AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

Debate over Intellectual Property Rights ?IPRs? particularly patent and copyrights is mainly on forward-looking industries in computer software. As part of a trade deal reached in 1994, the member nations of the World Trade Organisation must adhere to a global agreement known as TRIPS, for the Trade- Related Aspect of Intellectual Property Rights.This study is to analyse the ethical conception of Intellectual Property Rights and in particular its implications on the developing countries in relation to TRIPS. The approach will be to analyse a broad philosophical theories of property to see if there is any justification for a software program to be treated as private property and also argue base on John Rawls two principles of justice in relation to TRIPS Agreement. Some reflections will be put on the use of open-source software by less developing countries.From the study it was asserted that, strong IPRs protection would hinder technological transfer and indigenous learning activities in the early stage of industrialisation when learning takes place through reverse engineering.

A general topic underlying this master thesis is how the public library is being transformed through the subversion and re-articualtion of meaning according to different discourses. The aim of the study can be divided in to levels of analysis. At the first level, the aim is to investigate how categories such as users, needs and vision are articulated in a specific case ?the visionary project Garaget in Malmö, a project which in part include a public library inspired by Idea Store. The next level of analysis sets out to explore how the case of Garaget is related to a totalizing discursive struggle over meaning within the element the public library.

The open air museum of Disagården is situated in the Old Uppsala parish, Uppsala municipality, are projected to portray a double row village, before the land enclosure, on the Uppsala plain during the 1860s and 1870s. Disagården operates under the County Museum of Uppland and serves as an exhibit of Uppland's farming culture during the late 19th century. However, an open-air museum is a complex institution where many interests are linked together. Disagården aims to simultaneously portray an historical environment while offering broad public appeal. The Disagården open air museum was inaugurated in 1931 and consists of relocated buildings that together form three farm complexes "Gränbygården", "Skuttungegården" and "Bärbygården". The thesis explores how the close surroundings of a typical farm in Uppland looked during the 1860s and 1870s. This historical depiction has then been applied to Disagården in a development suggestion creating a foundation from which Disagården can structure the close cultivation of the different farms. The basis of the development program has primarily been compiled through archival and literary studies but also through on-site visits and interviews. How did the concept of open air museums start and what were the ideas behind the concept? Which external influences affected the situating of cultivations and buildings? Which crops and species were present on the farms in Uppland during the specified time period? What was the relation of the different structures to each other? Which organizations had influences on the farmer's household of the Uppland plain? The thesis attempts to clarify the answers to these questions. The influences affecting on the farmer's household in Uppland were probably numerous.

Den här rapporten behandlar ämnet informationsdesign. Informationsdesign är ett flervetenskapligt ämne som omfattar studier av tekniker och processer för framtagning av informationsmaterial. Textdesign, bilddesign och grafisk design är tre av de vetenskapliga ämnen som ingår i informationsdesign. Informationsgrafik är en kombination av text, bild och grafisk form och informationsdesign lämpar sig därför ypperligt för ämnet i denna rapport. Syftet med detta examensarbete har varit att producera informativ och intresseväckande informationsgrafik till en specialtidning som Dagens Industri ger ut i samband med tennisturneringen Swedish Open i Båstad.Informationsgrafikerna består av dels en orienteringskarta som kommer att finnas på sista sidan de dagar tidningen ges ut, dels av tio underliggande informationsgrafiker med tenniskuriosa.

This paper is about transferring a feeling from a physical place to the Internet. The paper explores methods on how this transfer is done. Websites have a tendency to not portray the company behind it in a correct way. For companies with a distinct esthetic and work hard on their image and brand it is important that this hard work is portrayed correctly in every aspect. The problems this paper explores are: the importance of personas in a design process, methods of transferring a feeling from a physical place with design and how this can be tested, and using open-source content management systems in creating usable websites.

Bovine milk is an excellent source of bioactive peptides. The bioactive peptides are in an inactive state in the protein and are released during enzymatic activity, e.g. during cheese ripening. Specific properties of bioactive peptides from ripened cheese has been reported, e.g. antihypertensive, antioxidative, antimicrobial, immunomodulatory and mineral binding.

The aim of this study was to, using previously collected data from self-declared antisocial behaviour questionnaires, examine if the crime frequency has been different between adolescents that have either been referred to two different forms of open care in social service, child and youth psychiatric inpatient care or have been sent to Homes for Specialised Supervision. The criminality frequency and the most common crimes committed were compared between the study groups and further between genders in each particular study group. Statistical significance testing was used and the results of the survey revealed that juvenile delinquents that had committed severe criminal acts were represented in all four groups. The study group with adolescents in national care was the most different from other groups. These youths seemed to have had a lower crime frequency than the other groups with the exception assault and robbery.

The aim with this study was to examine which information sources are used by the librarians in the process of changing automated library system and why. Furthermore it was of interest to examine whether there are any correlations between variables environment, information quality, information availability, information need and information sources. I used a quantitative method that was carried out in form of a nationwide survey. Questionnaires were sent out to all the Swedish libraries that had change library systems sometime between the years 2000.

The purpose of this study has been to examine reading habits and the use of the library by pre­school teachers in a mainly multicultural community, and also explore to what extent activities in the local library are aimed at preschoolers.The study used a sociocultural approach based on Vygotsky?s theories of learning and development and Söderbergh?s theory of early childhood language development, and was carried out during the summer 2009. The methodology used was both quantitative and qualitative, with a combination of questionnaires and interviews. Questionnaires were sent out to each section of the municipal pre­schools within the catchments area of the local public library in a multicultural suburb of Uppsala. Three short interviews were carried out with staff at the local and main library branches, as well as library staff at the County Council.The results show that, although preschool teachers find reading important in their work, many teachers read spontaneously and/or sporadically.

The thesis examines the view of reality as expressed in the subject structure of the web directory Open Directory Project. This is analyzed in comparison with library classification systems, regarded as products of the modern library movement. The question is raised whether the world view of the directory, in contrast to the modern classification systems, can be seen as an expression of postmodernity. Postmodernity is then understood as a radical critique of the modern belief in neutral science and technology as ways of objectively describing the universe of knowledge. The theoretical and methodological approach adopted is borrowed from a poststructuralist reading of Michel Foucault's archaeology and sociologically coloured classification research.

In the new Library Act of 2014, it is stated that public library supply should be characterized by quality. To investigate what this means for the library, I do a functional analysis of ideas of librarians' views on quality and how they work with purchasing, weeding and mediation. I have chosen to limit the essay to fiction for adults in Swedish public libraries. By combining the basal idea analysis, where I investigate librarians' ideas about quality, with an operational analysis of ideas, where I examine the effects librarians' quality ideas get for the daily work, Iwant to find out the librarians' quality ideals.The material I analyze consists of 18 questionnaires, filled out by librarians with responsibility for purchasing and / or thinning in libraries across Sweden. The analysis is done with an analytical schedule, that consists of a number of opposing ideal types taken from previous research on quality, purchasing, thinning or mediation.

Several previous studies have in different ways tried to explain how new social movements are affected by the different sets of political and social contexts within different states and societies. This essay asks the question how much the institutional aspects within the theory of Political Opportunity Structures (POS) have determined how the rather successful animal rights movements in the Netherlands and Great Britain have mobilized and acted to gain progress. Since the Netherlands and Great Britain contains different kinds of political and institutional contexts, these two states are found to be suitable for a comparative analysis of the theory's durability. A qualitative portrayal of both state's institutional political opportunity structures are presented. Then the mobilization, progress, and actions of the political party ?Party for the Animals? in the Netherlands, and a wide group of animal rights organisations in Great Britain are determined.

The aim of this Masters thesis is to examine and analyse how the public librarys mission is interpreted and formulated in a selection of library related journals. The journals are both international scientific referee journals from the LIS field and journals with a closer connection to the practitioners within the public library field. The idea is that these journals can be seen as windows to an academic theoretic perspective on public libraries, as well as to the practitioners way of talking about the librarys mission. The study also aims to examine if there is a difference in the way that the librarys mission is interpreted and discussed among theorists and among practitioners within the field. The theoretical starting-point is Ernesto Laclaus and Chantal Mouffes discourse theory, and the method is text analytic.

Vi har i vår forskning belyst hur elever upplever arbetet med öppna respektive slutna frågor. Vi har framförallt tittat på hur arbetet med öppna och slutna frågor haft för inverkan på elevers möjligheter till perspektivbyte i tid och rum. Öppna frågor har i vår forskning varit lika med hög frihetsgrad medan slutna frågor är lika med låg eller ingen frihetsgrad. Vi har i vår forskning jämfört resultatet av en essäuppgift från två grupper med elever från årskurs 6. Dessa två grupper har innan uppgiften vägletts i temat ?En resa till Kina? i var sin experimentlektion.