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2149 Uppsatser om Modern marknadsföring - Sida 12 av 144

Secondhandapparnas dilemma: milj?hj?ltar eller konsumtionsdrivare. Analys av secondhandappars inverkan p? unga vuxna kvinnors konsumtion

This thesis examines how marketing by secondhand apps affects young adult women's consumption habits, investigating whether these platforms promote or counteract overconsumption. While the secondhand market is considered more sustainable than buying new, these apps may still encourage overconsumption. The study focuses on the marketing strategies of three major secondhand apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action). Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the study finds that secondhand apps often emphasize environmental benefits and makes secondhand shopping accessible and appealing. However, the marketing tactics used by these apps, including frequent push notifications, targeted advertisements, and influencer collaborations, may lead to increased consumption. Overconsumption causes significant environmental damage, and while the secondhand market can mitigate these effects by extending the lifecycle of items, the emphasis on convenience end environmental benefits can inadvertently encourage more consumption. The study concludes that secondhand apps play a complex role in consumer behavior, balancing the potential for sustainability with the risk of promoting overconsumption.

Framtidens krav på kontorslokaler

Title: future demands for office spaceLevel: Final assignment for Bachelor Degree in Facility ManagementAuthor: Rickard Blomkvist & Nils WilanderSupervisor: Lars SteinerDate: 2012-05Aim:  to examine how property owners can develop their properties to suit modern business needs and requirements of the office space they rent. Although the property owners should reason for their commercial properties will be attractive to the market. Investigate how a modern office looks like and in what are the trends?Issues used:What should property owners do to meet the new requirements of modern businesses place on the premises?How does the new work in the companies they use their premises?What is a good office today? Method: we used qualitative interviews to get answers to the issues.Conclusion: Today's office buildings have to be flexible so they can be adapted to the current tenant. Market mobility is high and the property owner must be prepared for tenants leaving.

Com(WO)mander In Chief. En kvalitativ innehållsanalys av tv-serien Commander in Chief ur ett organisations- och genusperspektiv

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Volvo On Call - en underskattad hjälp på vägen? En studie av internkommunikation mellan företag och återförsäljare

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Att läsa som det står. Hur individer i en organisationskultur som Volvo Personvagnar, läser meddelanden från ledningen

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Vem skyler vem? : En religionssociologisk studie om kön och kvinnlig muslimsk identitet i Dagens Nyheter 1951, 1989 & 2009

This is a sociological study of religion that examines how gender and female Muslim identity is expressed during the Muslim fasting month of Ramadan in the swedish paper Dagens Nyheter in the year 1951, 1989 and 2009. The aim is to see who creates the image of Islam and Muslims in general and in particular the image of the Muslim woman and whose Islam is given space in the article material. The picture has changed with the increase in immigration from Muslim countries and that we have gone from a modern to a late modern society in which other patterns shape our identity. The historical summary of the paper Dagens Nyheter illustrates how the Swedish society is formed in relation to Islam and Muslims. It provides a deeper understanding of the problems in the swedish multicultural society today..

TOMHET : Att möta en rädsla

Det ha?r projektet tar avstamp i en personlig erfarenhet av tomhet fra?n min barndom. Jag tar mig tillbaka till 1970-talet fo?r att a?terfinna en va?l dold ra?dsla som vibrerar i bro?stet pa? en 5-a?ring. Den ka?nslan fo?rso?ker jag greppa, fo?ra med mig till nutiden och gestalta i en skulptur.Genom att studera varierande sa?tt att se pa? tomhetsbegreppet inom olika omra?den och kulturer utforskar jag bakgrunden till den abstrakta tomhetska?nslan som skra?mde mig som liten.

Att fatta beslut om gastrostomi vid ALS- erfarenheter/upplevelser fr?n personer med ALS, n?rst?ende och v?rdpersonal

Bakgrund: Amyotrofisk lateral skleros (ALS) ?r en neurodegenerativ sjukdom som g?r att muskler f?rtvinar och ger personen en successiv f?rsvagning i kroppen. Det leder bland annat till sv?righeter att r?ra sig, ?ta och tala. Sjukdomen ?r obotlig men bromsande medicinering och symtomlindrande behandling erbjuds.

Kundlojalitet : En ja?mfo?rande studie mellan ett offline- och onlinefo?retag i deras arbete med att skapa lojala kunder

Utifra?n relationsmarknadsfo?ringsperspektivet har va?rdandet av relationen till kunder uppma?rksammats inom marknaden fo?r detaljhandel. Inom detta omra?de a?r lojalitetsskapandet en viktig del och forskning visar tydligt pa? att fo?retag som a?r verksamma offline respektive online arbetar med detta.Studiens syfte a?r att med hja?lp av ja?mfo?relse och analys beskriva offline- och onlinefo?retags arbete med lojalitetsskapande och da?rmed bidra till o?kad kunskap inom omra?det. Detta leder till underso?kningens fra?gesta?llning, vad finns det fo?r skillnader mellan hur svenska online- och offlinefo?retag inom detaljhandeln arbetar fo?r att fa? lojala kunder?Fo?r att ta reda pa? det har vi genomfo?rt sju intervjuer med totalt sex ansta?llda pa? tva? olika fo?retag som dagligen arbetar med relationsmarknadsfo?ring.

Information eller kommunikation? En kvantitativ studie av mellanchefers användning och uppfattning av intranätet Nova

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Hur får man reda på något om man inte använder intranätet? En kvantitativ studie om hur vårdpersonalen på Sahlgrenska Universitetssjukhuset får ledningsinformation

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Det sa bara klick. En kvalitativ analys av unga svenskars uppfattning om implementering av tvådimensionella koder i Aftonbladet

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Informatörens nya kläder? En kvalitativ studie av arbetsinnehållet för sju förvaltningsinformatörer vilka medverkar i samverkansprojektet Grafiska gruppen

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Upproren i Arabvärlden. En studie i kommunikationskanalernas roll i kollektiv handling

The purpose of this study was to examine how modern information and communication technology influence collective action within the framework of social movements. By studying the protests in the Arab World 2011, and focusing on the social movements in Suleimanya in northern Iraq, by observation taken on place, the essay discusses that collective action is closely related to the use of technology, for example cell phones and Internet.Result shows that modern communication technology has enabled immeasurable access andconnection between individuals throughout the world, which seems to be different from previouscollective action. The new communication channels in the form of social media, has been used for the dissemination of information and news, documentation, organization and membership recruitment in the social movements in the Arab World and Suleimanya. The new social movements have the tendency to be decentralized and flattened organized, they are now self-organizing and that they only do a whole as global patterns, as evidenced by the social movements in the Arab World andSuleimanya..

"Outsider" - moder: en undersökning av identitetskonstruktioner i TV-serie "United States of Tara"

AbstractSyftet med denna uppsats är att undersöka hur bilden av ?moderskapet? gestaltas i den amerikanska TV-serien ?United States of Tara?. De frågor som ligger till grund för undersökningen är: hur skapas och definieras identiteten av modern i serien ?United States of Tara?? Hur konstrueras relationen mellan modern och de andra familjemedlemmarna i serien? Hur förändras framställningen av den kvinnliga huvudpersonen Tara från det första till det sista avsnittet?Analysen utgår från en metod för analys av TV-program som presenteras i boken ?How to Study Television? (1995) av Keith Selby & Ron Cowdery, med fokus på begreppen narrativ och konstruktion.Materialet består av första säsongens första avsnitt och sista säsongens sista avsnitt av serien ?United States of Tara?.De teoretiska utgångspunkterna som ligger till grund för undersökningen är en teoriblandning av begrepp som: representation, performativitet, identitet, identitetsordningar samt Rosalind Gills teorier kring den postfeministiska kvinnan.Resultatet visar på att i serien ?United States of Tara? presenteras en ovanlig bild av modern, en outsider-moder som, i enlighet med den postfeministiska synen på kvinnan, genomgår en tydlig förändring under seriens gång från en svag och förvirrad kvinna till en självsäker person. .

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