than before. The purpose with my study is to find out preschool pedagogues perspective in learning and evolving children?s educational matters through music. I base my literature theories in this study on Vygotskij and Fröbels theoretical perspectives.
Rektorn och Musiken : En kvalitativ studie om fyra rektorers syn på musikämnets värde i den svenska grundskolan
This thesis, entitled The Headmaster and the Music, is based on interviews with four headmasters, who are all working in the Swedish compulsory school. The purpose is to investigate how they view music, both in general and as a school subject. Since the research on this topic is scarce, the study can be described as explorative.The result shows that the headmasters? personal experiences have an impact on the way they view music. Four different focus points on music in school have emerged from the material, and these represent the four very different views that each headmaster holds.