Immateriella tillgångar har blivit allt viktigare i en globaliserad värld med stora företag som investerar och agerar i olika länder. En viktig immateriell tillgång är varumärken. För att kunna värdera ett varumärkes värde finns det flera finansiella metoder. En ny standard, ISO 10668 Requirements for monetary brand valuation, utgavs av ISO (International Organization for Standardization) 1 september 2010. Syftet med denna standard är att på ett tillförlitligt sätt kunna värdera varumärken under sin uppbyggnad, vid eventuella tvister samt vid ett företagsförvärv.

Skogsfastighetsmarknaden var tidigare reglerad så att priserna på fastigheterna inte alltid kunnats anse som marknadsvärden. När marknaden sedan avreglerades under början av 1990-talet steg fastighetspriserna kraftigt. Utvecklingen var intressant då den faktor som tidigare varit den starkast prispåverkande faktorn, virket och värdet av detta, inte alltid följde samma utveckling som fastighetspriserna vilket lett till ett gap.Detta gap har i forskningen kommit att kallats den icke-monetära nyttan, en del som inte genererade några pengar likt skogen. Tidigare forskning har fastställt att denna nytta kan bestå av äganderätt-, affektions-, natur- och rekreationsvärden samt att dessa nyttor varierar kraftigt mellan olika köpare, och hur de värderar dem. Hur en värderare då ska fastställa ett marknadsvärde när en sådan stor del av värdet utgörs av en kraftigt varierande faktor är väldigt intressant.Denna studie har därför utrett hur värderare tar hänsyn till dessa icke-monetära nyttor i sin bedömning av marknadsvärde på skogsfastigheter.

An uncountable number of companies are present in foreign markets as a result of what we commonly choose to call globalization. This is especially true for Swedish companies traditionally operating on small markets. A company that is about to establish on a new market is faced not only with possibilities but also with challenges and risks. Researchers have found that companies that establish on foreign markets will have to deal with competitors on the national as well as on the global market, and therefore need consider how they globalize their brands. In addition to this, a brand can only reach international success if its message is coherent within and across every single market.

Detta är en teoretisk uppsats som jämför ett antal olika relevanta teoretikers problematisering av begreppen IMF conditionality, nationellt ägandeskap och statssuveränitet samt dessa teoretikers syn på relationen mellan dessa. Jag har analyserat innehållet i ett antal olika litterära källor och jag refererar till ett flertal antal teoretiker. De ekonomiska lån som IMF ger till stater är villkorade med åtaganden som mottagarlandet måste uppfylla. Dessa villkor hänvisas ofta till som IMF conditioanlity. Statssuveränitet och nationellt ägandeskap definieras som en stats kontroll av sin egen inhemska politik, i denna uppsats begränsad till att gälla den ekonomiska politiken.

The purpose of this study was to analyze and develop a workflow for assessing and representing the value of ecosystems to professionals involved in municipal planning. A thorough literature review was conducted and supplemented by interviews and observations. Frameworks for ecosystem service assessments were analyzed and combined with methods in urban planning in order to assess social and ecological conditions. A workflow was set up and methods were evaluated by applying them to a case study in the area Åstråket in Uppsala. Experience from the case study was compiled in order to improve the workflow.Complex assessments were identified and simplified for the method to be useful for practitioners.

Today?s farmers are constantly affected by the fluctuating world market prices on grain and thereby the price risk that comes with the price fluctuations. The volatile prices of grain increase the price risk within the business, which in turn affects the profitability of the business. The fluctuating prices together with the increased price risk within the farm business have opened up the market for hedging instruments. In this master thesis project, the aim is to identify the underlying end-values of 30 Swedish farmers? related to their choice of using hedging and the product; forward contract.

För att ett företag ska kunna hålla sig flytande på marknaden idag krävs de att de har hundra procent koll på vad som sker i deras fabriker och att de strävar efter en mer hållbar tillverkningsprocess. Att försäkra konsumenterna om att fabrikerna inte använder sig av barnarbete eller dåliga arbetsförhållanden räcker inte längre utan det krävs en bredare kunskap inom miljö och hållbar utveckling för att den trogna kunden ska stanna. Syftet med denna rapport är att kontrollera det nyuppstartade företaget DENIM IS DEAD?s produktion och utvärdera om hur man kan förädla de olika processtegen samt skapa transparens gentemot kund.Metoden som arbetet utformades efter var genom en fallstudie som är baserad på en mestadels deduktiv metod men med inslag av induktiv metod. Där grunden lades genom en utförlig faktainsamling för att i rapportens senare del kunna analysera de hypoteser och problemformuleringar som ställts.Målet med rapporten var att ta fram en metod eller produkt som ska underlätta kommunikationen med DENIM IS DEAD?s kund.

Och nu blir det reklamfilm - En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009Seminar date: 2010-01-14Department: Media- and Communication scienceReport category: Degree project undergraduate levelAuthors: Johan Heikensten and Elin LarssonAdvisor: Kristoffer HoltPurpose: When TV4 for the first time offered advertising time to the Swedish political parties for the upcoming election of the European Parliament in 2009, a huge debate broke loose in the media. Regardless of opinions on the matter, we find it safe to say that political television commercials will have a great influence on future election campaigns in Sweden. Hence, we find it of great interest and importance to examine these seven commercials in order to look for tendencies, strategies and trends within the material. Theories: The theory chapter includes Communication, Political communication, Videostyle, Commercial strategies, Rhetoric and Semiotics. Methodology: The survey is based upon two qualitative analyses, a rhetorical analysis and a semiotic analysis.

ICA is the largest general dealer in the Swedish market as well as the largest supplier to the independent ICA-dealers. The principal and one of the biggest stakeholders of this thesis is the department Supply Chain Development who is responsible for the development of ICA?s Supply Chain.The purpose of this study is to examine how ICA?s sales are affected by weather and to make recommendations on how ICA should proceed with its work regarding this issue. By leveraging their forecasts by including weather, ICA hopes that their logistical metrics amount of spoilage, service levels and number of inventory days will improve. This thesis describes how ICA is working with weather currently, and furthermore it discusses the existing literature within this area.

SammanfattningFörfattare: Cecilia WihlborgTitel: Vägen till en lyckad kampanj utan starka ekonomiska muskler ? En rekommendation för kampanjarbeteKandidatuppsats: M Kand, 15 hpHandledare: Sven RossPeriod: Vårterminen 2013Problem/Bakgrund: Denna uppsats skrivs på uppdrag av bransch- och arbetsgivarorganisationen Glasbranschföreningen (GBF). Organisationen upplever ett behov av strategi, tips och råd för hur de ska arbeta med kampanjer framöver. Frågetecknen rör vilka kommunikationskanaler man ska använda och hur de ska användas, samt hur man överlag ska lägga upp en kampanjstrategi. I och med GBF:s begränsade resurser i form av ekonomi och personal, fokuserar denna uppsats på kampanjarbete ur ett resurseffektivt perspektiv.Syfte: Att undersöka hur tre organisationer arbetat med respektive kampanj för att belysa frågan om hur man åstadkommer maximalt genomslag när man som organisation har begränsade resurser.

Today?s electrical grid companies understand that better knowledge of and information about their grid can help realize a smart grid network. One way to gain better knowledge and information about the low voltage network is to install measuring equipment on the substation transformer´s secondary low voltage side that measures the low voltage network losses for that specific substation. By doing so, grid companies can, due to the calculation of the low voltage network losses, identify and address issues such as illegal power dissipation, unmeasured power outtakes, and unsatisfied technical documentation for the substations low voltage network.During 2012, Mälarenergi Elnät AB had a total electrical network loss (both medium and low voltage network losses included) of three to four percent of their total distributed electrical volume. Converting this energy volume into a monetary figure this accounts for a loss of around 30 million Swedish crowns.

During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. On the other hand firms increasingly are adopting more responsible behaviour towards their societies. In this context, one critical question is to understand how corporate conduct may affect brand equity. The purpose of this study was to find how brand equity (BE) measurement methods embrace corporate responsibility (CR), based on a literature review.

The intensity of cleaning declined dramatically in the early 1990?s in the Swedish forests. Recession, an economic depressed forestry and the new law of silviculture from 1993, where the duty of cleaning was removed have been considered as sources to the decline. This has led to a situation where huge areas of forests are untouched, which can lead to negative effects for those stands in the future. The purpose of this thesis was to find out how the individual landowner acts and feel when it concerns cleaning activities. Has the landowner noticed Södra?s campaigns about cleaning and what sort of measure should Södra implement to increase the members? cleaning activity? The thesis is based on a opinion poll made through a random draw among all Södra?s members.

Kenya is considered to be a developing country. This means that basic needs such as nutrition are not met for an extended period of time (www, Sida 1, 2012). Approximately half of the population is living under the poverty line (www, CIA 1, 2012). Agriculture is the largest sector in the country, employing 75% of the population. These are thereby directly dependent on the sufficiency of outputs received.

SARS [Severe Acute Respiratory Syndrome] penetrated China in spring of 2003, created havoc in the social society, exposed weaknesses within the political system and pushed the nation towards a crisis of confidence. At the same time the crisis revitalised the Party's position, brought people from different social stratum together and had a beneficial impact on the populace's knowledge on health related issues.What makes the SARS crisis in China interesting for further and deeper investigation is the method it chose to respond to its national crisis. They plan of response was indeed a retrogression back to "older" times, using methods and propaganda very much like those used during Mao Zedong and later Deng Xiaoping. The first step of response was denial and cover up of the real situation, which quickly turned to unprecedented transparency, as the magnitude of SARS became known. The Party and the government were quick to proclaim themselves as the bearer of the key knowledge and information on how to best fight the disease, this in sharp contrast to the political trend of more co-operation between the private and public sector and political transparency.