Previous research does not show a clear picture of the perception of personalized advertising as studies give different results - there are both positive and negative aspects. The purpose of this study is to improve the knowledge and understanding of the impact of personalized advertising in the new Internet era. The aim is to answer whether personalized advertising has more positive than negative effects on Facebook or if marketers today should rethink regarding this issue. An experiment with three advertisements was defined where one ad was with no personal targeted content and the other two included personally targeted content. These ads were analysed with the theories word of mouth, information overload and psychological ownership to see if interesting results could be found regarding ad attitude, click intention and purchase intention as well as to investigate if the attitude to Facebook could have an impact on the results.

The tomato is an important crop worldwide, and in recent years it has received great attention due to its rich content of carotenoids, which in studies indicate to have health benefiting properties. Many studies have been done in this area of research and in how to optimize the carotenoid content in tomatoes and tomato products. The objectives of this essay were to summarize present data in this field. The results were as follows:There are nine different carotenoids identified in tomatoes. Lycopene and ?-carotene are the ones that have been given the greatest attention.

One of the bigger national diseases that belongs to the field of rheumatology is rheumatoid arthritis and it is three to four times more usual among women. The purpose of this study was to describe female patients' experience of living with rheumatoid arthritis. The method, was a review of the literature with eight articles accomplished the criteria for scientific quality done in the accordance to Polit, Beck & Hungler (2001) and are the bases to the conclusions of this study. The result shows five main themes and ten sub themes that illuminate the female patient's experience of living with rheumatoid arthritis. The main themes are: a) the pain, b) the development, c) the relation, d) the well-being and e) the future.

This thesis describes the genus Hemerocallis, the trading with daylily from hybridizer to seller with emphasis on the Swedish market. The first part describes the daylilies biology its botany, breeding, production, pests and diseases. Also the tobacco ringspot nepovirus recently confirmed in Sweden is described. Since the breeding of daylily is mainly done in Florida topics like hardiness and influence of the climate are included. The first part is mainly based on literature studies, but also interviews with growers and breeders from Sweden, USA, Holland and Germany.

Sahlgrenska Academyat University of GothenburgDepartment Of Internal Medicine And Clinical NutritionAbstractTitle: The effect of CLA on body weight and body fat amongst overweight and obese.Author: Sierra De Goldsmith and Amanda EgebergSupervisor: Frode SlindeExaminer: Anna WinkvistProgram: Dietician study program 180/240 ECTSType of paper: Examination paper, 15 hpDate: April 12, 2012Background: Overweight and obesity represents a global problem as it is accompanied by an accumulation of body fat which increases the risk of developing diseases such as diabetes type 2, insulin resistance, cardio vascular diseases and certain types of cancer. Moreover, the prevalence is increasing worldwide. Many consider it difficult to reach a normal weight using only methods such as changing dietary- and exercise habits, this creating a market for products that facilitate weight loss and loss of body fat. The supplement of conjugated linoleic acid (CLA) is such a product. In animal studies, CLA has demonstrated a reduction in both body fat and weight.

Introduktion: Gingivit förekommer hos en större del av befolkningen och kronisk parodontit förekommer hos upptill 40 % av alla vuxna i Sverige. Kunskapen om parodontala sjukdomar och vad de kan leda till är begränsad hos den svenska befolkningen. Den parodontala behandlingen delas in i icke-kirurgisk och kirurgisk infektionskontroll. Mätinstrumenten OHIP-14 och -49 är de mätinstrument som används oftast för att mäta livskvalité.Syfte: Att beskriva livskvalitén hos individer med kronisk parodontit.Frågeställningar: Hur upplever individer med kronisk parodontit sin livskvalité?Metod: En litteraturstudie.Resultat: I resultatet framkommer det att livskvaliteten hos personer med parodontit påverkas påtagligt.

Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.

Multiple sclerosis (MS) is one of our most common neurological diseases. The development of the disease often make the affected persons live with it for a long time. There are two types of the disease, the first is a progressive type and the other is relapsing remitting. Strengthening exercises isn?t commonly used as a treatment method although muscle weakness and fatigue are common symptoms.

American bison (Bison bison bison) is a new species in Sweden and was introduced in the year 2000. In this study the result of an interview and a field investigation is presented. The aim was to investigate the health and parasite status in Swedish bison herds. The most common reason to begin with bison breeding was meat production and/or sale of breeding animals and tourism. The Swedish breeder?s experience of bison is that they in general are healthy.

Health and fitness are two controversial and not easily defined topics that affect people in our modern society every day. We believe that we can find a link between individualism, globalization and the stress concerning weight and appearance ideals. Our bodies have turned into a popular subject for the media, and there is no indication that the interest will decline. As the world gets more artificial, "natural" ideals are getting more attention, such as the concept of a strong and healthy body. But there is also a downside, for example with health issues such as cardiovascular disease increasing following the birth of high-fat diets.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

The tomato is an important crop worldwide, and in recent years it has received great attention due to its rich content of carotenoids, which in studies indicate to have health benefiting properties. Many studies have been done in this area of research and in how to optimize the carotenoid content in tomatoes and tomato products. The objectives of this essay were to summarize present data in this field. The results were as follows:There are nine different carotenoids identified in tomatoes. Lycopene and ?-carotene are the ones that have been given the greatest attention.

Stroke is one of the most common diseases in Sweden and the third most common cause of death (National guidelines concerning stroke, 2000). Dysphagia is a common problem for stroke patients with almost 50 percent of patients suffering from severe swallowing dysfunction (Axelsson, Asplund, Norberg & Eriksson, 1989). The purpose of this study was to investigate how stroke patients with dysphagia experience their swallowing disorders. The method used was a qualitative literature study. An analysis of content was carried out using ideas and inspiration from Graneheim and Lundman (2003).

Overweight and obesity among children and adolescents is increasing. Diseases which earlier occurred exclusively among adults are now also observed among children. There is an urgent need for new treatments that can change this negative trend. The aim of this study was to describe existing treatments for obesity among children in the age of 6-12 and the effect of those treatments. This descriptive literature study is based on 17 research articles published between 2000 and 2007 from different parts in the world.

I inledningen förklarar vi vårt intresse för svenska företag som har framgång utomlands, och hur vi utgick ifrån detta, våra personliga perspektiv och ett intresse för så kallade born globals då vi valde fokus för uppsatsen. Vi avgränsade oss till att undersöka entreprenöriella uppsalabaserade programvaruföretag med utländska kunder, vilka kan sägas vara bra representanter för born global kategorin. Syftet med uppsatsen är att undersöka hur dessa kommer i kontakt med sina internationella kunder.Teoriavsnittet inleds med en orientering av traditionell internationaliseringsteori och varför denna inte är applicerbar på born globals, varpå en definition av detta begrepp följer. Därefter presenteras en modell för att förklara uppkomsten av born globals, där vikten av intern kunskap framhävs. Vad avser specifikt hur själva kontakten med kunderna uppstår, är ett område där vi inte funnit några förklaringar i teorin.Vi har ur en företagsdatabas sorterat ut de företag som stämmer in på våra kriterier för studien.