By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards Generation Y to include on what social media platform Generation Y is most susceptible for content marketing.The purpose of this study is to help companies whose target market is Generation Y to aim their content marketing through the right distribution channels, to save time and money. To meet this objective and to answer the main question of this study, empirical data was collected through a web based, quantitative survey which was completed by a total of 301 respondents, all of them belonging to Generation Y. The collected quantitative data was contrasted with existing theory and was analysed.The study concluded that Facebook is the social media channel where Generation Y feel most susceptible for content marketing, followed by YouTube. .

This masters thesis takes the providers perspective on public library story times for children. The main questions are: What perspectives can the providers have? How does the perspective affect the content and how is the story time drawn up? Five story time providers were interviewed about the purpose of their story times, the methods they used and the content they chose. A model with four criteria was used to analyze the result of the interviews. The criteria were: adult criteria, consideration of the childrens view, pedagogical criteria and literary/story time criteria.

Många av Sveriges badhus byggda i slutet av 1900-talet börjar idag visa tecken på kraftiga fuktskador på grund av extrema inomhusklimat. Denna rapport förklarar den allmänna problematiken kring högt fuktbelastade byggnader och berör det fuktskadade badhuset Aquarena i Katrineholm.  Extrem noggrannhet krävs vid montering av ångspärr i en konstruktion, speciellt vid högt invändigt fukttillskott. Optimal placering av fuktspärren i konstruktionens varmare del innebär att fukt aldrig tillåts kondensera och därmed minimeras risken för fuktskador och negativa konsekvenser. Verkligheten visar också att om kunskaper om fukt och fuktskador prioriteras redan i ett tidigt stadium under projektering kan många hundratusentals kronor sparas. Beräkningar av fukttransport har gjorts för tidigare ytterväggskonstruktion i Aquarena (den som drabbats av skador) och nybyggd ytterväggskonstruktion (nyframtagen till återuppbyggnaden) i datorprogrammet WUFI Pro 4.2 och analyserats i WUFI Bio 3.0.

The main purpose of this study is to get an increased knowledge of the content on the Swedish website lektion.se. The study wants to find out if the content can relate to the syllabus for Swedish and the sociocultural view of learning. The questions it aims to answer are how the content of lessons in Swedish in grade 1-5 is related to the syllabus for Swedish and the sociocultural view of learning. This has been a study of text from lessons taken from the website. The study has been made with support from qualitative and quantitative analysis of text.

Ethanol for automotive purposes is an issue much debated and researchers disagree about the benefits of bioethanol. Converting energy-rich crops into ethanol suitable as motor fuel is a complex process and continuous development and improvements of processes and material used are important steps in the work of developing environmental friendly fuels. Grain is usually preserved by drying which consumes a lot of energy. Alternative storage of high-moisture grain in airtight storage systems reduce the energy required to produce bioethanol and studies have also shown that ethanol yields are increased more than 10% in ethanol fermentations of moist grain compared to dry. Airtight storage is often not perfectly airtight so biocontrol agents are necessary in order to preserve the grain.

The purpose of this study was to investigate how the content of glucose, fructose, sucrose and fructan (WSC) varied in silage, haylage and hay harvested from the same field and at the same time of harvest. The study also investigated if differences in the WSC-fraction in the forages caused differences in composition of WSC in the colon of horses fed the forages. Hay, haylage and silage were harvested in the first week of June 2005 and stored for about nine months before feeding. Horses that were fistulated in right ventral colon and caecum were used, but only the colon fistula was used for sampling. The fresh crop and the conserved hay, haylage and silage were analyzed for chemical composition and WSC-fraction.

The web sites of libraries are to a large extent their public face and to help market their services, the web sites must have interesting and regularly renewed content. They must also be visually attractive and easily used, and thus be well structured and have a well functioning navigational system. The web masters' awareness of the ability of web sites to attract users to the site and also to the library, as well as their knowledge of suitable content and site construction, is crucial for how successful the web site actually is at marketing the library. The research question is: How do the studied web sites function as marketing sources and service providers for the libraries, and are the web masters aware of the importance of the web site? The purpose is to investigate how the library personnel looks upon the web site as a possible way to increase the popularity of the library among the public, and to study the construction and content of the library web sites to find out how well these serve their purpose.

This study has analyzed particel size distribution and needle content in chipped logging residuals (branches and tops) delivered to the district heating plant Ryaverket in city of Borås, Sweden. Two fuel assortments has been analyzed: Chipped logging residuals from pure softwood and from mixed fuel (connifers and broadleaves). The samples has been sieved at Linneaus University laboratory.The study of particle sizes indicates that only 53,2 % of delivered fuel is within the fuels specification (7? 45 mm). The needle content is in this study 12,4 % (dry mass) which is higher than expected..

This study focuses on the social medium Facebook. Its intention is to examine the contents of the Facebook statuses the Swedish parliament parties chose to publish in the final two weeks before the parliamentary elections in 2010. The key concepts used in the analysis are interactivity and multimodality. Aspects to be explored are interactivity of their status updates and how the parties used various multimodal objects. A comparison of the parties' usage also follows.

Mass media is becoming more and more personalized and despite common ideas it could actually be a good thing. Instead of affecting the actual content of news coverage it might only have an effect on the way in which news are presented. Famous politicians more regularly become symbols and synonyms for their parties or for the government and are being used to create interest in the beginning of articles.Those are the results from a content analysis of the newspaper coverage of the Swedish parliamentary election in 1976 and 2006 in which the scientist categorized each article in one of four ideal types, counted quotes and analyzed whether personal names were interchangeable with party names without affecting the content. All three methods showing that it is the presentation, not the content, which has been personalized.At the same time, psychology-science tells us about the human brains associative learning processes, where memorizing becomes far more efficient when the information can be connected to an already known person. Increased personalization of news might therefore increase the political knowledge of the receivers..

Through trading with countries that have a relative aboundant supply of labor, Sweden changes it's effective supply of labor, in a Factor Content perspective. This essay does two Factor Content analyses, one for year 1995 and one for 2000. The first comparison of these analyses shows that Sweden exports about 27 600 labor-years more year 2000 than 1995. However, since Factor Content analysis arguably underestimates the imported labor, some assumptions are made in order to correct for this. This correction has great importance for the final analysis.

Between 1965 and 1974, the Swedish Parliament decided to build one million dwellings, called Million Program. The million program buildings were erected with new, untried design solutions, in a short range of time, and at low cost. The residential buildings from that time are now greatly in need of renovation. The municipal housing company, Gavlega?rdarna, renovates and improves the energy efficiency at some of it?s apartment buildings in the district Sa?tra, Ga?vle.

Forest streams and the associated riparian zones are sensitive to disturbances and changes that occur within these riparian areas. Particularly sensitive are small streams of low order, which will have large impacts down-stream. The disturbances that occur in the riparian zones are reflected quickly in the stream. Driving with forestry machines in the riparian zone will have detrimental effects to the soil and water. Driving the machines will lead to changes in the mineral soil composition, resulting in the reduction of porosity, less infiltration, compaction, and an increased bulk density.

The high feeding value of red clover makes it into an important species in Swedish agriculture. There are three different maturity types grown in Sweden, early, medium late and late. The time for heading, regrowth and winter hardiness is affected by the maturity type, but there can also be other factors that are affected by the maturity type, for instance fiber content. In a greenhouse experiment three red clover varieties of different maturity types were compared; early Titus, middle late SW Nancy and late SW Torun. The features compared were fiber content and differences in development rates.

The aim of this Master?s thesis is to examine three library weblogs to evaluate how they are used and what type of information the libraries publish in these specific weblogs.The following three questions are the basis of this study:? What is the content of the weblogs?? How is the weblog used as a tool by the libraries?? How is the interaction between the library and the readers of the weblogs presented regarding the comment function?The method that has been used in this study is content analysis and the code units have been created during the process. It is mainly a qualitative analysis but it does also contain quantitative elements. With the content analysis, 21 different themes where cut from the three weblogs. These themes where then put into the model of the local library profiles worked out by Marianne Andersson and Dorte Skot-Hansen.