Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark..

AbstractDuring the last decade the public sector has been influenced by new ways of measuring performance and governing, taking inspiration from the private sector. The Swedish municipal community Vellinge has since 2004 adopted ?The Balanced Scorecard? by Kaplan & Norton, measuring not only the financial parts but also other, important factors. The adoption took place since the Swedish government applied new demands on county councils and municipal communities through ?God ekonomisk hushållning?.

This final thesis is a basic inquiry into a countryside programme for the municipality of Hässleholm. By interviewing people who live in the countryside in the municipality of Hässleholm I?ve tried to get a picture of how the thoughts on development of countryside are. Trough these interviews I?ve also tried to find out how people on the countryside defines the concept of countryside.

In order to avoid harmful substances ending up at the municipal sewage treatment plants, it is important to purify the wastewater at the source. One such source is the wheel washers available in many tire garages which are used to wash the wheels on our vehicles when we change between summer and winter tires. It is important to wash the wheels before storage, to extend the tires lifetime. The purpose of this study is to find a green innovative solution for reduction of emissions of heavy metals at the source, so that the sludge from the sewage treatment plants can be used as fertilizer. The target is to find a wheel wash method which leads to compliance with the guidelines for car washers, and that also provides a better washing result than with the existing method.

The swedish education system in general and the swedish gymnasium in particular is at the point of a thorough reform of the guidelines in education. One major difference given in the guidelines is that the former core subject of arts education is abandoned in favour of making history a mandatory class. This despite the curriculum outlined in 1994 remains. Through comparativ text analysis of the documents and reports outlining this reform and defining the curriculum as well as the guidelines for the education system this study aims to point out the reasons for this change. Through in depth interviews with teachers, educators and authorities in addition to readings of contemporary research on arts in education the study will depict a larger picture of the scheme of things.

This paper is a thorough review of my internship, during which I designed infographics at Grafiskt Center, SVT, Stockholm. The purpose has been to find out what guidelines and policies SVT has regarding infographics while producing infographics in a professional environment. In addition, I present the daily routine at SVT and the tools used during the work process. Furthermore, the paper contains a reflection of my work effort during the internship as well as thoughts on how I adjusted to the guidelines in question. Finally, the essay treats some examples of infographics which I produced during my time at SVT..

Background: Parents that loose a child in connection to labour are in great need of support.Health care provider treatment and support is of great importance to how the parents will experience something that is doomed from the beginning to be one of the most tragic events the parents will ever experience. For care givers to live up to this it is incredibly important that there are worked out guidelines to follow at these situations.Aim: To chart and describe Swedish maternity wards care program with reference to ?IUFD?.Method: All clinics in Sweden have been questioned regarding care program for handling of ?IUFD?. Care programs has been gathered, charted and described.Results: 87% (29 of 33) off the maternity wards has a plan for treatment and guidelines for ?IUFD?.

The possibility and the right to be able to communicate with municipalities or other state companies and politicians are natural for the Swedish citizens. However, they may be unaware that this communication process is called citizen dialogue.Today there are so many ways to communicate; one-way communication is not possible in the same way as before. It is above all social media such as Facebook, which has opened the gates one could only dream of.  Via a medium such as Facebook creates a strong citizen dialogue in which the municipality and citizens communicate openly and ask questions and give response.The purpose of this study is to find out how Karlstad?s municipality uses, and maintains, citizen dialogue on Facebook. What are the guidelines and how do the municipality use these? In this paper a qualitative expert interview and a qualitative content analysis has been used to answer the purpose of the essay.

The aim of this thesis is to study a number of standards and theories, from the two research areas human-computer interaction and psychology, about how a graphical user interface (GUI) should be composed in order to facilitate interaction between humans and computers. Special emphasis is put on how the GUI should take into consideration the strengths and limitations of human cognition and perception. A study of three web catalogues shows how these theories appear when concretised. The following questions are answered in this thesis:What guidelines and styleguides can be found that specify the design of a user-friendly GUI?How do a few library catalogues on the web match a selection of these design principles?The guidelines are extracted from literature concerning human-computer interaction, psychology, automated library systems and web design.

I have in this thesis studied how guidelines for organizing information in a custom- made user interface could be made. Teletal is service with a special designed user interface were information is stored. The purpose of this study is to encourage a consistent organization, and management of information in a user interface. The methods used in this study are as follows ? qualitative interviews and two card-sorting tests, of which one was closed and the other open.

Being able to study at the Municipal Adult Education, Komvux, is a privilege available to adults in Sweden of age 20 and above. Although almost 200 000 people attended Komvux 2011 in Sweden, a fifth of the participants discontinued their studies before completing their course(s). This becomes costly for the society, but it is also diminishes the future chances of a career and college studies. In our thesis we have done a quantitative investigation trying to determine what the reasons for dropping out could be. A request to participate in our survey were sent out to all 64 people who dropped out one or more courses during the fall semester 2012 at a Municipal Adult Education in southern Norrland.

Large volumes of excavated soil and rock are generated in building- and construction projects. These materials need to be transported longer and longer distances due to the densifications of cities. The transportation affects the environment in terms of noise and emissions, but also makes high demands on road infrastructure. To reduce the transport distances an increased responsibility for the excavated rock generated needs to be taken. Responsibility can be increased through an introduction of means of control.

This paper is a thorough review of my internship, during which I designed infographics at Grafiskt Center, SVT, Stockholm. The purpose has been to find out what guidelines and policies SVT has regarding infographics while producing infographics in a professional environment. In addition, I present the daily routine at SVT and the tools used during the work process. Furthermore, the paper contains a reflection of my work effort during the internship as well as thoughts on how I adjusted to the guidelines in question. Finally, the essay treats some examples of infographics which I produced during my time at SVT..

This paper examines the non-profit organization Friskis&Svettis in order to gain insight into whether governmentality is used and if it is being used in what way. Furthermore we analyzed the requirements and consequences that that may have developed out of this governance structure. To get answers to the questions asked in this paper, a qualitative approach has been taken by the use of interviews with officials at Friskis&Svettis Uppsala. The conclusions drawn from the survey is that there are factors that indicate that governmentality is used within the organization by way of the use of guidelines which can be seen as a technique to control individuals and point them in the desired direction, and the follow-ups that can verify that the guidelines are being followed by the officials. The guidelines and the follow-up have also been an organizational requirement.

In this composition we will treat issues about intercultural approach and managing diversity in Swedish municipal/public school. This survey includes several theories and conceptions as ethnicity, culture, multiplicity/managing diversity and intercultural approach/multiculturalism.We studied two different schools and their awareness concerning intercultural approach and managing diversity . The study is concentrating on two schools in two different communities. One of the schools had a greater ethnic multiplicity than the other school, and therefore, we thought, it seemed easier for them to accept an intercultural approach and managing diversity. But that was not the whole truth.