The aim for this master thesis is to create an understanding of the intersubjective processes of how individuals are experimenting with their identities in social media and the consequences for the identity and embodiment. The thesis is completed with the help of discourse analysis and a starting point in four complementary theories. Central to the implementation of the analysis is the concept of diffraction. Therefore the thesis is, which is reflected in the choice of theoretical approaches and methods, critical to many aspects of classical philosophy of science and method. The empirical material is based on interviews.

This study investigates how tagging is being used in a new way when members of a Swedish dating site get to tag themselves in an act of self-presentation with the aim of meeting new people. In the study seven members of the dating site Mazily were interviewed about their self-presentation, tagging and identity formation there. The questions concerned how they formed their own tags, but also how they interpret and use other members' tags in their search for a potential partner.I have been using queer theories for this study, in order to find out what kind of norms and structures that lie behind and affect the members' behaviour on the website. My study finds that the interviewed members to a high degree reflect about both their own and other members tagging and self-presentations. Although they spend quite some time trying to analyse other people on the website they have a great sense of understanding that a person may give two very different impressions on the site and offline.

This is a qualitative study on bachelor level at the School of Social Work. The aim of the thesis was to describe how selected municipal commissioners and social workers in Malmö view the complex of problems, and different solutions, concerning homelessness.Malmö, the third largest city of Sweden, is struggling with serious problems concerning homelessness. Possible solutions are being debated, and the opinions differ widely, depending on ideological standpoint. We wanted to find out how selected municipal commissioners and social workers view the complex of problems, related laws and local guidelines, and measures to improve the situation. In order to have a free discussion, but within limits we used semi-structured interviews.Our results show that both the municipal commissioners and social workers regarded homelessness mainly as an individual issue, related to dissocial aspects of the individual.

EPiServer is a content management system where users can publish information on a website by using a web browser. EPiServer has a built-in search engine that is very simple. Many customers using EPiServer web publishing system is in need of more functionality than is offered by EPiServer's built-in search engine. The purpose of this thesis is to develop additional functionality extends that the built-in search engine in EPiServer. The assignment was also to identify what need to be developed in order to give customers a better  opportunity to help their visitors find the right information on their website.Since this thesis was started in 2005, a number of commercial search engine productsentered  the market and it has become more common for companies to invest inthese products instead of using the simple search engine that's built into EPiServer.These products have many of the features that have been developed in this thesis.Another crucial difference between EPiServer?s built in engine and other products isthe method used to index content.

AbstractTitle: External communication channels of Prime Care How they where thought to be, how they work and how costumers apprehend them.Number of pages: 50 (64 Including enclosures)Author: Sophie DicksenTutor: Peder Hård af SegerstadCourse: Media- and Communication Studies DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The focus of this paper lies on the external communication channels of Prime Care and the aim is to study the following aspects: How do the channels work? How are they apprehended by customers of the company? What are Prime Cares own thoughts behind the channels? How does Prime Cares self-image correspond to the way that customers apprehend the company?Material/Method: Twenty interviews has been done with different customers of Prime Care in order to see how the company and its communication flow is apprehended. A consultant manager of Prime Care has also been asked about purposes behind the companies external communication channels in order to enable a comparison between Prime Cares image and profile. Prime Cares website, one of their mail sendouts, their salescalls, salesvisits and their exhibition participation have been studied on the basis of relevant litterature. Maletzkes model of mass communication was used as a general view of communication flow.Main results: All communication channels included in this study have different ways of function even though they all have the same main purpose, videlicet to promote the company, to inform about its activities and to recruit new customers and consultants.

It becomes increasingly more important that, as a new buisness, both to be seen and heard in an increasingly harder competition situation where the range of similar products and services increase. It requires a well planned and well thought visual profile to succesfully stand out on the market. To give a good impression, this profile should be both distinct and aesthetically appealing. In the making of a new profile it requires creativity to succesfully think in new directions and to separate from the competition.This practical report presents the production process for a designsolution to the new website Röstförmedlingen (Voice agency), a commission from the production and commercial bureau Bartos media. The task in this project was to create a graphic profile and a lofi-prototype that would represent Röstförmedlingen as a buissness.

Environmental management officers ? leadership and employeeship in local environmental health authorityThe purpose of this study was to illustrate the working situation of municipal environmental health management officers. This is a qualitative study where I have interviewed ten environmental officers in ten municipalities in Sweden. The interviews were based on a half structured interview guide with questions. I have interpreted the interviews through different leadership theories.

The main question of this study is about how reorganizations influence on the mental social working environment for chiefs in municipal care. We want to find out how chiefs experience their mental social working environment in a reorganization. The method we used was a qualitative method. We interviewed eight chiefs in municipal care. The interview was done in two different municipalities, where we interviewed four in each municipality.

This study has researched how user click heatmaps and eye tracking can be utilized in usability testing. We have used the tools SessionCam and Tobii. We designed a website for a small clothing store and conducted usability tests, in order to evaluate the users clicks and eye movements in relation to design choices on the website. The aim of this study was to research how these tools can be integrated in usability testing and how results from the tests can be used to improve usability. We were able to use the recordings of clicks and eye movements and make design changes based on the findings.

The aim of our bachelor thesis was to study how the personnel incharge of the mobile websites at two University Libraries and thestudents at those Universities viewed the mobile websites, and iftheir views in any way differed.Our research questions were:Why have the examined Libraries chosen to offer mobilewebsites?How do the students at the examined Universities experience anduse respective mobile website?Are there differences between the staff?s intentions with themobile websites and how they are used and experienced by thestudents, and how could they be explained?Semistructured interviews were conducted with six staff membersresponsible for the mobile websites and eleven students that hadexperience in using these. The theoretical framework for thisthesis consists of Klasson?s three models for University Librarianspersonas, and the parts of Rogers theory about diffusion ofinnovations that concerns the attributes of innovations and thecommunication channels.The result of the study indicates that there are some differencesabout how the students use and experience the mobile websitesand the staffs intentions for them. The students required contentwhich the staff had discarded.

This paper explores the accessibility for patrons with different physical disabilities in regards to materials, service, the library building and its website at two typical, medium-sized public libraries in Sweden.The case study is based on interviews, observations, and document and literature studies. As a theoretical framework for this study, Buckland?s model of information barriers is used to describe, discuss and evaluate how the two libraries work with accessibility. In addition, international and national guidelines are used to measure whether additional actions are required of the libraries to improve the accessibility.The results show that both libraries are well suited in various respects to provide for the different needs and the requirements of patrons with physical disabilities. Some obstacles still exist in both libraries, especially in the lack of literature in accessible formats in different languages.

The purpose of this thesis is to see how the Swedish public libraries present e-books on their website. This study has tried to answer the following questions:1. How do the public libraries construct their definitions of the word e-book, and what patterns are there in the definitions?2. How is the e-book definition presented in the context of the public library websites?This study has formulated its own theoretical framework in regards to how you can categorize definitions in four different categories to help see the way a definition is constructed.

This thesis seeks to investigate the relationship between municipal policy for housing supply and the planning of new housing in Sweden. Through a case study of Göteborg municipality and a comparative content analysis of Göteborgs policy for housing supply and a number of plans featuring housing the analysis seeks to investigate the effect of policy for housing supply as a tool for securing the demand for housing in the Swedish municipalities. The thesis also seeks to discuss its findings using theory concerning the implementation of policy and the general planning situation for Swedish municipalities today. The result of the analysis shows that most plans fail to regulate most of the content suggested in the policy for housing supply, particularly regarding aspects such as pricing, type of housing and type of ownership. The result also points towards a relationship regarding the prevalence of municipal land contracts and compatibility to policy for housing supply as well as a connection between how extensive the plans are in their proposed land use and their compatibility with policy for housing supply. Using theories of policy implementation and the municipal planning situation, possible explanations for the findings of the analysis could be a split in responsibility between the formulating and implementation of the policy for housing supply and its contents, a lack of resources of means for implementing or the prevalence of special interests when attempting to convert policy to plans..

A budget consists of figures showing how much a particular activity has access to during a given year. With a balanced scorecard, these figures and guidelines can be converted in to more easily understandable non-financial instructions for the employees. One of the most significant differences between the budget and the scorecard is that the budget focuses on short-term results while the scorecard focuses on long-term visions and goals. With a long-term thinking the leaders can  set more long-term goals and also make more well-planned investments which increases the possibility for the organization to evolve and become better in the long term. By combining the two instruments a good balance between short and long term perspectives can be achieved, which creates a more effective steeringIn the 1990s, many of the municipalities introduced needs budget, one of them was Gothenburgs municipality.

The main purpose of this essay was to study whether niche parties that were represented in municipal councils in Sweden during the 2007-2010 term of office were politically relevant. Furthermore, factors that might facilitate political relevance for niche parties were studied. Political relevance was studied using two theoretical perspectives. The objective model of political relevance presents four categories of relevance based on the relations between political parties in a political assembly; governing parties, coalition parties, blackmail parties and isolated parties. The subjective model of political relevance relies on the party representatives? own judgments of the relevance of their parties.