Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.

Many farms in the counties in the south of Sweden have difficulties with diseases spread by ticks; mainly babesiosis and tick-borne fever (TBF) but there are indications that borreliosis ought to be included. All of the tick-borne diseases radically decrease farm profit if the herd is affected. The production of the vaccine used against babesiosis since the 1920´s, will be discontinued in the near future and in addition to economical reasons it is therefore important to learn more about the diseases above. During the summer and fall of 2002 and 2003, a farm in the island of Gotland was burdened with unusually many cases of bovine babesiosis. In total 43 animals fell ill and one died.

This study is about Skrädderiverkstan, a small tailoring company in Gothenburg. The study examines how this company can create a stronger brand for themselves in Gothenburg and how they can attract more customers but still keep the regulare ones.A survey was handed out and answered by the companys customers to see how they perceive the company and their tailoring services. This study showed that the customers are very happy with the company but some customers are not satisfied. The conclusion is that the company must take care of these dissatisfied customers and listen to their arguments since dissatisfied customers can create a badwill but mouth-to-mouth. A few of the recommendations made is to make the waiting area more pleasurable for customers and making it easier for the customers to find the tailoring company..

Chlamydophila psittaci is a common cause of diseases in parrots ranging from being less serious to more serious. It is also a zoonotic disease which poses serious health problems to humans. The disease is highly under diagnosed. The symptoms in birds are nonspecific and may be indicative of many different diseases which make it harder to diagnose and treat. The purpose of this study was to investigate the prevalence of C.

Chlamydophila psittaci is a common cause of diseases in parrots ranging from being less serious to more serious. It is also a zoonotic disease which poses serious health problems to humans. The disease is highly under diagnosed. The symptoms in birds are nonspecific and may be indicative of many different diseases which make it harder to diagnose and treat. The purpose of this study was to investigate the prevalence of C.

Uppsatsen söker förståelse för det nystartade svenska jeansmärket Cheap Mondays snabba och stora framgångar med sitt koncept. Kvalitativa intervjuer med nyckelpersoner på företaget genomfördes. Denna empiri analyserades sedan utifrån modern marknadsföringsteori, till att börja med med hjälp av 4 P-modellen. Denna ledde sedan vidare till fördjupning inom word-of-mouth och varumärkesidentitet. Med hjälp av dessa teorier drogs intressanta slutsatser och vi pekar ut ett antal framgångsfaktorer som haft stor betydelse för märkets popularitet..

Hos patient med inflammatory bowel diseases (IBD) har nutrition en central betydelse. Nutrition ska betraktas som en medicinsk behandling samtidigt som nutrition är ett av sjuksköterskans omvårdnadsansvar. Syftet var att belysa nutritionsbehovet hos patient med inflammatory bowel diseases. Resultatet baseras på 15 vetenskapliga artiklar. Resultatet visar att patient med IBD lider av malnutrition eller ligger i riskzon för att bli malnutrierad.

In the beginning of the 1990?s ratite breeding for meat production was introduced in many European countries, including Sweden. The knowledge of ostrich farming and diseases of ratites is increasing internationally but is still often limited among veterinarians. This report consists of a literature study and a summary of pathology findings from ratites submitted for necropsy to the National Veterinary Institute (SVA) in Uppsala, during 1995 to 2001. The purpose is to give a general introduction to ostrich and ratite breeding and to give an overview of the most common diseases. The necropsy data from 1995 to 2001, indicate that many of the diseases are management related rather than caused by infectious agents. Due to cold climate ostrich breeders in Sweden need to supply well designed buildings and good care of the animal.

This thesis treats the topic of user-generated comments connected with news stories on news sites, meaning electronic word-of-mouth combined with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site owners, is that lots of comments and negative comments generate a negative effect by making the actual article less credible, attractive and worth reading (relative to the subsequent comments). On the positive side, serious comments imply that the news story is perceived as more interesting, than a news story followed by non-serious comments. From a brand equity perspective, the interesting results show that few comments compared to lots of comments, generate a better attitude to the brand, even though there is no difference in how positive or negative the comments are.

Sammanfattning Uppsatsens titel: Kunden som marknadsförare: en ny modell Ämne/Kurs: Magisteruppsats, FEKP01, 15 ECT Seminariedatum: 2008-01-24 Författare: Alexandra Wahlqvist, Caroline Wallin och Niclas Wejrot Handledare: Gösta Wijk Nyckelord: traditionell marknadsföring, marknadskommunikation, medier, word-of-mouth Syfte: Givet de nya teknologiska utvecklingarna i media ämnar vi undersöka hur marknadsföring och marknadskommunikation har förändrats. Vi åsyftar att utveckla begrepp/modeller som gör det möjligt att bättre förstå fenomenet kunden som marknadsförare samt att relatera detta till traditionella marknadsföringsteorier. Metod: Vår uppsats är av explorativ art baserad på kvalitativa samt kvantitativa empiriska data hämtade från intervjuer och enkätundersökningar. Teoretisk referensram: Denna uppsats är baserad på teorier om marknadsföring, marknadskommunikation samt media. Slutsats: Företagen är medvetna om att word-of-mouth är ett effektivt sätt att marknadsföra men det är inte många som använder det som en uttalad strategi, vilket vi i vår uppsats kommer fram till är möjligt.

Lymphoma is a group of malignant tumour diseases developing in the secondary lymphatic system. These diseases can develop in all organs as lymphocytes are ubiquitously in the body. In connection to mucus membranes we find mucosa-associated lymphoid tissue, MALT, in which lymphoma can spontaneously but slowly develop, mostly at chronic inflammation or at autoimmune diseases. Today these diseases are incureable with the exception of some cases caused by Helicobacter pylori-infection. Antibiotic treatment of these cases can induce remissions.MALT-lymphomas have characteristic histological and molecular properties.

Background: Vaccination is an important part in cats? welfare. It both helps to prevent the individual cat from catching a disease or lessen the symptoms of it, and protects the entire cat population from an epidemic. It is the cat owner who makes the decision to vaccinate or not. Understanding the cat owners? perspective regarding vaccination may improve communication between the owner and the veterinary nurse, which may lead to a higher vaccination rate among cats.

The Clinical Pathology Laboratory at SLU in Uppsala has analysed several blood samples from Dachshunds with severe anemia. As there are no previous studies on this topic, a study was performed to evaluate if Dachshunds are more prone to severe anemia compared with other breeds. In addition, a retrospective case study on Dachshunds with severe anemia was done to search for common risk factors or diseases. Hemoglobin values in samples from 1272 Dachshunds and 2269 German Shepherds analyzed from September 1994 to October 2007 were used to compare the frequency of severe anemia in Dachshund and German shepherd. The samples were identified by laboratory information system.

Lameness causes suffering and poor performance in sheep, as in other species. The cause of lameness often originates in problems of the claws. Many claw diseases of sheep are described in British and Australian research, but this field has previously not been of special concern in Sweden. This graduate thesis contains the first claw health survey made on Swedish sheep. The chief objective was to give an overview of sheep claw diseases and to assess claw health in adult sheep.

Syftet med denna kandidatuppsats har varit att, genom en studie av interaktionen mellan mäklare och dess kunder samt interaktionen mäklare emellan, försöka svara på hur fastighetsmäklaren agerar i sitt dagliga arbete. Metoden som använts har varit en kvalitativ studie vilken genomförts genom en deltagande observation. Mäklarna på en fastighetsbyrå har studerats utifrån ett dramaturgiskt och ett markandsföringsperspektiv. Mäklarens arbete med att skapa legitimitet för tjänsten och en god image illustreras i form av termerna roller, kundrelationer, kundnöjdhet och word-of-mouth. Uppsatsen utmynnar i en diskussion där mäklarens påstådda oumbärlighet som mellanhand vid fastighetsaffärer ifrågasätts..