Title: ?Du kommer väl ihåg hur det var att gå i skolan?? ? En visuell retorikanalys av fem av Friends antimobbningsfilmerNumber of pages: 75Authors: Radhika Bhasin and Christoffer OrreTutor: Marinette Fogde and Gudrun WeinerCourse: Communication, Advanced CoursePeriod: Spring 2007University: Division of Media and Communication, Department of Humanistic Science, Örebro UniversityPurpose/Aim: The purpose with this essay is to examine in what ways the Swedish organisation Friends advertising films against bullying rhetorically and visual rhetorically intend to convince their audience of their message.Material/Method: We have been studying five of Friends advertising films against bullying. The five films were chosen because they all originated from the same campaign against bullying amongst schoolchildren. The methods used were partly rhetoric analysis and partly visual rhetoric analysis.Main results: The conclusion we can draw from this study is that Friends anti-bullying films uses several rhetoric methods, both classic and visual, to convince their audience. Occurrence of pathos (emotions) arguments as convincing method was most commonly used, followed by ethos (sender trust) and only a few logos (fact) arguments.

AbstractTitle: Dragshow on the seven seasNumber of pages: 51 (56 including enclosures)Author: Therése PlastrougiTutor: Ylva EkströmCourse: Media and Communication Studies CPeriod: Fall 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: My main purpose with this paper is 1) to study how film as a media can subvert traditional gender constructions and 2) study the character of Elizabeth Swann in the trilogy Pirates of the Caribbean through four dimensions; Gender performance, Class, Desire and Power.Material/Method: My main material is the trilogy Pirates of the Caribbean. I have studied Elizabeth?s character based on semiotic and narratological methods.Main results: Film as a media possesses the full potential to change traditional gender roles, but the full subversion is denied due to the heterosexual matrix. Elizabeth?s character almost completes her subversive journey throughout the trilogy, but since she too is a victim of the heterosexual matrix, a full subversion is not possible.Key words: gender performance, class, desire, power, sex/gender, subversion, narratologic, semiotic, queer, feminism, pirates of the caribbean, intersectionality, parody.

Title: Share anything Swedish ? a study of CommunityOfSweden.com (Share anything Swedish ? en studie av CommunityOfSweden.com).Number of pages: 57 (64 including attachments).Author: Daniela Brandel.Tutor: Else Nygren.Course: Media and Communication Studies C.Period: Fall 2008.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purposes/Aims: To learn what happens when the public-private tourism organisation VisitSweden starts an online community, where anyone is free to post stories and photos about a Swedish experience, and to understand how a participatory culture can help an organisation develop relevant material and thereby reach a wider audience.Material/Method: The study is an analysis of VisitSweden's community CommunityOfSweden, its structures as well as VisitSweden's use of the information posted by the readers on the community. Hence the material consists mainly of content from the community www.communityofsweden.com and the webpage www.visitsweden.com. In addition, the study is also based on an interview with VisitSwedens communitydriver Tommy Sollén.Main results: Members of CommunityOfSweden help VisitSweden to promote Sweden. This is possible because the community posting format and the participatory culture within the community are well designed and planned by VisitSweden, even though the organisation was not completely sure about the outcome.

The division of Electricity at Uppsala University is developing a wave energy converter(WEC) consisting of a linear generator connected to a bouy at the water surfacethrough a wire cable called the connection line.During extreme conditions, the wave power plant will experience forces up to 500kN, which lead to unnecessary wear and will ultimately cause the failure of theconverter. To prevent this there is a need for a damper.The wave energy converter works at a maximum efficiency when the translator?sare centered with respect to the stator. Due to tidal movements the position of thetranslator can deviate. There for a mechanical divice that will compensate for this isneeded.This report describes the further development of an earlier project where a tidalwave compensator for a wave energy converter of Seabased AB was developed.

The underlying purpose of this study is to see whether a library focused solely on providing literature in other languages than Swedish serves as a unifying, integrating force, or as an agent for division and exclusion. The study focuses on the International Library in Stockholm. The authors have created a profile of the visitors of the selected library, concerning their characteristics, their library habits and their perceptions of the International library. This profile has then been compared with the staff?s perception of the visitors as a group.

AbstractTitle: Cancer in media from a gender perspectiveNumber of pages: 33 (49 including enclosures)Author: Emma KreüTutor: Amelie HössjerCourse: Media- and Communication science DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this thesis is to investigate if there are differences between the picture given in media of women with cancer and of men with cancer. The result is aimed to give a deeper picture of how gender is represented in media.Material/Method: The method used in this thesis is discourse analysis, applied on twenty articles which contained personal interviews with women and men who have or have had breast or prostate cancer. Ten of the articles contain interviews with women and ten interviews with men. The articles were selected from criteria based on where and when they were published. They were picked from the two largest papers in Sweden, Dagens Nyheter (DN) and Aftonbladet (AF), ten from each paper, of which five were interviews with women and five with men.

AbstractTitle: Brand exposure in television. A comparison between SVT and TV4 2003 and 2006.Number of pages: 57 including appendixAuthor: Axel VictorinPeriod: Spring 2008Course: Media and Communication studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The aim of this study is to evaluate the prevalance of brand exposure in Swedish public service television, SVT and TV4. The Swedish public service TV broadcasting company, Sveriges Television (SVT) advertises itself as purveyor of free television, without commercial or political interference. A B-level essay, written some years ago, showed that the SVT policies were not always observed throughout the entire organisation. The aim of this essay is, by using quantitative research, to study whether SVT is letting commercial interests have their say in the programmes by exposing brand names and logotypes.Material/method: The study is performed through examining 40 hours of television from SVT and 40 hours from TV4, as reference.

AbstractAuthor: Sofie JakobssonCourse: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPeriod: Spring 2012Key words: Job ads, Professional Communicator, Public Relations Officer, Trait Theory, Five Factor Theory, Big Five, personal traits, work tasks.Title: The Independent Specialist. A study of requested personal types in Professional Communicators.Number of pages: 35Purpose/ Aim: The study aims to evaluate what kind of personality type that would make a good fit for a Professional Communicator. The study examines personal traits and work tasks that are presented in job ads for Professional Communicators in Sweden today. From this material the author wants to calculate what kind of personal type that characterize the profession with the help of the Big Five theory.Material/ Method: Quantitative research method based on job ads.Main results: The study shows that personal traits that employers look for in Professional Communicators today are mainly traits from the Conscientiousness group with characteristics such as independent, structured and planning. The second biggest personality group is Extraversion where personal traits like driving, outgoing and social were put.

Over the years, what people have considered as the center of Stockholm City has gone from the medieval Stortorget in Old Town to the contemporary Sergels Torg. But more recently it has become unclear how the area really works. It is difficult to say where the actual central part of Stockholm lies, because while the Central Station is where the majority of people arrive into town, it is not necessarily close to Sergelstorg (considered the center of town) or other attractive commercial areas. There's also another issue with where the center of Stockholm is located. The railways and roads running along Klarabergs Viaduct acts as a divide between the areas of Kungsholmen and Norrmalm; these rails, roads and water separate the two areas from each other. In response to this problem of area division, a plan is being made to construct a new district near the center to mend the gap between the districts. The idea is that the center of Stockholm city will become more lively and attractive. The plan includes building new housing, commercial areas and a larger terrace called Mälarterrassen. In addition, improved mobility within the area is being planned by having better public transportation lines like City banan and tram named Spårväg City construction, as well as more pedestrian areas shall make the area become a district to thrive in.How the area will actually operate in the future is still unclear and many questions still exist about how the area will be able to compete and, above all, integrate with the other districts. The parts considered to be most important for the area is the scale of residential property and an attractive area that keeps people in the area and to encourages them to pass through the area. Perhaps the best solution would be to have something special planned in this area that can attract people in the community ? a city park, for example?.

West Pokot County is located in North Western part of Kenya where the previous lifestyle was nomadic pastoralism. However, in recent years the semi-arid county has been under dramatic developments and a sedentary agro-pastoral lifestyle is now growing. This is a major change in production systems and there is a big knowledge gap especially for the livestock based agro-pastoral systems. The main objective of this study was to investigate the current situation of animal husbandry in West Pokot. Twenty farmers were interviewed in Chepareria Division, using semi-structured interviews to investigate if the use of enclosures have had any effect on animal husbandry in West Pokot and if so, how have this method affected the animal husbandry? The results of the study indicated that there is a difference in animal husbandry between farms using enclosures and farms not using enclosures.

This study investigates the planning process of a university library building. The study s major concern is the cooperation of the main participants in this process: librarians, architects and representatives of university colleges and universities. First the authors present the readers with an overview of the litterature concerning this subject. Then follows a presentation of the three case studies. The authors have interviewed representatives of the three different occupational groups at three different library-building projects: Malmö University, Halmstad University College and the department of social- and behavioural studies at Lund University.

Integration is a concept that is very topical in today's multicultural-cultural society. Integration means that everyone should have the same rights, opportunities and obligations to society, regardless of extraction. What counteract integration is segregation, which implies a distinction between different groups and where there exist an inequality between them. Segregation is widespread in Sweden today and the exclusion that it creates needs to be broken. The aim of this paper is to examine if it is possible to promote integra-tion through physical planning.

Abstract (magisteruppsats, 61-80p)This paper is concerned with the national sentiments in the Federal State of Germany,regarding the east- and west-German cleavages, since the unification of the country in 1990.The point of departure is the nationalistic theory crafted together by the scholar AnthonyDavid Smith, which implies an ethno-symbolistic perspective on the dynamics of nations.The main question in the paper is to which extent you can consider the East- and WestGermans to be a unity, considering the past and the forty-year-division. For this reason theauthor basically uses two different sources: scientific books and the German journal DerSpiegel.Founded on Smith's theory, the study contains a broad explanation for national identities incontemporary states, which ranges from pre-modern times, when the ethnic communities werecreated, to the national world of today.The discontinuity of the German case, represented by the separation 1949-90 of the Germannation into two entirely different societies, makes it possible to draw conclusions about whichfactor that has the pivotal impact on national identities.The result turns out to be that the national historical core-values and symbols of the currentGerman state and nation are more profound than the splitting national sentiments. Thus theGerman nation is likely to recover from its Cold War break-up.Keywords: German unification, A. D. Smith, Nation and nationalism, National identity, DerSpiegel.

Bakgrund: Cirka 25 procent av Sveriges bostäder utgörs av bostadsrätter.  Förvaltningen sker av bostadsrättsföreningarnas styrelser som i många fall består av lekmän. Styrelserna förvaltar stora belopp. Medlemmarna ska ta ställning till hur förvaltningen har skötts samt fastställa årsredovisningens resultat- och balansräkning och fastställa styrelsen förslag till resultatdisposition. Utgångspunkten för studien är att medlemmar upplevs ha låg förståelse av årsredovisningen. Syfte: Syftet är attbeskriva och förklara hur medlemmarna förstår innehållet i årsredovisningen och med utgångspunkt i resultaten diskutera hur man skulle kunna göra så att fler förstår årsredovisningen bättre. Metod: Arbetet består av en kvantitativ studie i form av en enkät till alla medlemmar i två bostadsrättsföreningar, kompletterad med en kvalitativ studie i form av intervjuer med sakkunniga. Resultat, slutsatser: Studiens resultat visar:-         att förståelsen för årsredovisningen är låg samt vilka begrepp i årsredovisningen                  som är svårare att förstå.-         att förvaltningsberättelsen, följd av resultaträkning och noterna är lättare att för-                 stå och att balansräkningen är svårast att förstå.-         att förståelsen ökar med engagemang samt ju längre tid medlemmen bott i för-                    eningen men även med deltagande i kursverksamhet för bostadsrättskunskap.-         att kön eller utbildningsnivå inte påverkar förståelsen.Med utgångspunkt i studiens resultat ges förslag på hur årsredovisningen kan bli en bättre informationsbärare på kort och lång sikt..

Bakgrund: För att en organisation ska kunna existera behövs ledarskap, arbetsfördelning, formell och informell kommunikation mellan ansvarsenheter. En ansvarsenhet är en del av ett företag som styrs av en chef och förekommer för att uppnå ett eller flera strategiska mål. Ansvarsenheter kontrolleras och styrs av ansvarsredovisning.Problemformulering: Ansvarsredovisning är ett verktyg som tillämpas för att styra enheter inom större organisationer. Organisationer har problem med att tillämpa ansvarsredovisningens egenskaper på korrekt sätt. Syftet med studien är att undersöka egenskaper i ansvarsredovisning som kan identifieras med Byggföretaget AB.