Either if you are a company or a state owned organization, in our case Sodertorn University collage, it is very highly demanded and needed that there is a well-defined definition of the area you perform in. It is also highly recommended that you have an accurate and informal profile of the type of company you are and that you have an effective communication to your surroundings, so that they can perceive it the way the company wishes mediate the message. In this essay we have tried to explain the kind of profile Sodertorn University collage has, and how its current students perceive this profiling strategy.Sodertorn University collage profiles itself through three significant areas: the school claim themselves to be multicultural, multiscientific in an aspect when it comes to courses and programs, and as a school with an ambition to educate and form more critical thinking students. This has become Sodertorn University collages trademark and is quite significant for the school, something that we have examined in our survey among the current students. What we will examine in our essay will only be the two first mentioned components, multicultural and multiscientific programs and courses.We have also had the intention to do a comparison with an earlier essay from 1997 made by two economics students, and put our results in contrast to the earlier results since there were no previous research after this one.

In this essay the authors are trying to level the success in the IT-company Apple?s market communication. The problem investigated is if the company?s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey.

This thesis is a discourse theory analysis of two feminist anthologies - Det heter feminism! and F- ordet.  By analyzing these texts through the three categories feminism & feminists, gender equality & equality and sex/gender & sexuality I have raised questions about the feminist debate in Sweden in the 21st century.The discourse theory?s ideas of descriptions of reality and fixation of meaning lies as a foundation for this thesis. The concepts of social constructionism, post structuralism and essentialism/anti essentialism are central for the analysis as well as concepts connected to the three previously mentioned categories.The intention of this thesis is to describe and analyze a fraction of the Swedish feminist debate in the 21st century and discuss its meaning in a societal context. A number of conclusions were reached in the final discussion.

The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

Girls with foreign background is the group that is most left outside the sports movement in Sweden and the ones with the least sports habit. Sports assumed to provide an arena for integration that these girls are being left outside from. The Swedish sports movement has adapted the conditions for them as a way to encourage them to participate in sports, but there are still lots of girls with foreign background that stands outside the sports movement. One input that the Swedish National Association has done for children and young adults is to adopt the Drive-in-sport, which can work as an entrance to the sports movement. The aim of the study is therefore to investigate which barriers, motivators and requests girls in Sweden with foreign background have to participate in Drive-in-sports.

The aim of this master?s thesis is to examine the discourses about Malmö public library that can be identified in several documents published by the library, articles, and various WebPages. Furthermore, our intention is to study the relation between the library?s identity, image and profile. The questions posed in the study are: Which identity discourses are Malmö public library giving expression for? What kind of conflicts between these discourses can we find? How is the identity, image and profile of the library in relation to one another? How does Malmö public library profile and market itself as a non-profit organization? Our theoretical and methodological building ground is in the discourse analytical field, with Enesto Laclau?s and Chantal Mouffe?s theories about discourse and society, as a starting-point.

The single market is one of the underlying ideas of the European Union. Free movement of goods and efficient competition are central for the function of the union and are therefore carefully protected by the Treaty of Rome. Exclusive rights of trademarks in the EU can be seen as a method of dividing the common market, preventing the free movement of goods and to be anti-competitive. What comes out of this is that there is a conflict between exclusive rights of trademarks and the rules of both free movement of goods and competition. The aim of this work is to see in which kind of situations the exclusive rights of trademarks can be a part of this conflict but also to study how this problem is resolved by the European Court.

In my project I have collaborated with Linda Larson, who is the creator behind the fashion brand Elveel. The goal was to produce an identity and a graphic profile for Elveel. The aim was that the graphic profile would act as an extension of the clothes aesthetics. I wanted to explore if I by different folding and cutting techniques, in tags and packaging, could reflect the details of the clothes expression. But also how different design elements can reflect the story behind the clothes.

I denna slutreflektion beskriver vi tillvägagångssättet för att skapa en grafisk profil och webbplats för Östersjöfestivalen i Karlshamn. Målet var att skapa en profil som passade en bred målgrupp och förmedlade den känslan Östersjöfestivalen ger till besökarna. Vi presenterar hur det har varit att arbeta med en kommun som klient, hur det har varit att skapa en interaktiv webbapplikation med funktioner som sammanfogar en karta med en gästbok, samt hur det har varit att producera något som kommer synas av en stor publik. Utöver detta reflekterar vi över denna process och ger våra tankar och åsikter om projektets gång. In this final project essay we will describe the procedure for making a graphic profile and website to Östersjöfestivalen in Karlshamn.

The EU-funded project European Cultural Heritage Online (ECHO) aims to integrateresources from various domains within the field of cultural heritage, and make them availableon the Internet. To accomplish this integration it is necessary to describe the various resourcesin a way that will achieve cross-domain interoperability. This description of digital resourcesis commonly referred to as metadata. The most well known and used metadata standard is theDublin Core Metadata Element Set, a general standard developed for the purpose ofdescribing all types of digital resources. Since the mid-1990's a large number of specializedstandards have emerged in different communities, for example IMDI, designed for detaileddescription of language resources.This thesis aims to examine the possibility of combining a general and a specialized metadatastandard to achieve cross-domain interoperability and at the same time provide a sufficientlydetailed description of language resources for researchers within the field of linguistics.

Henric Schartau was the prominent figure in a Christian revivalist movement thatspread mainly in south west Sweden during the 19th century. Priesthood followers in thetradition, commonly named Schartauans, often preached from his drafts, and were generallyvery loyal to the state church. Schartau and his followers placed a strong emphasis onministry and correct biblical teaching. The movement had a great impact on the diocese ofGothenburg for a protracted time period..

What does the Swedish church Västerås stand for today according to the employees and how do they want to profile themselves to the target group? What image and what expectations does the target group have of the Swedish church Västerås? How can the Swedish church Västerås communicate uniform, with the intent to create mutual value with the target group?The purpose of the study is to make recommendations to the Swedish church Västerås for their prospective communication plan by examining their profile and target group's image and expectations of the organization. The study also aims to examine how the Swedish church Västerås can communicate their brand uniform.The study applies a qualitative research with deductive approach. Data were collected through semi-structured interviews with a sample of the employees and focus groups with a sample of the target group.Better match between profile and image means that SkVs employees better understand the organization and can communicate more uniform which leads to a stronger brand identity. If SkV understands what is relevant for their target group, they can reduce the total cost of customer delivered value and thus increase the total value.

This case study examines how individuals involved in the Swedish peace movement have navigated their peace activism due to the intensified security debate which followed Russia?s full-scale invasion of Ukraine in February 2022. By conducting semi-structured interviews with peace activists involved in the Swedish peace organization Svenska freds- och Skiljedomsf?reningen, the study aims to provide insight into how peace activists, and the peace movement as a whole, can be affected when the security debate intensifies. By applying a theoretical framework consisting of Political Process Theory (PPT) and Discursive Opportunity Structure (DOS), as well as previous studies and literature on social movement organizations and peace movements, the study?s objective is also to apply context to the observations made by the peace activists in the study.

When it comes to investigating the motives behind activism, the members of political study have a lot to say. I aimed to critiqually rewiev this in my thesis. I asked the question ?What do the actor themselves claim lay behin their decision to become motivated?? To highlight this complex dilemma, I sought to discuss new social movement theory by comparing it to reality. This includes a literate examination on contemporary political science approaches, and a study of two organisations in the south of Sweden, choosen not to despise any excisting theory, but to give it a sense of reality.

I denna slutreflektion beskriver vi tillvägagångssättet för att skapa en grafisk profil och webbplats för Östersjöfestivalen i Karlshamn. Målet var att skapa en profil som passade en bred målgrupp och förmedlade den känslan Östersjöfestivalen ger till besökarna. Vi presenterar hur det har varit att arbeta med en kommun som klient, hur det har varit att skapa en interaktiv webbapplikation med funktioner som sammanfogar en karta med en gästbok, samt hur det har varit att producera något som kommer synas av en stor publik. Utöver detta reflekterar vi över denna process och ger våra tankar och åsikter om projektets gång. In this final project essay we will describe the procedure for making a graphic profile and website to Östersjöfestivalen in Karlshamn. The goal was to create a profile that fitted a wide target audience and transmitted the feeling Östersjöfestivalen gives to its visitors.