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1825 Uppsatser om Multi-brand portfolio - Sida 11 av 122

ATT VARA ELLER ICKE VARA? - En studie om effekter av kongruensnivå mellan personalklädsel och varumärket

Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

Base stations for communication in obstructed environments

The purpose of this project was to produce signal relay stations that could receive information via 2.4 GHz radio and relay the information to a designated target station. If a relay station was located outside of signal range for the target station it was supposed to utilize other relay stations to transfer the information to the target station, so called multi-hop.The would-be application of the relay stations was orienteering. When an orienteer punches a checkpoint the signal stations would relay information of who punched the control, when it was punched and the checkpoint that was punched to the speaker tower in the goal area.The work resulted in prototypes which fulfilled the statement of purpose and was tested at an orienteering competition with satisfactory results. The performance of the prototypes was tested and found adequate for the would-be application..

Sveriges Florida : Borgholms kommuns interna varumärkesarbete

In the field of municipal services there are a wide range of aspects a small community must consider, especially considering that the circumstances in which a municipality operate continuously are changing. The changes include, for example, migration, individual lifestyles, the political governance and environment. Especially the latter might have a big impact on a town based on tourism such as Borgholm. We particularly have taken an interest for how this might affect the internal branding and internal brand communication of Borgholm municipality.Through our research we have found that Borgholm municipality in no particular extent is working with living the brand or any similar concepts. Also, we have found that the success of the internal branding of the organization in a great extent depend on the individuals of the different branches of the municipality?s work rather than on a coherent communication structure which reaches the whole organization..

Nedskrivning av goodwill

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

"Varumärket är ingenting utan personalen" : Intern kommunikation av varumärket inom hotellsektorn

The purpose of this paper is to examine the correlation between hotels, their brands and the frontline staff within the industry. A competitive, international environment characterizes today´s hotel industry where brands are one of the strongest sources for a successful position amongst competitors. In the brand delivery, the front line staff is of utmost importance since they in many ways incorporate the brand values and the projected identity of the hotel. Hotels can use a variety of ways to communicate the brands identity to the front line staff in order to create the desired brand behavior, some more effective than others. At the same time the Swedish hotel industry, as many other, is characterized by a high percentage of staff turnovers.

En lärarutbildning för en mångsidig värld : En historisk genomgång av den interkulturella lärarutbildningen på Södertörns Högskola

The aim of this essay is to describe the historical development of the intercultural teacher training program at Södertörn University in Stockholm. I have also examined how the intercultural teacher training program was started, how and why it became intercultural and how the people in charge of the development of the teacher training program discussed intercultural science. The teacher training program has been an active part of Södertörn University since 1998, but it became intercultural in 2002. I have studied these questions through documents from the Södertörn University archives and literature by the funders of the education. The study shows that the university profile, ambitions and motives have been a key factor in the decision to make the teacher training program at Södertörn a multi-cultural one..

Indirekt varumärkesutvidgning på den svenska bilmarknaden

Today automotive manufacturers are facing a crisis with increased pressure to strengthen their brands. To prevent declining results many automakers have chosen to extend its brand to other industries i.e. various forms of brand extensions. Automotive manufacturers have developed an international strategy for what merchandise to offer. The strategy has received an overall positive response, however, it does not apply well within the Swedish market where merchandise is sold in less quantity than abroad.

Finansiella Illusioner : ett test av Stockholmsbörsens effektivitet

Background: Low Price-Earnings ratio, low Book-to market ratio and low stock prices can give the impression that a stock is ?cheap?. Is it through systematic use of these portfolio strategies possible to beat the market index ? in other words does financial illusions exist? Purpose: To examine if the Stockholm Stock Exchange is an efficient market. Limitations: The efficiency is tested solely through the chosen portfolio strategies: low Price-Earnings ratio, low Book-to-market ratio and low stock prices.

Vem får ligga när man bäddar?: En studie om specialexponeringar och dess sidoeffekter med utgångspunkt i varumärkesstyrka

Store managers and brand owners have realized the benefits of sales promoting activities in-store, which thus have become a common sight for consumers when grocery shopping. Using in-store displays, a brand?s sales can increase by more than 1000 percent. We believe, however, that displays can give rise to additional effects to those previous studies have shown. The purpose of our study was therefore to map possible side effects that a display can generate depending on the strength of the exposed brand.

Det smarta kapitalet : En studie av nyetablerade IT-företags syn på relationen till sitt riskkapitalbolag

Background: The growth of the venture capital industry has given birth to new relations between investors and entrepreneurial firms. Venture capital firms are by definition investors serving as an active partner which implies a deeper relation between investors and entrepreneurs than has been the case previously. This new situation leads to a number of questions. Do venture capitalists really act as active partners with a long term interest in the venture? Do they add any value besides capital? How important is their influence in the portfolio company's decision making process? Purpose: The purpose of this study is to give a deeper understanding of the relation between venture capital firms and IT companies in the start-up phase.

KOMET, ett hjälpmedel för att förändra kommunikationen mellan lärare och elever?

Högskolan iJönköpingHögskolan förlärande och kommunikationD-uppatsLärande 91-120 hp.AbstractAnna Jakobsson & Catarina MarkusLära genom portfolio ? men vad?? En kvalitativ studie om några elevers lärande med portfolio som redskap och metodÅr: 2008 Antal sidor: 47I föreliggande studie är huvudsyftet att utveckla kunskap om elevers och pedagogers kvalitativt skilda uppfattningar av vilket lärande som elever utvecklar genom arbete med portfolio. I ett vidare syfte jämförs skillnader och likheter av uppfattningar.Bakgrunden sammanfattar kort vad portfolio kan innebära. Forskning kring reflektion, metakognition, värdering och bedömning kopplas som centrala element till portfolioarbetet.Studiens teoretiska utgångspunkt är den fenomenografiska forskningsansatsen och som metod har använts en halvstrukturerad intervjuform. Undersökningsgruppen innefattar nio elever i år 5- 6, samt fem pedagoger.Resultatet visar på kvalitativa skillnader i uppfattningar av vilket lärande som utvecklas hos elever genom portfolioarbete.

Investing in commodities - Will commodity futures enhance risk-adjusted return in efficient portfolios?

With this paper we intend to investigate what kind of benefits there are by adding commodity futures to a well-diversified portfolio. Since the last fifteen years the commodity speculation has grown tremendously, which partially can be explained by that commodities exposes the investor to certain factors other than an investment in equities. According to our calculations the commodity futures have outperformed stocks during our research period, which partially could be explained by the increasing demand of physical commodities in developing countries e.g. India & China (Akey, 2005). By constructing different portfolios consisting of equities and corporate bonds we could investigate whether our portfolios will benefit from commodity futures and how this will vary over different levels of risk.

Eventmarknadsföringens påverkan på varumärkeskapitalet ur marknadschefers perspektiv

The purpose of this study is to create an understanding for marketing directors? viewabout how event marketing effect the company?s brand equity in four separatebusinesses. Our question formulation the study aims to answer is:How does event marketing effect the brand equity in international companies?We have chosen to perform a qualitative study with a semi structured research interviewto find out how event marketing as a marketing method, can be applied from theperspective of a marketing director in relation to our theoretical reference frame.To create structure and increase the understanding of our thesis, we will describe thebasics in brand and sponsorship theory, which will fall in to the marketing method ofevent marketing. Further we will describe the brand equity model that we will latermodify for our purpose.

Tre sätt att tänka kring dokumentation : En studie av tre förskolors dokumentationsarbete

I detta arbete görs en jämförelse av tre förskolors dokumentationsarbete, förmedling av dokumentationen till barnens föräldrar och huruvida internet används som hjälpmedel för denna förmedling. De tre förskolorna skiljer sig åt i sina pedagogiska utgångspunkter, där den ena är en Reggio Emilia-inspirerad förskola, den andra en montessoriförskola och den tredje arbetar uttalat med portfoliometodik för sitt dokumentationsarbete. Undersökningen görs med hjälp av observationer och intervjuer. Resultatet av studien är att förskolorna använder sig av liknande dokumentationsmetoder men med vissa skillnader som kan återkopplas till förskolornas pedagogiska inriktningar. Montessoriförskolan är den som skiljer sig mest genom att till exempel inte ha sitt arbete med portfolio tillgängligt för barn och föräldrar under förskoleperioden, medan den Reggio Emilia-inspirerade förskolan och förskolan med portfoliometodik liknar varandra i sina valda former av synliggörandet av dokumenterat material.

Formella förändringar i svensk sysselsättningspolitik : - En kvantitativ innehållsanalys av samvariationen mellan svensk sysselsättningspolitik och EU:s sysselsättningsstrategi

The intention of this study is to perform a content analysis based on a theoretical framework founded on multi-level governance, MLG. The thesis examines the formal changes within employment politics between 1999 and 2004 (Sweden´s action plan for employment) and 1998 and 2007 (the spring budget proposition). I will investigate how multi-level governance has effected the Swedish employment politics. Furthermore, the purpose of the thesis and the questions under consideration are: How have the formal structures within Swedish employment politics changed since Sweden?s admission to the European union, particularly during the periods 1997-2008 and 1999-2004? And: How do the changes in Sweden, together with the European union directive concerning employment, coincide in the so-called employment strategy?While performing the analysis I have focused on multi-level governance.

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