The aim of this Master's thesis is to study the public library identity from a brand perspective, how the public library brand identitity is communicated through blogs and what is communicated in them.The authors analyse the public library identity through selected concepts and a model within Aaker´s and Kapferer´s branding theories. These theories have been applied on literature and blogs as a method. The authors have examined literature about the public library identity in different works within Library and Information Science and political documents that applied to public libraries. An empirical study has been carried out on blogs published by public libraries in Sweden.The result of this study has lead to the identification of different core and extended identities for the public library brand. The core identities have been identified as democracy, adult education (the swedish word ?folkbildning? has no correct translation in english, adult education is the recommended related term) and lifelong learning.

Abstract [sv]Titel: Revisorns självförtroende vid förhandlingNivå: C-uppsats i ämnet företagsekonomi.Författare: Henrik Alvin Rydén.Handledare: Jan Svanberg.Datum: 2015-05Syfte: Syftet med den här studien är att beskriva vilka faktorer av transformellt ledarskap, identifikation och förhandlingsbeteende som kan ha ett samband med revisorns upplevda self-efficacy i en förhandlingskontext.Metod: Uppsatsen har ett deduktivt förhållande till teori och utvecklar flera hypoteser som sedan testas. Datainsamlingen sker med hjälp av en enkätundersökning. Urvalet består av 3 300 revisorer i Sverige, auktoriserade och godkända. Analysen av insamlad data sker med hjälp av datorprogrammet SPSS och statistiska metoder som Principalkomponentanalys (PCA), korrelationsanalys och multipel linjär regression.Resultat och slutsats: Distributivt förhandlingsbeteende har ett delvis negativt samband med self-efficacy. Resultaten är dock inte entydiga och ger inte tillräckligt stöd för att motivera ett accepterande av hypotesen.

The knowledge of early employment experiences has evolved over the last decade in countries such as Australia and Great Britain. In Sweden, this type of research is still unusual and the aim of this study was to break new ground by highlighting some areas that could be of extra interest in the Swedish early employment research to come. A focus in the study was to give an overview of what job sectors school students work in; and the amount of jobs aquired through school-organized work placement, private social networks or personal marketing of own merits. In addition to this, a multi variate analysis was carried out to find patterns in the picture of early employment experiences among students at upper secondary school. The findings of the study has relevance for ways of conducting career counselling and therefore the general aim of this study is to point out the importance of developing the practises of vocational psychology.A survey among 74 teenaged school students with economics as their main subject has been carried out in a mid-size Swedish city May 2012.

Broad beans are becoming a larger crop in Sweden. This is probably due to the current discussion about the cultivation of soya beans that are imported to be used as protein fodder. Broad beans are a good break crop in a small grain intensive crop rotation and works as a protein source for animals together with for example ley. At present little research has been done on broad beans and more knowledge is needed. This study is about fungal communities and diseases on broad beans and the impact of these fungi on seed germination.

Context: During the 21st century several alarming reports have been published that deals with the depletion and pollutant of the earth by human interference. The earth is an ending resource and so are the mountains and bedrocks which are continuously mined in order to harvest its minerals. The idea behind Urban Mining is to (re)invent processes enabling further purpose for materials both from old deposits and new products providing secondary raw materials and energy. This thesis aims to investigate the challenges and opportunities of how firms and organizations can and will be able to strike a better balance between product-/service systems, economic growth and environmental stewardship in the context of Urban Mining as an approach. With the innovation of processes, technology, business- planning and creation in focus.Objective: How to future proof a business model for Urban Mining by the usage of business model design.Method: This thesis will be conducted using a case study approach, meaning that it will incorporate qualitative, exploratory and descriptive characteristics - aiming towards enabling both applied and fundamental research.Results: The result evaluates the business model element differences between traditional C&D industry and Urban Mining industry.

AbstractTitle: Den mångtydiga svenskheten: En studie av det svensk-amerikanska föreningslivet i Kalifornien utifrån en etnisk aspekt 1910 & 1915. (The multiplicity of Swedishness: A study of the Swedish-American society?s associations in California from an ethnic point of wiew 1910 & 1915.Author: Joakim FranssonMaster Thesis in History (10p)Växjö UniversityThe purpose of this thesis is to examine the Swedish-American associations in San Francisco and Los Angeles and how they withheld or/and formed a Swedish or American ethnic identity. The primary source for obtaining that objective is the newspapers Vestkusten and California Veckoblad were the announcements from the associations are analysed. The thesis main questions are as following: Which ethnic aspects appears in the announcements from the Swedish-American associations in the newspapers Vestkusten and California Veckoblad 1910 and 1915? And What similarities and differences in the ethnic expressions appears in the primary sources during these periods?The conclusions can be briefed as there was a great variety of Swedish-American associations during the examined periods, there was a frequent occurrence in both religious and secular movements.

It has been observed by both onion producers and a plant protection advisor on Öland (an island off the east coast of Sweden) that basal rot is the largest contributory factor to reduced onion quality and yield. Basal rot is mainly caused by species of Fusarium fungi. The aim of this study was to: a) investigate which species of Fusarium that can be found in onion produced on Öland, b) describe the symptoms caused by the different Fusarium fungi found and c) explore, through interviews with the onion producers on Öland, the mechanisms that may be involved in the observed increase in basal rot.Onion bulbs (Allium cepa) were sampled on two occasions. In total 181 onions from 11 different fields were analysed. In addition, eight onion producers were interviewed.

Since the 1970s voting behaviour has changed. Party identification and class voting has declined. As the electorate becomes more volatile, campaign strategy and party image becomes essential. Political communication and mass media now play an important role in election campaigns. Therefore, researchers take an interest in the impact of media on public opinion.

This two years master's thesis in Library and Information science, examines how the implementation of new technical equipment can affect how staff in public libraries organize their work and activities in the library. One Swedish public library in specific is the subject of research in this thesis, which has been anonymized as Kvarntuna city library. The study takes place in the beginning of the implementation of RFID-technology in the library. RFID, which stands for Radio Frequency Identification, is supposed to make the handling with different types of media in the library more efficient and in connection with the implementation one wants to reorganize work and activities in the library to make it even more efficient and also create a modern library.The thesis' method is qualitative interviews with six members of the staff. The theoretical framework of the thesis is a sociocultural perspective, especially inspiered by Roger Säljö, a Swedish professor in pedagogical psychology.

Affektens händelseförlopp är automatisk och är den biologiska delen av en känsla, som till exempel rädsla och skam. De positiva affekterna innehåller ett metabudskap av ?fortsätt?, de negativa affekterna ett metabudskap av att ?ändra på någonting?. Affekten skam sätter igång olika försvarsmekanismer, som är till för att reducera denna negativa kraft. De försvarsmekanismer som studien diskuterar är Nathanson´s teoretiska konstruktion som konceptuellt kan liknas vid en kompass (the Compass of Shame).

Affektens händelseförlopp är automatisk och är den biologiska delen av en känsla, som till exempel rädsla och skam. De positiva affekterna innehåller ett metabudskap av ?fortsätt?, de negativa affekterna ett metabudskap av att ?ändra på någonting?. Affekten skam sätter igång olika försvarsmekanismer, som är till för att reducera denna negativa kraft. De försvarsmekanismer som studien diskuterar är Nathanson´s teoretiska konstruktion som konceptuellt kan liknas vid en kompass (the Compass of Shame).

This master thesis examines commercial video games and their relation to the concept of immersion and realism. Games as a communicative medium is quite a new area of interest within rhetorical research in Sweden. Most of the research conducted has, however, been focused on gaming and formation on opinion ? games that explicitly tries to persuade the player, unlike commercial games that focus on entertainment, that is. But that does not mean that commercial games cannot influence us.

The purpose of this study is to illustrate and analyze what the socializing process of the Finn­ ish woman looks like ant to discuss what contributes to the feeling of inclusion, or the feeling of exclusion. The questions asked in the study aim to classify what influenced the decision to move to Sweden. Furthermore they aim to describe what the life in Sweden has been like and what the socialization process for the Finnish woman  looks like. Finally I will study what kind of impact the change of life has had for the feeling of inclusion and for social identity. Initially the Finnish immigration to Sweden, through time, is described and then earlier stud­ ies relation to this study is accounted for. Then the role of social pedagogy in this study is presented.

This work applies intersectionality to five Somali women self-narratives and focuses on their identities and positions in Swedish society, but also their relation to Somali society. Since people constructs in relation to the environment, this work studies the impact of environmental confirmations of their own self. Intersectionality is brought into the social work with an operational attempt, and shows how critics of power and interplay between theories and empirics can provide new knowledge. Intersectionality also demands some alterations of the social constructionists? idea of the ego.

Den svenska alternativrörelsen frodades under 1960- och 1970-talet och introducerade för det svenska folket en rad alternativa tankar om hur ett samhälle kan se ut. Rörelsen ifrågasatte tidigare givna auktoriteter och lyck­ades på det viset väcka den politiska debatten om bland annat miljö, jämställdhet och utrikespolitik.Carl Johan De Geer, än idag aktiv som konstnär, var en av de framträdande figurerna i den här rörelsen. En av hans gärningar var en framgångsrik affischproduktion under 1960-talet som uttryckte en politik i symbios med alternativrörelsens politik. De affischer från denna produktion som jag analyserar är: Yttrandefrihet på torget, Skända flaggan, USA mördare, Vägra vapen och ?Turkiet är inte bara...?. Jag har analyserat dessa affischer med en semiotisk bildanalys genom att ha delat upp affischerna i fyra olika meddelanden: det lingvistiska som behandlar texten, två meddelanden som fokuserar på bilden samt det multi­modala som undersöker texten och bildens samverkan.