ABSTRACTPurpose/aim: Are there any differences between how ?old? and ?young? groups within social movements in Sweden view (value) and use alternative and mainstream media?Material/method: The answer to the research problem is sought by conducting qualitative research interviews with representatives of four different groups: Alternativ Stad, Folkkampanjen mot Kärnkraft-Kärnvapen, Attac Sverige and Ingen Människa är Illegal. The theoretical framework consists of research on social movements, especially on their relation to media, and on alternative media.Main results: There exist some, but not great, differences between how ?old? and ?young? groups view and use mainstream and alternative media. The differences are relatively small when it comes to views on media and somewhat larger concerning media use.

The aim of this thesis was to investigate whether the selection of products in the school cafeterias in Uppsala county high schools' comply with NFA's (National Food Administration) recommendations. Furthermore, the intention was to examine pupils´ eating habits before and during the school day, and their views on the school cafeteria´s selection of products. To investigate this, an inventory of school cafeterias in six high schools in Uppsala County, and a survey among 60 pupils were carried out. The results showed that the NFA's recommendations not always were followed. The survey showed that there were healthy products in the cafeterias but unhealthy products nevertheless constituted a large part of the selection.

Due to increasing international competition and new technology IT-consultants has been forced to oversee their business models lately. The main purpose of this study is to investigate the process and consequences of a shift in business model for a consultant by using a methodology based on action research. The empirical foundation consists of a field study with observations, notes, interviews and business related documents. The case describes a consultant?s process of shifting business model from profits based on man-hours to selling a standardized system.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

The purpose of this master?s thesis is to examine from a psychoanalytic point of view how Mare Kandre narrate the complex process when girl becomes woman. Earlier theoretical work concerning Mare Kandre is sparse and limited to narrow cut-outs of her authorship. There are two dissertations, but none with Kandre and her unique fictional works alone in focus. Most frequently she is presented as part of different groups of authors.

While conducting our practical training we experienced how the structure and the complexity of the municipal administration could, from a white-collar workers perspective, become a limitation and burden for efficient work. Deriving from this experience we found an interest in how politicians reasoned with regards to their relationship with supervisor in municipal old-age care. Kouzes och Micos (1979) ?Theory of organizational behavior in human service? became our point of departure. Their framework was therefore the foundation for our research and work throughout this paper. Our aim with this research was to examine how politicians viewed their relationship with supervisor in municipal old-age care.

The aim of this study was to understand how staff at residential homes for unaccompanied children experiences their professional role. The main focus of the study was on how the staff defines their professional role and how they handle the situation to be close and at the same time keep a distance towards the children in care. Five women and two men were interviewed at five different residential homes for unaccompanied children. By symbolic interactionism we are able to see that the professional roles are shaped through interaction with the children in care as well as in relation to colleagues. The main role for the staff is to build up a relationship with the children.

The purpose of this essay was to study how surroundings form young peoples gender and where gender patterns are maintained. This was done by interviewing 12 students from two advanced classes at a comprehensive school in a small town in the southern parts of Sweden. The students where divided into four groups. Two groups with three boys in each, and two groups with three girls in each. We used R.W.

The flexibility of the labour market is considered as an instrument for increasing economic growth.Therefore has the use of flexible employment, also called atypical employment, increased. The atypical employment is characterized by insecurity in comparison with a traditional permanent full- time employment. One of the most common atypical employments is the manning employment, which is insecure whether it is permanent or not. The insecurity in the industry is based on insecure income, unpredictable working hours and poor psychosocial work environment.In order to encourage a continued increase of flexibility in the labour market while the need for security for staffing employees would be satisfied was Directive 2008:104 adopted. A certain amount of security has been achieved.

The purpose of this study was to examine if there are common factors that lead to young people committing crimes according to professionals in social work, crime prevention and the police. The study also aims to examine if juveniles in Swedish suburbs commit more crimes, the consequences that follows and what actions socialworkers have for these juveniles. The study was conducted through qualitative interviews of five professionals in the area who were contacted from different units. In the analysis Goffmans (1971) theory of stigma was used and Goldberg's (2005) Conspiracy Theory. Some of the conclusions that could be drawn from the study was that there is not only one factor influencing young people to delinquency, but often combinations of different factors that lead to this.

The purpose with our essay is to examine how Arabic young men, with Islamic background, behave to the origin culture of alcohol in relation to the Swedish alcohol culture. To get the information we used a qualitative method. We interviewed young men with Islamic background.Some central questions that character our essay was about the interview person's positions between the different alcohol cultures and if the Islamic religion in some way affects their view on alcohol. Another important question was how they interpret the message of the Koran about alcohol.The conclusion with our study is that the majority of the interview persons consider them selves between the two different alcohol cultures. All of the interview persons were in some way influenced of the Islamic religions rules concerning the use of alcohol and this even if some of the persons didn't see themselves as faithful Muslims..

Purpose: The purpose of this thesis is to study the adaptation of recently recruited young professionals to a top consulting firm through their identity construction efforts. We analyze the influence of a major organization-related discourse on young professionals in order to account for the effects of emotional labor on their adaptation to work. Methodology: We have studied our empirical material in the light of a reflexive pragmatic approach. Thus throughout the analysis of interview material, we try to interpret carefully the material from various perspectives. As authors, we also reflect critically upon our own interpretations.

Uppsatsen är en fallstudie om vad 18 ungdomar, som läser det sista året på det samhällsvetenskapliga programmet, har för framtidstro och framtidsdrömmar vad gäller studier och yrken de kommande tio åren. Studien avser att undersöka om det kulturella kapitalet påverkar ungdomarnas syn på framtiden vad gäller studier och yrken samt om det kulturella kapitalet påverkar vilka yrken som innesluts i ungdomarnas kognitiva karta. Eleverna har fått besvara enkätfrågor samt skriva två mindre uppsatsuppgifter. Undersökningen analyserar ungdomarnas skildringar kring deras framtidstro och framtidsdrömmar med hjälp av Pierre Bourdieus kulturella kapitalbegrepp samt Linda S Gottfredsons kognitiva karta över yrken. Resultatet visar en tendens att ungdomar med akademikerföräldrar har en kognitiv karta med mer prestigefyllda yrken inneslutna än vad de andra eleverna har.

The key purpose of this research has been to study and understand how young people with Syriac ethnicity experience their identity, when living in two different cultures. The Syriac minority is something of a special case when it concerns establishing the identity of an individual, since syriac´s do not have an official country.To be able to do this research an interview has been done with four young students with syriac ethnicity. The four of them is attending their final year at ?gymnasiet? in Sweden which is equivalent to USA?s senior year in high school.The multicultural school is today a fact and many immigrants attending the Swedish schools today feels misplaced when they meet the Swedish culture through fellow students and society. A clash between cultures occurs and most of the students, with non-Swedish ethnicity, live some kind of dual life.