Ett företagsekonomiskt begrepp som har växt fram under de senaste åren är franchising, inom franchising finns två parter franchisegivare och franchisegivare. Franchisekonceptet innebär att flera företag bedriver verksamhet under samma varumärke. De finns ett ömsesidigt beroende mellan dessa parter, franchisegivare är beroende av franchisetagares framgång för att själv bli framgångsrik, och franchisetagare är beroende av franchisegivare kunskap och vägledning i hur konceptet bäst ska drivas. I fallet franchising är därför varumärkesuppfattningen mellan de olika parterna en avgörande del för att skapa och förmedla en enhetlig bild av varumärket. Om en franchisegivare genom marknadsföring förmedlar en bild av varumärket medan franchisegivaren i sin verksamhet en annan bild kan varumärket försvagas och förlora sin trovärdighet.

Det övergripande syftet med denna uppsats är att analysera hur McDonald's som aktör förhåller sig till den aktuella debatten om riskerna med snabbmat. Hur försöker McDonald's upprätthålla förtroendet från oss konsumenter inom ramen för den aktuella debatten? Vilka nya åtaganden har McDonald's genomfört den senaste tiden vad det gäller sortiment och marknadsföring? Hur speglar snabbmatskulturen den västerländska människans vardag idag och hur relaterar till och använder sig McDonald's själv av denna tillvaro?.

In Sweden, the eutrophication of lakes, water courses and the coastal areas is considered the major threat to aquatic ecosystems and therefore actions taken to reduce the nutrient load to aquatic system including the Baltic Sea has high priority. There are many different sources of phosphorous and nitrogen and domestic wastewater is one contributing factor to the high load. Especially waste water from households that is not connected to municipal sewage treatment or a local small scale plant with appropriate nutrient removal efficiency is considered a problem. These types of households are quite common in rural areas in Sweden and in areas where summer houses has been converted to permanent living. Swedish legislation now permit the municipalities to decide in which areas within the municipality higher demands of the local small scale treatment facility should be met by the households (i.e.

The private sewage systems in Sweden releases around 600 tons of phosphorus per year, compared to about 350 tons from municipal sewage treatment plants, and they account for approximately 21% of the total anthropogenic discharge of phosphorus into Swedish waters. About 40% of Sweden's nearly 1 million private sewage systems are inferior with respect to emissions to surface and groundwater. The technology of small sewage plants is under development and knowledge of treatment effects for different solutions is poorly consolidated. Municipal authorities lack resources to keep up with the technologic development and assess the reliability of the treatment performances that suppliers report for their products. The thesis aims to conduct a market review and evaluation of wholly or partially prefabricated small sewage plants, to make it easier for municipalities and property owners to assess different technical solutions. The goal is a compilation of the products on the market, evaluated on the basis of the reliability of specified degrees of reduction.Information on sampling procedures and test results were collected through a questionnaire to all active suppliers and the responses were then used to classify the products.

Detta arbete undersöker och presenterar en lösning för beräkning av nedslagsposition hos fallande objekt givet okompletta mätdata från ett antal olika mätsystem. Arbetet är utfört åt Swedish Space Corporation (SSC) på Robotförsöksplats Norrland (RFN) där man ofta har behov av att återfinna provobjekt efter nedslag i terrängen. Lösningen på problemet har varit att årligen avsätta en stor grupp människor till att gå skallgång genom stora arealer skog. Den föreslagna lösningen som utgör detta examensarbete är ett program som ger en förutspådd nedslagskoordinat tillsammans med kvalitetsmått på mätningarna. Därmed ges betydligt bättre förutsättningar för ett snabbt upphittande..

The Swedish government has made the decision to transform the talking book system from an analogue system to a digital system called DAISY by the end of 2004. The purpose of this Masters thesis is to examine how public libraries are affected by this system change. This is carried out by studying the current situation in public libraries concerning the transition to DAISY. This qualitative oriented study is primarily based on interviews with four librarians and three library managers at six public libraries. Management by objectives is here seen as a suitably theoretical framework since public municipal libraries are partly regulated by the governments goals and laws.

This essay in historical archaeology deals with cultural-historical values of buildings and inthis case the old train- and ferrystation in Helsingborg. The building has from the day of itsopening in 1898 been exposed to threats of demolition since its original purpose was as atemporary building with intension of being replaced within a couple of years. After havingseen two World Wars, eventhough Sweden never participated, and the ferrytraffic with its upsand downs the station was an important part of Helsingborg. All the ferrytraffic over the straitto Denmark was handeled by the old train- and ferrystation untill 1955, when a competativeferrycompany was built close to the old station. After a hundred years of service the oldstation was closed down when a new station was built i Helsingborg in 1991 with theintension of gathering all travelers in one building.

Syftet med studien var att undersöka kommunsjuksköterskan omvårdnadsdokumentation om bensår i hemsjukvård. Som metod valdes journalgranskning. Resultatet visade att omvårdnadsdokumentationen brister på många sätt..

Purpose/aim: My purpose is to illustrate the significance of the language in communication with immigrants having a different native language, who suffers from dementia. The three main questions have been:How important is the native language in the communication with immigrant who suffers from dementia?What consequences can happen for the immigrant who does not understand Swedish? How can we use the salutogenesis point of view to create satisfactory care for immigrants who has difficulties to make them self understood in the Swedish language? Material/method: I made qualitative interviews with staff working in nursing homes with dementia care. I also searched scientific articles and other findings in this area of science. Main results: The best care for immigrants with dementia is nursing homes where the staff speaks the immigrant?s native language.

The aim of this thesis is to investigate the points of view of three groups of actors about their local learning center and its collaboration with the library. By interviewing groups of actors from the municipal sector, the library staff and students, I aim to investigate their associations of the learning centre, what kind of services it should offer, and how they understand the role of the library staff in specific collaboration between the public library and the adult education administration. The study design is based on Gunnar Grepperud?s and Terje Thomsen?s three missions for a local learning centre; the mission of a broker, a meeting place and a motivator. I also use Carol Kuhlthau?s levels of mediation as an approach to investigate how the actors want the library staff to work in relation to the centre.

Allt större och större andel företag väljer att presentera och förmedla varor och tjänster via e-handel. En viktig aspekt vid e-handel är att kunden känner förtroende för e-handelsapplikationen och företaget. Denna rapport redogör för vilken inverkan multimediala inslag har för förtroendet av en e-handelsapplikation, vid initialt användande. En undersökning har genomförts med hjälp av en kooperativ utvärdering av fyra e-handelsapplikationer vilka innehåller olika typer av multimediala inslag har.Resultatet av undersökningen visar att multimediala inslag inverkar positivt på förtroendet för e-handelsapplikationer. Däremot finns indikationer på att för hög grad av multimedialt inslag inverkar negativt på förtroendet för e-handelsapplikationer..

LRF Konsult is a big consulting-firm with offices located all over Sweden. The corporation offers a wide range of services and a lot of the customers are small businesses active within the green sector. An analysis of the corporation made in 2006 showed that one of LRF Konsults weaknesses is that many customers are unaware of the wide range of services that LRF Konsult offers. The internal communication is believed to play a big role in marketing these services. Therefor, the objective of this thesis has been to investigate why the transfer of customers between accounting consultants and business advisors is not greater and how this can be improved.

The national spatial planning guidelines and the subsequent legal regulation in the Natural Resources Act and the Environmental Code has been a part of the Swedish planning system for almost 40 years. In the recent years, critics have claimed that the regulations are outdated and does not work the way it was intended. This paper examines closer why it is perceived that the regulations does not work, with a focus on how the national interests are managed in the municipal planning. Why is the national interests not applied in the municipal planning as intended? Is the error in the system or in the implementation of it? The aim of this essay is to study the gap between theory and practice by studying how the land management provisions in the Environmental Code is applied in five selected municipalities.

This thesis was built on a practical work for LM Ericsson Data AB and deals with how toexamine an information need for a limited department within the corporation using aqualitative interview method.The thesis deals with how to search for requested information on the Internet and the WorldWide Web (WWW). It contains a model and a method for evaluation of search engines onthe World Wide Web, and 16 search engines which primarily indexes the World Wide Webare being evaluated..

Syftet med studien är att belysa och jämföra hur två jämnstora kommuner i Sverige har implementerat lagen om det kommunala uppföljningsansvaret för ungdomar mellan 16 och 20 år som inte studerar på ett nationellt eller specialutformat program. Vi har använt oss av en kvalitativ metod där vi har intervjuat fem personer i tre olika funktioner för att få olika perspektiv på det vi studerade. Vi fann att det praktiska arbetet skiljer sig åt mellan de båda kommunerna trots att målet är detsamma: att hitta och kartlägga alla ungdomar som befinner sig utanför gymnasieskolan och sedan erbjuda hjälp baserat på individuella intressen, behov och förutsättningar. Kommunerna har liknande verktyg för att hitta och motivera ungdomarna som t.ex. samma registreringssystem, centralt placerade utanför skolan, liknande kontaktsätt och trycker lika starkt på frivilligheten som en viktig faktor.