Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total marketing budget is being spent on the media investments, on behalf of the actual advertising production, the more interesting it turns out to maximize the effects of the media expenses. The search for optimization is somewhat practised today by brand managers who are daringly adding a few more media channels to support their TV-campaigns. Buying ad space in TV is nevertheless much more expensive than the radio equivalent.

Mothers and fathers in Sweden receive an earnings-related benefit of 80 percent of their income when they take parental leave. There exists a ceiling in the allowance though, meaning that some people with high earnings don?t receive fully 80 percent of their ordinary salary. The length of the parental leave varies between women and men and also among men and women. Various reasons are used to explain this; one of them is economical.

This essay has examined how the local community is involved with the tourism development on the San Blas islands and how it effects the destinations development. The method of choice has been a qualitative interview with an operator that offers trips to the destination. Also there has been made a literature study where previous research about the San Blas and the subjects of choice is being presented. During the writing process of this essay it has become obvious to us that the local community (Kuna Yala) is very much involved in everything that concerns the destination. We can thereby establish that the local community of San Blas can be placed on the top step of Arnsteins (1969) ?Ladder of Participation?.

By today?s date there are a lot of companies that are in great need of restructuring their paperwork in a more organized way. This can be excellent arranged with the help of properly constructed computer software. The aviation industry is no exception, but actually a good example of this. Täby Air Maintenance (TAM) is a company which is situated in Örebro.

Purpose: The purpose of this study is to analyze the application of sensory marketing in malls.Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes essential in the design of a mall so it will be attractive enough. Sensory marketing can be an appropriate method to stand out from the crowd and attract visitors. Sensory marketing is a process of engaging visitor?s senses to create a strong relationship between the brand and visitors.

Every year the Swedish gambling monopoly serves as a significant source of income for the government. This income is later distributed by the government on various areas for the common good. The question is wheather the state is allowed to preserve this lucrativemarket for itself by any means necessary. Also is it enough to claim that the monopoly exists to protect the citizens, and thus escaping the conditions of EC-law, and its struggle to harmonize trade between the member states? This thesis describes the Swedish gambling monopoly and its relationship with EC-law.

Researchers in the field of political corruption generally expect voters in democratic states to lose trust in corrupted politicians. However, there are cases where corrupted politicians maintain their popularity, a phenomenon studied in this thesis. Focus lies on three cases of political corruption: the Italian Prime Minister Silvio Berlusconi who has been the subject of several judicial investigations and court cases; the impeached former president of Lithuania, Rolandas Paksas; and the German Christian Democratic Union's (CDU) involvement in a party funding scandal. The cases are chosen based on the method of agreement. Berlusconi, Paksas and CDU have all, in spite of their corrupt behaviour, kept or regained popular support among a large group of their country's citizens.

Due to the technical development the enterprises of today are forced to creative thinking when it comes to marketing of their products. An example of one of these new methods are the development of product placement which has come to an interesting turn namely advertiser funded programming (AFP). Instead of the product just being a small part of the storyline it has become the story itself. The purpose of this study is to analyse how the advertiser funded tv-production Roomservice, a Swedish home styling program, communicates with it?s viewers as well as how they perceive the message.

The aim of this study is to describe how unemployment is experienced by unemployed persons and how this situation affects their health and wellbeing. A qualitative semi structured interview method has been applied. The study includes seven persons in the age between 29- 58. Four of them were women and three were men. The following four themes are presented in the study: psychological health and wellbeing and how unemployment is experienced, social factors, economic factors and, how they value a job.

Social work in Sweden has historically been mostly done by the public sector andthe work has been regulated by law. In the last two decades, private and voluntaryactors have played an important role as providers of welfare state; one of theseplayers is the Swedish Church. The aim of this thesis has been to describe thework the deacons perform in the Swedish Church in a medium-sized municipalityin Sweden. To find out how much freedom of action the deacons themselves feelthat they have and if they feel that their work is influenced by the social work thatother performers are doing. In order to reach the goal, a qualitative approach wasused where seven deacons were interviewed.

The purpose of this study is to analyze how university students, who are not members of a political party, experiencing existing selective and collective incentives for involvement in a political party. Furthermore, the study will highlight incentives which could help the political parties to increase their membership. The study is based on seven interviews and the respondents were selected after conducting a survey of students? political involvement. The interviews were analyzed through the theory of selective and collective incentives. The study shows that the incentives, both selective and collective, for involvement in a political party in general are weak and that the costs in terms of time, money and education are seen as too high.

In this essay I will analyze how the poor relief was used in Eskilstuna during the years of 1883 to 1913. In the records over who took allowance from the authorities it will also be mention the year of birth, which block the person lived in, sometimes if that person had any children, and if the person was a women it was often written down what profession the (often dead) husband have had when he was alive, or as an alternative what the fathers profession had been and finally its notified how much the person had every month in allowance.I want to see how the poor relief changed over time. I will do four close checkups, i choose the years 1883, 1893, 1903 and 1913. I will read in the records and compare how many it was that needed the poor relief for that year and further on I will mark out where these people was living in Eskilstuna city. For that propose I will use a map from 1890 and mark out every block in town that received the allowance.

The purpose of this Master's thesis is to investigate the role of the public library when the local government in the municipality arranges distance education at university level. The thesis has two main areas of questioning and these are goals and resources. In the study it is examined if the local goals have changed during the period 2000 until 2005, due to the development of distance education. It is investigated if change actually has occurred and if it has, in what way the goals have changed. It is also examined if and how the goals correspond with the work that is being performed in the public library.

AbstractSince the 2006 election the country of Sweden is governed by four Liberal and Conservative parties. Parties that by cooperating maintain power in office and forms a so called coalition. A coalition that not only can be seen at the national but also at the local level. According to pervious research coalitions that holds control of the seats in the government at the national level tends to increase the total expenditures compared to other types of government formations. Can a similar connection be seen at the local level? This the fundamental issue of this essay.

The media industry in general and the newspaper in particular is going through major changes ? technological, logistical, economical ? due to the dropping sales and width of the printed daily newspaper. Few organisations have been spared the necessary rationalizations and cut-downs in staff. All of them are expected to produce more and better content, in more and new channels and platforms, with less resources. Some have been preparing for this a long time, others have never entered the digital world of news.