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1825 Uppsatser om Multi-brand portfolio - Sida 31 av 122

ESF-projektet ?Kvinnokraft?. En kvalitativ studie om nyckelaktörers uppfattningar om hinder för integration och projekt för somaliska kvinnor

Compared to all existing ethnic groups in Sweden, the integration of Somali women has failed the most within the aspect of employment. This bachelor?s thesis investigates the obstacles in the integration of Somali women by focusing on one case, a project named ?Kvinnokraft?, partly financed by the European Socialfund.By interviewing eight key actors, opinions about obstacles in the project have been identified. A theoretical framework that incorporates integration, project research, multi-level governance and intersectionality contributes to explaining difficulties in integrating Somali women.The empirical findings show that there are individual, social and institutional holdbacks. Stereotypical perceptions were common amongst officials, which contributes to a creation of an inferior position in the structures of the society for Somali women.

Impulsmätning medelst gradvis deflektion av alla sprayer från högtrycks common rail spridare

A method for measuring the total impulse from a multi hole diesel injector, introduced inprevious thesis work, ?Development of a method and a device for measuring the momentumrate of fuel sprays?, by Mikael Lindström, has been further developed and tested. The conceptis to simultaneously deflect all sprays from a multi hole diesel injector by using a bell shapeddeflector. The fuel sprays are deflected straight down from their initial umbrella angle, andthe resulting deflection force is measured in a thin strained section of the load cell. The strainis given by three strain gauges, with quarter-bridge circuitry for each gauge.

Från april till april : En studie om rektorer och deras arbete med individuell lönesättning

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Multi-Channel Network, är framtidens TV här?

Multi-Channel Network (MCN) a?r mediefo?retag som jobbar pa? plattformen Youtube. Deras affa?rside? ga?r ut pa? att para ihop Youtubeprofiler med fo?retag som vill annonsera pa? Youtube. I nula?get finns det tva? MCN fo?retag i Sverige, Splay och United Screens.

Det är osäkert vad det beror på : Multiprojektstyrning i forsknings- och utvecklingsenheter

BACKGROUND: Project based structures has become more and more common in the organizations of today. As the project based structures are given a more central role in the organizations the interdependencies between the projects are getting more attention. These structures need a new type of control to meet the unique challenges that arise. The researchthat has been done has been concentrated around the project form and the projects internal control, the area of multi-project management is therefore relatively unexplored. The few existing studies on the subject focus on projects in the construction industry why research inmore complex fields of business have been requested.PURPOSE: The purpose of this thesis is to explore and analyze how knowledge intense multi-project organizations manage their project activities, and to determine how different organizational characteristics affect the need for management control systems.METHODOLOGY: The empirical data has been collected through interviews with personnel in BT Products R&D, Gambro R&D and AstraZeneca Development.

Tro, Hopp och Tveksamhet : En studie om profil, image och kommunikation för Svenska kyrkan Västerås

What does the Swedish church Västerås stand for today according to the employees and how do they want to profile themselves to the target group? What image and what expectations does the target group have of the Swedish church Västerås? How can the Swedish church Västerås communicate uniform, with the intent to create mutual value with the target group?The purpose of the study is to make recommendations to the Swedish church Västerås for their prospective communication plan by examining their profile and target group's image and expectations of the organization. The study also aims to examine how the Swedish church Västerås can communicate their brand uniform.The study applies a qualitative research with deductive approach. Data were collected through semi-structured interviews with a sample of the employees and focus groups with a sample of the target group.Better match between profile and image means that SkVs employees better understand the organization and can communicate more uniform which leads to a stronger brand identity. If SkV understands what is relevant for their target group, they can reduce the total cost of customer delivered value and thus increase the total value.

Estetiska lärprocesser, deras betydelse för inlärning och social förmåga : Ska Kulturskolan spela en roll i framtidens skola?

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

An assessment of public procurement of timber buildings : a multi-level perspective of change dynamics within the Swedish construction sector

The construction and use of buildings in the EU accounts for half of the EU?s extracted materials and energy consumptions, and a third of greenhouse gas emissions. In the past decade, the construction sector has responded to such concerns by focusing on post production energy efficiency. However, new findings indicate that upstream construction processes influence emissions significantly ? necessitating a shift in focus to include material choices and building processes.

Varumärkeskommunikation : En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS

AbstractTitle: Brand communication ? An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation ? En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)Number of pages: 53 (55 including enclosures)Author: Johan LarssonTutor: Göran SvenssonCourse: Media and Communications Studies CPeriod: Second term / autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective.

Solvenskrav och riskhantering enligt Solvens II : Implementering av de nya riskbaserade solvensreglerna på ett skadeförsäkringsbolag

The insurance industryis challengedby major changesthrough internationalizationand thusgrowingcompetitionwithmore optionsand greater availabilityfor customers.Solvency II, a new regulatoryframework and anew standard forinsurance companies,is therefore implemented in a steptowardsa more competitive Europeaninsurancemarket. Solvency II will result in extensive structural changes for many insurance companies. Newstandards andinternal models must also be implemented by the companies. Solvency IIhasa tightening effect on thesolvency capital requirements forinsurance companies. At the same time it also leads tomajor changesandincreased demandon risk management andinternal control, alongside with demands fordisclosure of informationto the market.

När de blir vi: institutioner, governance och förändring i Öresundskomiteen

In January 2007 the Öresund committy changed its statutes to become a more politically oriented lobby organization. This change can be interpreted as one part of a continuously evolving process where the Öresund region is emancipating itself from the national states in a multi-level European environment. By focusing on this latest development the thesis puts forward the importance of political institutions, as well as politicians and civil servants as actors in them, as crucial factors in the process where the region is gaining political power. The thesis shows how the political cross-border cooperation in the Öresund region is being institutionalized which affects its power relations to other levels in the multi-level system, predominantly the national states. In other words, there is a connection between power and institutionalization.The Öresund committee has by gaining better access to policymaking agendas on the national levels proven that the organizational change has already started to bear fruit.

Men om skiten är fin då -En studie om estetikens inverkan på inkongruensens effekter inom marknadsföring

Established brands often market themselves in the same way as they've always done. There are two main reasons for this, it has worked before and general marketing strategies tells them to do so. However, a fairly new branch of marketing research have found that incongruent marketing may be a better way for an established brand to communicate to their target groups. This thesis is all about incongruency. Previous research in the area of incongruency have never dealt with aesthetics of the incongruent ads.

Produktivitetseffekter av flerträdshantering

The main purpose of this study is to investigate the productivity effects of multiple tree handling in thinnings. Other important elements have been to investigate in which extent multi-tree handling is used in stands with different stem volumes and the impact of collecting partially delimbed fuelwood assortments has on harvesting performance. The study is based on data from thinnings in Sydved and contractors' operating activities. Collection and compilation of operating schedules, number of stems and surveyed volumes from several contractors and a large number of executed orders underlying the results. Multiple tree handling is used to a much greater extent at lower average stem volumes. Prediction models for productivity of the multiple-tree handling harvesters in the study differ from the productivity models for single-tree handling. In the model developed in this study productivity is not as dependent of stem volume as reference models.

Hur elever med ickesvensk etnisk bakgrund tolkar två lektioner i skolan : samt ett uttryck av maktförhållande mellan lärare och elever

This paper examines how pupils with a non-Swedish background, in a secondary school in Stockholm?s suburban, Sweden, interpret and absorb the contents of school-room classes. It also examines whether the interpretations are influenced by a power-relation between teacher and pupils. The pupil?s interpretations, including their values and perceptions as regards to the content, are central to our study.Firstly, classes on world conflicts and corporal punishment for children were observed and these observations were the foundation to this study.

Branding in Trade Unions - case of Unionen

Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. The purpose of this study was to explore and analyze the role of branding in Unionen, the largest white-collar trade union in Sweden, and how branding efforts help in attracting and retaining trade union members. The theoretical foundation of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions.

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