A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

As an amateur it can be difficult filming from several angles at the same time as this requires several cameras. It´s also hard to film at occasions when it´s not appropriate to manoeuvre the camera manually. Systems for solving these problems already exist, but it´s either more expensive, professionalsystems or cheaper systems with limited functionality.The purpose of this project is to develop a cost efficient solution to the problem above that offers a better functionality then existing commercial systems. The biggest difference from existing products is the wireless video feedback from the camera to the remote unit.The result of the project is a system consisting of two units, a manoeuvre unit with a cradle for the video camera and a remote unit from which the operator can control pan and tilt of the video camera.Communication between the two units is wireless.On the remote unit there is a joystick and a display mounted. In addition to this, there is also an IR receiver that is capable of reading the signal from the cameras own remote and sending it to the manoeuvre unit.The manoeuvre unit is equipped with one motor to control the tilt function and one motor to control the pan.

The aim of this study is to examine the language, used in parts of The day care report of 1968 (?1968 års Barnstugeutredning?). The day care report of 1968 was a public investigation appointed by the cabinet intended to prepare new policies on the part of the Swedish state.  I focus on the change, which can be assumed to have occurred, when replacing the names ?day care? (?dagis/daghem?) and ?kindergarten? (?lekskola?) with the name ?preschool? (?förskola?).

The purpose of this thesis is to investigate the view on the personal encounter between staff and visitors in public libraries in order to detect possible differences between the two groups in order to see if the personal encounter as such could be used in order to market libraries. We believe that social competence must interact with the initial personal encounter in order for the visitor to experience the visit as positive. We have based the theoretical framework on Erving Goffman?s theory on social interaction, as well as on Christian Grönroos? theory on quality of service and marketing. We use the following questions: How do library staff view the personal encounter? How do library visitors view the personal encounter? How does the library staff?s treatment affect the visitor?s view of the library?Are there any differences in view between visitors and staff concerning the personal encounter? If so, what kind of differences are they? Using qualitative interviews, we have interviewed nine visitors and six staff members at two public libraries.

Den svenska hälso- och sjukvården har förändrats i takt med att välfärdssamhället har byggts ut sedan andra världskriget. Trender och modeller har påverkat styrning och organisering vilket har fått konsekvenser för arbetets utformning för dem som är verksamma inom området. Denna studie har, med hälso- och sjukvårdens förändring som bakgrund, undersökt hur personalfunktionens uppdrag förändrats i organisationen Landstinget i Uppsala län under drygt trettio år. Metoden har varit empirisk studie i form av intervjuer av individer som varit verksamma inom personalfunktionen i organisationen under en lång tid. Studien har lett fram till följande slutsatser:Personalfunktionen inom Landstinget i Uppsala län har under drygt trettio år gått från att vara administrativ till att vara en typ av expertfunktion.

The functionalism started in southern Europe after world war one and got its breakthrough in Sweden with the Stockholm Exhibition in 1930. Poverty caused many people living in overcrowded conditions which the functionalists wanted to change by using less expensive materials and giving healthier living conditions to the people. The industrialization brought new materials and working methods which made this possible. The Swedish functional style is recognised by its light plaster facing and nearly horizontal roofs. Also the garden design of that time was influenced by the functionalistic ideas. The garden was now introduced as a pleasure garden for not only the rich but for everyone.

The Swedish immigration policy is a subject constantly under scrutiny, especially in the media. The Dublin treaty, which came into effect in 2003, has meant stricter regulations for the handling of asylum seekers, which in turn increases the requirements of the officials at the Swedish Migration Board. Consequently, the staff at the Swedish Migration Board is daily facing difficulties when deciding who is to stay or not. Therefore, it is interesting to investigate how these criteria in the Dublin Treaty, are used in the daily work of the officials. Emphasizing these problematic aspects of the Dublin Treaty, this study aims to answer the following two questions:- How has the Dublin Treaty been implemented in Swedish legislation by the officials at the Swedish Migration Board?- How do these officials work to implement this treaty?This case study is based on interviews with a number of officials working at the Swedish Migration Board.

The purpose of this thesis is to investigate the functions of the public library for parents of infants and how they see the ideal library. The research questions are: How do parents of infants use the library and what are their experience of it? What opinions and wishes do parents of infants have regarding the library? How can library services be developed to better match the needs of the parents of infants? The theoretical approach is based on Marianne Andersson and Dorte Skot-Hansen?s model of the public library?s functions and the model of classification by Ellen-Merete Duvold and Gunnar Sæbø. To answer my research questions I have carried out three focus-group interviews with parents of infants. The study revealed that the public library functions as a cultural centre, a social centre, a knowledge centre and, to a certain extent, an information centre for the parents.

To reach an Ecological Sustainable Development, Sweden has established environmental quality objectives. Green spaces are attractive for exploitation and in Sweden the access to large jointly green spaces has decreased, which has impact on humans recreation and the biodiversity. The economic aspect has great impact on the planning process which gives indications that the environmental objective may collide with other sector goals within the municipality. The thesis overall aim is to see how the management by objectives for the green spaces implements and how the green spaces is handled in the planning process in a specific case. The thesis builds on a content analysis, strategic interviews and a case study.

While this summary is written in English, the paper published is written in Swedish.The paper concerns itself with the legal status of electronic transport records in a Swedish context. The main question asked is whether rules for bills of lading should be applied to electronic transport records, or if they should be treated according to general rules. A secondary question is asked; partially to help put the main question into context and partially to see whether the different legal regimes will lead to different solutions to an issue. This second question is if electronic transport records can effect the transfer of property (sv. sakrätt).

Andning, sväljning, tuggning, mimik och artikulation är delar av orofacial funktion (Bakke, Bergendal, McAllister, Sjogreen, & Asten, 2007). Oralmotoriken är viktig för talproduktion och födointag (Lundeborg Hammarström, 2010). Nordiskt Orofacialt Test- Screening (NOT-S) är ett screeningtest som används för att bedöma avvikande orofacial funktion (Bakke et al., 2007). Syftet med studien är att undersöka hur barn med typisk utveckling mellan 6:0- 8:0 år presterar på NOT-S, samt om det föreligger någon ålder- eller könsskillnad i utförandet av uppgifterna. I studien deltog 80 barn och deras föräldrar.

The purpose of this thesis is to examine how young women create their feminine gender positions in relation to their reading. Using qualitative research methods the empirical material has been collected through so called reflexive interviews with eight young women aged 15-17. From their statements the empirical material has been divided into five themes that are important to the young women, as well as to the formulation of the problem. This constitutes the model of analysis. The analysis has been conducted through an examination of these themes from a gender theoretical perspective and through the application of theories about reading and gender.

This thesis is about School libraries and the honour "School library of the year". I have examined the questions - Whats to say about school libraries in the curriculum and the library law? - Who administer the honour "School library of the year" and whats demanded to get it? - What have made the school libraries I have examined to school libraries of the year"? As theory I have used the Taxonomies of the School Library Media Program by David V. Loertscher. I have given a background to and defined the school library as a function, a room and in the teaching among others.

The aim of this bachelor thesis is to see how illustrators and illustrations are treated in Bibliotekstjänst?s binding booklets compared to how authors and texts are treated, i.e. the picture versus the printed word. My aim is to try and find out if librarians have the aids to acquire information about picture-book illustrators and illustrations in their selective work and reference work. In order to find out about this I need to examine the most common aid in this work, i.e.

The aim of the study has been to find out children?s librarians? views on and management of media that contains topics with a controversial nature and also to find out how this affects the public library as a democratic institution. We have conducted the study by interviewing six children?s librarians. By using Vestheim?s terms value rationality and instrumental rationality, we have been categorizing the answers from our informants and thus identified two different points of view.