Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish TV-viewers has towards product placement. Kim Schröders Multidimensional model of mass media reception were used, which is a developed model from Stuart Hall?s ?encoding/decoding? one-dimensional model.

In the post Cold-War era, world politics was transforming itself through its emerging complex issues such as terrorism and influential and interdependent actors such as the European Union. In this new era, the European Union was developing its Common Foreign and Security Policy pillar both to present a coherent and unified EU policy and to prove its political potent in order to become an influential actor on world politics. On the other side, security environment was also transforming its content through emerging actors and issues. As one of the most prominent actors of the world politics, the EU was influenced by the transformation of security environment, whose economic ?soft power? proved necessary but insufficient for being a global power in this emerging security environment.

Summary:The Clinical Training Center at the Swedish University of Agricultural Sciences in Uppsala uses new methods for educating and training veterinary students. Among these methods are computer programs. The aim of this study was to create an interactive application based on data from horses CT-scanned at the Center for Medical Image and Visualization at Linköping University Hospital. The purpose of this application is for veterinary students to be able to use Multidimensional visualization to study equine anatomy. The resulting application named "EQUINE VIRTUAL ANATOMY - Flash in the Tunnel" consists of data from six heads, one left foreleg and a wooden dalahorse.

Bakgrund: Dagens snabbföränderliga värld och höga konkurrenstryck ställer krav på innovativa investeringar för en verksamhets fortskridning. Nytt paradigm inom IT-branschen är molntjänst, där utbjudande leverantör bör ta hänsyn till vissa faktorer för att erhålla ett gynnsamt utfall. Vanligt förekommande inom IT-branschen är att nyttja Business Case i beslutssituationer där olika faktorer noga övervägs innan investeringsbeslut fattas.Syfte: Studiens syfte är att med hjälp av Business Case identifiera och belysa avgörande faktorer och riskkällor vid investeringsbeslut. De identifierade riskkällorna ska också undersökas i syfte att söka minimera dem. Med hjälp av teoretisk och empiriskt underlag ämnar studien sammanställa ett Business Case för säkrare investeringsbeslut vid multidimensionella IT-investeringar.Metodik: Detta är en fallstudie utifrån en kvalitativ forskningsmetod.

Syfte: Syftet med studien var att undersöka det förväntade resultatet (outcome expectations) vad gäller fysiska, själv-värderande och sociala förväntningar av regelbunden träning hos äldre fysiskt aktiva respektive fysiskt inaktiva och även jämföra de båda grupperna och se om skillnad förelåg. Metod: 32 stycken deltagare inkluderades i studien genom bekvämlighetsurval för att representera populationen äldre (>65 år) friska individer. Deltagarna fick fylla i en enkät gällande motionsvanor senaste 12 månaderna och delades sedan in i grupperna regelbundet fysiskt aktiva respektive inaktiva beroende på vad de svarat i enkäten. Deltagarnas förväntningar på resultatet av regelbunden fysisk aktivitet mättes sedan med en enkät kallad Multidimensional Outcome Expectations for Exercise Scale (MOEES) som undersöker fysiska, själv-värderande och sociala förväntningar.Resultat: De regelbundet fysiskt aktiva hade högre resultatförväntningar på regelbunden fysisk aktivitet gällande fysiska förväntningar. Ingen signifikant skillnad mellan grupperna kunde ses gällande själv-värderande och sociala förväntningar.Konklusion: Äldre som regelbundet är fysiskt aktiva har högre fysiska förväntningar på fysisk aktivitet än äldre inaktiva.

SammanfattningSyfte och frågeställningarSyftet med studien var att undersöka perfektionism och prestationsångest relaterat till varandra samt till ålder och erfarenhet hos kvinnliga elitfotbollsspelare.Hur samvarierar ålder och antal år på elitnivå med typen av perfektionism och graden av prestationsångest?Hur vanligt förekommande är adaptiv och maladaptiv perfektionism samt prestationsångest hos kvinnliga elitfotbollsspelare?Samvarierar typen av perfektionism med graden av prestationsångest?MetodI studien medverkade 93 spelare från tre lag i Damallsvenskan, ett lag i Elitettan och åtta lag i Naisten Liiga.  En webbaserad enkät som innefattar egenkonstruerade bakgrundsfrågor samt två mätinstrument: Sports Multidimensional Perfectionism Scale-2 och Sports Competition Anxiety Test användes. Data analyserades med hjälp av Chi²-test samt Spearmans korrelationstest.ResultatÅlder och antal år på elitnivå visade inga signifikanta samband med perfektionism eller med prestationsångest. Det visade sig att 18 % av spelarna inte kunde definieras som perfektionister och att 82 % av spelarna kunde definieras som perfektionister. Av de spelare som kunde definieras som perfektionister, hade 81 % adaptiv perfektionism.

The purpose of this study was to find out how SISU reason about cohesion with respect to its own operations, as sports consultants.There is no previous research on how sports consultants using cohesion as a pedagogical tool. However, there is research on cohesion linked to sport. Earlier research sees cohesion as a Multidimensional phenomenon. This means that multiple factors determine the experience of cohesion. Such factors include how how-knit the team or group are, individual and joint objectives and that the individuals share common experiences.

The aim of this study is to examine the media coverage of gender-neutral marriage from an intersectional perspective ? with particular regard to gender, sexual orientation and religion. By focusing on the spokespeople who appears in the articles we have made an attempt to answer questions regarding who was heard in the debate on gender-neutral marriage and how the homosexual couples are portrayed in relation to the above criteria.The collected material consists of 89 articles, published in 2009, in Swedish newspapers which have been analysed by using quantitative content analysis. Ten articles have also been selected for a critical discourse analysis based on Norman Fairclough?s approach.

The writing style of a particular author can be divided into many subfeatures, for example use of words, language and syntax. Focusing on the latter, this study aims to show how well syntactic information alone can attribute the correct author to a document. Syntactic information is defined as overlapping syntactic subtrees of height one (1) for all sentences of all included documents. The performance is compared to that of the previously very successful method of comparing stop word frequencies. These are words normally excluded from search engine queries, because they are present in all sorts of texts regardless of topic.

Background:  Heart failure is a Multidimensional phenomenon with high mortality. Heart failure is treated with angiotensin converting enzyme (ACE) - inhibitors or angiotensin receptor blockers (ARBs) that counteract neurohormonal stimuli that occur in heart failure, as well as providing vessel dilatation, which reduces symptoms and the need for hospitalization and increases survival. Despite this, only about 50% of heart failure patients survive 6 years after diagnosis with drug therapy, and as heart failure is increasing globally, due to improved care and treatment and increasing life expectancy of the population, there is a great need for new drugs such as LCZ696 that acts by dual inhibition of the renin - angiotensin - aldosterone system and neprilysin inhibition.Objective: The aim of this literature study was to evaluate the efficacy of current treatment and possible future treatments on mortality and morbidity in heart failure patients.Results: The examined articles show that treatment with ACE inhibitors in patients with symptomatic heart failure reduces the risk of total mortality by 16% over 3.5 years, reduces all-cause mortality or hospitalization due to heart failure with NNT (number needed to treat) = 10.4 over 3.5 years and increases median survival by 9.2 months over 12.1 years in patients with asymptomatic heart failure. Treatments with high-dose ACE inhibitors reduce mortality and hospitalization because of cardiovascular causes and hospitalizations from any cause by NNT = 30 over 3 years. Beta-blockers reduce sudden death and total mortality and cardiac death or non - fatal myocardial infarction with NNT = 38 and NNT = 23, respectively, over 12 months.

The purpose with this study was to examine six caseworkers and two clients? experiences of interaction in the investigative work of social assistance. Moreover, how the interaction between caseworkers and clients are affected by the structure of the social assistance unit. The study also wanted to show how interaction rituals contribute to the change in assessment procedure in the investigative work. The study even aimed to highlight the ways in which social exclusion occurs in investigative work from caseworkers and client?s capital and gender.

Not enough attention has been paid to the correlation between the failure of peacekeeping operations and the actual source of civil wars. This text is an attempt to fill that gap. Hence the question: under which conditions is it possible for peacekeeping operations to replace the responsibility of the state concerning the security aspects of the social contract? The outset of the text, using the theories of Robert Nozick, is a theoretical approach towards the founding of states, described as the merging of entities. The theory serves a purpose since it, in combination with identity, illustrates in what manner the glue of society occurs and the rallying around other kind of loyalties like clans and ethnicities.

Corporations meet complex challenges as they operate on a global market. Global Multidimensional problems are referred to wicked problems and which cannot be solved only managed. In this case, of certified palm oil, palm oil production can be seen as a wicked problem due to deforestation of rainforest, land grabbing and social conflicts. There are also conflicts regarding the value and interest of palm oil. This thesis investigates the Swedish transformation for certified palm oil and how actors in the Swedish food market address this transformation to have certified palm oil in their production. The aim of this thesis is to explain enabling factors to address the governance gap of ethical sourcing in the food industry.

Recent corporate challenges require effective communication in order to secure a company?s reputation. Companies as a result, need to be committed to a series of corporate social and environmental practices along with their financial commitments to their shareholders and investors. In fact, businesses are required to go above their ordinary operations and involve all potential stakeholders that can be affected by their strategies. Companies also need to communicate social, environmental and economic consequences of their activities along with their CSR commitments to their internal and external stakeholders in order to make a better corporate image and improve their market opportunities.

SummaryBackground: Management control is important for all kinds of activities, both in trade and industry and in the public sector since you must economize on scarce resources. There are nevertheless many different views on management control, which have changed with the times. With regard to the public sector in Sweden, the management control systems have changed radically the last half century, especially from the 1980s, due to depressions and increased focus on effectiveness. New approaches have been taken by many municipalities and county councils, both in Sweden and internationally, where the former management control systems have been abandoned in favour of result control, target costing, and activity-based-costing, for example. Another new approach has been the Balanced Scorecard, which was introduced by Kaplan & Norton in a pioneering article in 1992.The Balanced scorecard is a Multidimensional tool, originally intended to be used in trade and industry, but with regard to its nature, it has been adopted even by many non-commercial organizations, especially in Sweden.