The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

Dogs have been held as pets for thousands of years. Dogs held today usually get some sort of training some time during their life. You can train dogs for many different reasons such as general obedience or you can train them for competition. When training a dog every behaviour is followed by a consequence. These consequences are positive reinforcement, positive punishment, negative punishment and negative reinforcement.

AbstractC-level essay in political science, by Frida Orlinder, spring semester 2008Supervisor: Susan Marton?Good contracting? ? A study of contracting in public procurement regarding the transportation of school children?Over the last decades models influenced by the market have been gaining influence in public administration all over the world. New Public Management has been presented as a theoretical ?shopping basket? from which concepts can be applied to the administration of municipal services. The purpose of this essay is to investigate in an explorative way how New Public Management (NPM) views contracting and the role of the internal customer in contracting.

The goal for this thesis work was to develop Business Intelligence (BI) for an IT consultant company.LexiConsult is an IT consultant company in the Lexicon-group which offers expertise within Office (templates, database, spreadsheets, Outlook etc.) but also SharePoint development and services like support, documentation etcetera.We have investigated the functionality in SharePoint and MS SQL Server and have also evaluated which possibilities these platforms offer in terms of creating a BI-solution for LexiConsults needs. SharePoint offers a variety of different tools and services for BI but none of these where available in the Office365-version which LexiConsult uses. Another solution was therefore suggested where the reports should be published on a web hosting company.We have also studied critical success factors when implementing BI in an IT consulting company.The result is a set of BI-reports developed for SQL Server Reporting Services (SSRS), which the staff of LexiConsult can access via their SharePoint site.The reports are designed for monitoring and analysis of the economy with e.g. key performance indicators, drill-down of the revenue in different aspects such as by time period, per employee, per customer etcetera. The reports provides vital knowledge that can be used for decision support, e.g.

The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

Det finns många olika metoder att tillämpa vidvarumärkesvärderingarvilket lett till att värderingarna har varit avskiftande kvalitet och utformning. Detta harbidragit tillbland annatinförandet avISO 10668:2010Brand valuation - Requirements formonetary brand valuation.Syfte:Vårt syfte med studien är att beskriva hur varumärkesspecialistertillämpar varumärkesvärdering i praktiken och vilka skillnader detär i och med införandet av ISO 10668:2010. Vidare vill vianalysera om ISO 10668:2010 har bidragit till högre upplevdtillförlighet och bättre vägledning vid varumärkesvärderingar.Metod:Studien bygger på en kvalitativ metod med abduktiv ansats därintervjuer med varumärkesspecialisterhar genomförts. Akademisklitteratur, elektroniska källor samt vetenskapliga artiklar har varitgrundläggande för studiens genomförande.Analys och slutsats:Varumärkesspecialisterna är eniga om att tillämpning avvarumärkesvärderinghar ändrats viss grad i positiv riktning sedaninförandet av ISO 10668:2010. Om standarden följs bidrar den tillen mer tillförlitlig värdering eftersom den beaktar aspekter sombidrar till en mer rättvis bild av varumärket.

This study was based on a quantitative method to examine gender-related attitudes towards leadership styles among employees in trade union organizations in Sweden. The aim of the research was to investigate and understand how gender relates to attitudes regarding leadership within these organizations. The study was based on research questions related to preferences for different leadership styles and the impact of gender on these attitudes. The study incorporated previous research and relevant theoretical frameworks such as leadership theories, gender theories, and theories on prejudice against female leaders to contextualize our findings. Data were collected through a survey using a convenience sampling method, targeting employees of trade union organizations in Sweden.

AbstractC-level essay in political science, by Frida Orlinder, spring semester 2008Supervisor: Susan Marton?Good contracting? ? A study of contracting in public procurement regarding the transportation of school children?Over the last decades models influenced by the market have been gaining influence in public administration all over the world. New Public Management has been presented as a theoretical ?shopping basket? from which concepts can be applied to the administration of municipal services. The purpose of this essay is to investigate in an explorative way how New Public Management (NPM) views contracting and the role of the internal customer in contracting.

This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.

The starting point of this study is theories of European integration, which are used to formulate different scenarios about the future of the European Union. This is made in regards to the eurocrisis which has intensified the discussion about how to change the construction of the euro to overcome the economic difficulties that has arisen. In this study, four different scenarios are presented: "An updated Europe", "A new Europe", "The death of the euro" and "Goodbye Greece". The first two scenarios takes its starting point in the neofunctionalist theory of European integration and describes how the EU might increase its level of integration in different ways. We can either see a development where the EU tries to improve the implementation of the rules that are meant to coordinate the member states? economic policy, or we might encounter a more advanced integration where fiscal policy competences are transferred to the EU-level.The latter scenarios, however, takes another theory in to account, liberal intergovernmentalism, and describes how the eurozone might be fragmented in different ways due to conflicts of interest between lenders and countries that has to receive loan-packages.

The environment has become an important part in people´s lives, and in today´s society stakeholders demands have increased upon companies when it comes to sustainability reports. How these sustainability reports are designed depends on whom it?s for, laws and regulations, and the companies own norms and values. The purpose of sustainability reports is to measure, monitor and compare a company´s enviromental impact. It?s not only about integrating economics, but also enviromental and social standards together to get both financial and competitive advantages.Sustainable Value method is a new model and is the first real method that can be used to evaluate a company´s resources, both financial, social and enviromental to a sustainable value.This model is used to compare the resource efficiency between companies.In this thesis, a documentary study with an experimental approach has been made.Sustainability reports from six selected companies (in the engineering and forestry sector) have been investigated with respect to their accounting for carbon dioxide, and an experiment using the method ?Sustainable Value Approach? was subsequently performed.

The purpose of this study is to analyze the phenomenon of ?electronic bullying?, and furthermore to describe how this phenomenon is perceived by teenage girls with language disorders in combination with autism spectra. The conclusions and result from this study is derived from six in-depth interviews, thereof four being with girls with autism spectra diagnosis and all but one diagnosed with language disorder in addition (referred to as main respondents). The two reminding girls neither had language disorder nor autism spectra (referred to as comparing respondents). They were added to the study for the purpose of comparing their experiences and descriptions of those with language disorder and/or autism spectra diagnosis. For interpretation and analysis of study result, I have applied the method of phenomenology.                              The study?s main respondents had own experiences in the area of electronic bullying, albeit their level of knowledge of the subject were very limited and they had problems to interpret information given.

The genus Campylobacter is globally recognised as the leading bacterial cause of human foodborne gastroenteritis. Every year around 8000 Swedes are infected by Campylobacter. Most people are infected by thermotolerant Campylobacter species, commonly C. jejuni and C. coli.

Background: The speech- and language deficit aphasia affects 12 000 persons annually in Sweden. Aphasia is caused by injury in the brain and the most common etiology is stroke. According to the tool for describing and assessing aphasia, A-FROM (Kagan et al., 2008), the four following aspects of aphasia need to be considered: severity of aphasia, participation in life situations, communication and language environment and personal factors. Several different interventions and treatments can be performed in every domain. There is scientific evidence for interventions performed by speech and language pathologists; however, the question is yet being discussed since results are unambiguous.Purpose: The main purpose of this study is to investigate which aphasia interventions performed by speech and language pathologists that are supported by evidence.

Forest as an investment alternative has become more and more popular over the last few years. Between the years 2004 and 2007 increased the price level on forest land with 70 percent in Jämtland. In this thesis a comparison has been conducted between forest in Jämtland and an investment in the stock market. The risk in the two investment alternatives has been included in the comparison. The thesis includes two different studies between the two alternatives.