With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

Tail-biting in pigs is an animal welfare issue and in Sweden during 2002 the producers lost tree million Swedish crowns because of tail biting. This economic loss depends on the pigs which are discarded at slaughter because of tail biting. Tail biting can be separated into two stages, "pre-injury" and "injury". The aim of this study is to investigate if tail biting depends on environment or genetic background.A lot of research on the environments effects on the behaviour of pigs but not so much on the genetic effects has been performed. The frequency of tail biting in pig farms influence among others of environment enrichment, ventilation, gender and breed of the pig.

AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.

The purpose of this paper is to see how politicians use Internet communication in their daily work and how they use it to interact with citizens of Vasteras city. To reach my conclusions I used both theoretical methods such as literature studies and qualitative interviews with the towns 11 trustees. Accoarding to this study the politicians saw not only a lot of potentials and advantages in Internet communication but also many difficulties and obstacles. In this case the cons far exceeded the pros. One of the main reason is the bad experiences which caused by rasist attacks/threats made to politicians and also the difficulties in handling of sensitiv documents which was seen as a stress factor.

Multi Protocol Label Switching (MPLS) är en routingteknik som blir allt vanligare i dagens nätverk. Vid implementation av MPLS i nätverk är det grundläggande att hårdvaran har tillräckligt hög prestanda för att hantera tekniken. Om så inte är fallet kan det leda till negativa konsekvenser såsom paketförluster eller i värsta fall att routern havererar. Syftet med arbetet var att ta reda på hur processorbelastningen på en router skiljer sig när MPLS var implementerat jämfört med traditionell IP-routing. Routingprotokollen BGP, OSPF och RIP användes tillsammans med de olika routingteknikerna för att se vilket av dessa som krävde minst processorkraft.För att ta reda på hur processorbelastningen påverkades skapades en experimentmiljö.

The functional connection between the building and the streetscape affects the city and its attractiveness. Stores located in shopping malls with their entrances facing internal walkways, creates segregation between the mall and the streetscape. This segregation implies that the shopping mall loses some of its attractiveness, which may result in a so-called Greyfield mall. The expression Greyfield mall is used for shopping malls that have lost its visitors. Competition from new modern malls and a lack of investments are examples of factors that influence the development of Greyfiled malls.

As we all know Sweden as a country, appears to be homogenus. At the middle of 1960?s the emigrants from ancient Jugslavia came to Sweden as an workforce. At that time it was the majority of the emigrants from ancient Jugoslavia that established their lifes in Sweden. The second period for the emigrants from ancient Jugolsavia was at the biginning of 1990?s because of the civil war in Bosnia and Herzegovina.

The study is a qualitative survey with the purpose to through interviews with Employment Office social workers examine their perception of possibilities and obstacles in the employment market for immigrants. This purpose is specified through two specific problems; how are cultural and ethnic affiliations portrayed in relation to what is perceived as Swedish in the communication with Employment Office social workers and whether they reckon that the specifications in the employment market are pragmatically or normatively motivated. The materials are presented using a social constructivist perspective and in relation to previously conducted research and our chosen theory. The results are presented and analyzed in themes. The main conclusions drawn from the interviews are that it primarily is the individual prerequisites that are central, but that structural factors also affect the entry into the employment market.

This study presents results for observing forest changes in Sweden using multi-temporal L-band satellite data and is a part of the JAXA?s ALOS Kyoto and Carbon Initiative. An extensive dataset of images acquired by the Advanced Land Observing Satellite Phased Array type L-band Synthetic Aperture Radar (ALOS PALSAR) is investigated for clear-cut detection in boreal forests in northern Sweden (Lat. 64°14? N, Long.

When I began my studies at Gammelkroppa forest school I started to think about an appropriate thesis. There was much discussion about the wild grazing damage during that period. I was at that time a part of Boo property and helped at their great hunts. They had the dual uses of wildlife and forest. I decided that I want to study how big the wild grazing damages are and if we can reduce them.

Syftet med denna studie var att se effekten och upplevelsen av två månaders sjukgymnastik och informationsöverföring på distans via videokommunikation i realtid för en axelledsopererad patient och dennes slutenvårds- och öppenvårdssjukgymnast. Studien involverade en patient som opererades vid Sunderby sjukhus (SY). Efter utskrivningen genomfördes sjukgymnastik på distans med sjukgymnasten på sjukhuset och patienten i hemmet under två månaders tid. Den teknik som har använts är videokommunikation Integrated System Digital Network (ISDN), (TV-monitor, kamera, mikrofon, belysning och videobandspelare), som kopplats in via det digitala telefonnätverket dels i patientens hem dels på sjukhuset. Resultaten visade att patientens smärta reducerades och att axelrörlighet, funktionsförmåga, muskelstyrka, sömn, hälsorelaterad livskvalitet och tillfredsställelse förbättrades efter operationen och två månaders sjukgymnastik på distans via videokommunikation..

Avyttringen och ombildningen av kommunala och privata bostadshyresfastigheter till bostadsrättsföreningar har blivit ett allt vanligare fenomen under de senaste decennierna. Främst sker avyttringen i Stockholms kommun. Syftet med denna uppsats är att mäta om prissättningen vid utförsäljning av bostadshyresfastigheter inom Stockholms kommun skiljer sig beroende på om säljaren varit privat eller ett allmännyttigt kommunalt bolag. För att undersöka detta har olika regressionsmodeller applicerats på data över fastighetsprisregistret under två mandatperioder. Resultatet visar en tydlig prisskillnad mellan kommunala avyttringar och privata inom samma områdesindelning.

This is a qualitative study where the purpose was to investigate what professionals experience to be the reason for an individual to become addicted to gambling and continues to gamble even though it leads to negative consequences. The purpose was also to investigate what the professionals experienced was of importance for an individual to recover from a gambling addiction. The study was based on qualitative semi-structured interviews with knowledgeable individuals in the field. The main findings of the study were that the motivation for individuals with a gambling problem to continue gamble was that they saw gambling as the solution to their problems by winning back lost money. It was common that gambling was an escape from anxiety, guilt, shame, and other gambling-related problems such as financial liabilities.

Denna uppsats belyser vilka frågor som lyftes fram för några kommuners framtidsarbete, vilka aktörerna var i de policyskapande processerna samt visar varför dessa framtidsvisioner fördes upp på dagordningen på 1990-talet. Metoden för studien är en jämförande, kvalitativ fåfallsstudie av kommunernas framtidsprogram. De utvalda kommunerna är Gävle, Halmstad, Karlskrona, Karlstad, Kristianstad och Luleå. Uppsatsens analysbegrepp är Policy Windows och Policy Networks. Dessa innefattas i en korporativ och elitistisk statsteori.

The distance between home and work has increased in recent decades. By the development of infrastructure and public transport, jobs farther from home have become more accessible and this development has in turn increased commuting. Commuting travellers often pass over administrative boundaries which often serve as borders for public transport pricing. Also the market control prices. Research shows that travel times and costs significantly affect commuting choice.