The purpose of this project was to invite a changed perception of active sitting, to introduce a more active way of sitting in office environments and destigmatize an active sitting posture such as straddling by giving active sitting products conscious aesthetics based on environment and positive associations. The goal with this project was an active sitting product for office environments with aesthetics considered encouraging to movement in a relaxed way, regardless of age and gender, and connect to materials and aesthetics related to activity, experience and recreation. Horseback riding, retro style surfing and skateboarding was an entry of investigation. The project was based on existing active sitting products, their function and production techniques. It was not a part of the project to investigate new models of sitting.

Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

This work is a study of how the principal's educational leadership designs in two different forms of organization. I have chosen to do a comparative study between how two headmasters identify educational leadership, and to what level they feel they can act as educational leaders in their school. The comparison is made between two educational organizations, and two principals? image, one in Sweden and one in New Zealand. I have chosen interview as method and I have only two respondents on the grounds that is the person's unique perception I want to bring into focus.

 Mitt examensarbete handlar om barns olika uppfattningar och tolkningar när de får lyssna till högläsning. Efter barnen hade lyssnat på texten så fick de rita sina egna bilder utefter vad de själva hade reflekterat över utifrån berättelsen. Jag använde mig sedan av barnens bilder som underlag till intervjuer för att få fram deras känslor och åsikter om texten. Texten var en känslosam skönlitterär berättelse för barn. Handlingen kretsar kring när en fågel blir begravd efter den dött när den flög in i ett fönster.

Denna uppsats presenterar en historisk exposé kring den visuella och tekniska utvecklingen av stridsvagnsanimationer. Detta med fokus på perception och kognition utifrån definitionerna abstraktion, realism och hyperrealism. Uppsatsen ämnar förklara i bild, text och rörlig media hur utvecklingen sett ut och hur långt den har nått. För att åstadkomma detta har en analysmatris tagits fram, ur vilken valda beståndsdelar i spelen Battlezone, Battle Tank och Battlefield 1942 dissekeras. För att ytterligare påvisa kontrasten i utvecklingskurvan, har jag haft Craft Animations och deras verktyg till min hjälp.

The smartphone market is growing rapidly, between Google Play and App Store more than 25 billion apps have been downloaded since 2008. Today many companies develop their own smartphone applications (apps) for their customers. We believe that many apps are developed without much consideration about the actual value it brings to the customer, and through them, value for the company. Instead they create applications with hope of keeping the company modern. Developing and implementing apps in a business is neither easy nor free and must therefore add value to the business in some way.

Growing old should be the golden years of your life, being able to do whatever you want to do. Instead these years are often combined with both physical and psychological illness. Neither the body or mind are what they once were. It has been shown through empirical studies that many elderly people don?t have any social support at all.

Growing old should be the golden years of your life, being able to do whatever you want to do. Instead these years are often combined with both physical and psychological illness. Neither the body or mind are what they once were. It has been shown through empirical studies that many elderly people don?t have any social support at all.

This study´s focus was a group of participants of a social movement called The Zeitgeist Movement. The purpose of this study was to understand and convey what causes participants of this movement to engage despite that the prevailing culture teaches them otherwise.With qualitative methodology of participatory observation and semi-structured interviews with ten participants, our objective has been to answer the following questions: What are the driving forces that make these people act, which approach do they have to ?reality? and how do they relate to it, and what are the potential consequences with this approach?The study has shown that their critical and questioning attitude towards their perception of reality and their social constructivist view of it lead to conflicts between them and their fellowmen. The data was then analyzed with Alfred Schütz phenomenological theories in synthesis with Zygmunt Baumans critical societal analysis and theories.The study's focus was on the Gothenburg chapter of the Swedish Zeitgeist Movement. We did not make any comparisons with other national or international chapters of the movement..

Postnatal depression (PND) is a condition which affects about 8-15% of recent parents. The cause of PND is unknown but several underlying factors have been purposed through different studies. This descriptive literature review aims to illuminate the parent?s situation when the mother is affected with PND. In search of literature, the databases Medline (via PubMed), Academic Search Elite, Cinahl, PsycINFO, PsycARTICLES and SweMed+ were used.

The purpose of this paper was to look at the perception of self-determination for adults with intellectual disabilities from their perspective. We wanted to examine the experience of the space available for self-determination in some key areas of life, and how their own thoughts and ideas have been addressed by others. Through interviews with six people with intellectual disabilities, we have found that a single definition of self-determination is elusive. The key seems to be that you get the opportunity to do what you want, to have your voice heard and to receive and take responsibility. The space for self-determination is perceived by respondents as both large and small.

Previous research does not show a clear picture of the perception of personalized advertising as studies give different results - there are both positive and negative aspects. The purpose of this study is to improve the knowledge and understanding of the impact of personalized advertising in the new Internet era. The aim is to answer whether personalized advertising has more positive than negative effects on Facebook or if marketers today should rethink regarding this issue. An experiment with three advertisements was defined where one ad was with no personal targeted content and the other two included personally targeted content. These ads were analysed with the theories word of mouth, information overload and psychological ownership to see if interesting results could be found regarding ad attitude, click intention and purchase intention as well as to investigate if the attitude to Facebook could have an impact on the results.

Although Sweden is considered to be in the lead concerning an open-minded perception of the lesbian, gay, bisexual, and transgender (LGBT) population, very little attention has been given to the elderly within this target group. The elder LGBT population?s got special needs that haven?t been made sufficiently visible, neither as a research field, from social institutions nor from the LGBT movement itself. This study has described the target group's specific needs, based on the results of a focus group consisting of older LGBT people. Their experiences and stories have given an idea of what adjustments must be made to satisfy their specific needs.

A large part of research about libraries and library buildings in Sweden has been focused on how the building looks not how it functions with the library. The aim with this master?s thesis is to study how a library building is functioning and how its users are experiencing it. This is studied in three libraries, Kungliga tekniska högskolans bibliotek, Sambiblioteket in Härnösand and Vitterhetsakademiens bibliotek. With the questions of how they were planed, what did the libraries want from the new building and which of these demands were realized.

This thesis analyses how romanies look upon schooling and how they reflect upon the possibility of getting an education. Many inquiries relating to romanies have been published in Sweden but very few are based on fieldwork among romanies. The aim of this thesis is therefore to through fieldwork focus on how romanies themselves look upon their educational situation.The main questions for this study are: How is the image of romanies as a problem constructed in school? How are romanies separated from other students? How is the interplay between romanies and school representatives formed? How do romanies look upon the possibility of getting an education and does their perception differ from the usual official apprehension?An important conclusion concerns how social workers and teachers continuously categorize romanies as different. The group is constantly differentiated from other ethnic groups and is often the target of integration projects.