Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.

In this text I will work on three situations from my daily work as a pedagogue at preschool. The situations are about how pedagogues at preschool relate to children in difficult situations, e.g. when they pee in their pants or long for their pacifier. Those are situations which occur frequently at preschool, but they are still rarely coming up for discussions. The problem in the situations is difficult to describe which makes the essay a suitable form for me to explore and discuss it.

Background: Abortion implies that the pregnancy is interrupted. According to the World Health Organization approximately 46 million induced abortions are carried out each year. Different methods of abortion can be used such as medical and surgical methods. The medical method especially affects a nurse?s experience of the procedure.

One of sociology´s to assess the effects of political decision. According to sociologist Anders Persson the society is changing, and in that change social fear appear. In the reaction of social fear some people are being excluded. In that more narrow frame for normality laws are created that makes some parents and their children ?the other?.

As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these marketing activities are fairly unknown. Therefore there is an interest in examining the controversial brands marketing progression in Social Media.

Background: About five percent of the infants being born in Sweden are cared for in a neonatal unit because of their prematurity. Breastfeeding and breast milk is considered to be the best nutrition for infants in general and for premature infants in particular. The premature infant, depending on how premature, may not be able to breastfeed effectively due to their immaturity. Stress, anxiety and fatigue are factors that affect breast milk production in a negative direction and these feelings are common in the neonatal unit.Aim: To illuminate mothers? experiences of breastfeeding the premature infant in the neonatal unit.Method: A literature review of eight studies with a qualitative research approach, published between the year 2000 and 2012 was conducted.

The aim of this report is to develop an improved basis for calculation of common costs as well as to create a support, showing which steps can be taken for improving the future monitoring at NCC Hus in Karlstad.The objective of this report is to improve the quality of the process of quoting by verifying current key numbers, production of new key numbers and to identify the problems affecting the monitoring of projects.The objective is also to provide suggestions of actions improving quality assurance at NCC Hus in Karlstad..

One of sociology´s to assess the effects of political decision. According to sociologist Anders Persson the society is changing, and in that change social fear appear. In the reaction of social fear some people are being excluded. In that more narrow frame for normality laws are created that makes some parents and their children ?the other?. Nine years ago the sociologist Eva Kärfve published a book that was very critical to the newborn psychiatrics diagnosing of children as a way of segregating groups in society.

What causes people to move within and between certain places and not within and between others? How do physical outdoor environments affect the way people act and move? Do different environments generate different body language and mimics in the bodies that inhabit them? In my pursuit for answers to these questions I studied literature and initiated and took part in dialogues in the form of workshops, all of which has resulted into this thesis. My questions have initially arisen from reflections of my own environment and how it not only affects my mental condition, but also my actions. Drawing upon the hermeneutic term ?preconception? I trust that what we label ?truth? is constructed by our lived experience and the society we grow up in.

Stock analysts have through the analyses they write a large impact on the expectations on the market and the direction of investors investments. This creates undesired fluctuations on the market that raises the level of uncertainty. The way that the analysts satisfy their need for information is connected to how their final analysis will be shaped. There is a large knowledge gap concerning the way that the analysts work and this gives unsatisfactory ways of communication. This thesis is set out to create a greater understanding of how optimal communication towards this target group should be brought out.

The essay?s main focus has been to investigate and analyze the political actions behind the 2015?s grade compromise; an agreement to introduce grades from the fourth year in primary school. Through a game-theory analysis, mainly based in Leif Lewin?s and Jörgen Herman's research on rationality in politics, this study examined the grade debate  during a fifteen year period. The primary task has thereby been to explain the grade compromise through game-theory.

Political consumption is a manner of impinging politically that has become more frequent lately. Adolescents seem to be attracted by the idea of expressing oneself politically through ones wallet. The purpose of this analysis is to elucidate this essay?s participants? manner of expressing political consumption and analyze how they discuss motives against and for political consumption with a sociological perspective. To accomplish this, this essay will aim to answer the following questions: In what manner do the participants express their political consumption and what are their motives for and against political consumption?  In order to answer the essay?s purpose and questions, two focus group interviews have been made.

An investigation of the remedies in the Swedish Public Procurement Law. The result of this investigation shows that the remedies are not satisfactory in upkeeping the Procurement Law. The swedish legislator has not fulfilled the demands of the European Councils Regulations in this area. This results in ineffective use of public funding as well as discriminating actions against private suppliers. I have found that some changes must take place in the legislation and that an electronic procurement procedure makes the legislation easier for both the public and the private parties to understand..

This study examines how a couple of Swedish daily newspapers construct the hacker network Anonymous, with an aim to discuss its possible effects. The question was: In which ways is the network Anonymous constructed in a few Swedish newspapers?                      26 articles from four chosen newspaper were analysed, but because of many similarities in content, only 10 were chosen for deep analysis. With Fairclough's model of critical discourse analysis as chosen method, constructions varying from the images of heroes to villains were found as a result. The most common construction was that of Anonymous as a threat, which was most often exaggerated compared to what actions were actually described in the texts.

In this text I will work on three situations from my daily work as a pedagogue at preschool. The situations are about how pedagogues at preschool relate to children in difficult situations, e.g. when they pee in their pants or long for their pacifier. Those are situations which occur frequently at preschool, but they are still rarely coming up for discussions. The problem in the situations is difficult to describe which makes the essay a suitable form for me to explore and discuss it.