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3620 Uppsatser om Modern marketing - Sida 42 av 242

Äldre militärteoriers giltlighet imodern sjökrigföring

The amounts of theories that deal with naval warfare are many. Several of those are developed under the previous century when tactics and technology were in the eve of development. Many of modern thinkers within science of war often refer to older but recognized theories. The purpose of this essay is to examine if the old but recognized theories are of current interest in modern naval warfare. The questions that are used in this essay are, what is the characteristics of the war of Yom Kippur with Mahan?s offensive and Corbett?s defensive as a starting-point and are there any of the theories that are prominent.

SuNytt - heta nätnyheter eller ljummet informationsblad? En kvantitativ studie av mellanchefers inställning till det interna elektroniska nyhetsbrevet suNytt på Sahlgrenska Universitetssjukhuset

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Varför reformerad Krisberedskap? : En motivanalys till inrättandet av Krisberedskapsmyndigheten

To understand the modern leadership you have to gain a lot of experience to attain the right competence through which you are able to know what kind of leadership is most suitable to use in the current situation. Leaders agree that every kind of leadership is more or less successful depending on the situation and different organizational factors, for example the co-workers and the environment. Every leader should have a strong willpower and driving force to bring motivation to the organization and to make it more efficient. Another quality that represents a modern leader is the ability to lead and divide the co-workers and the organizations different strengths. The organizational communication is an important factor of how you, as a leader, answer to your co-workers and also how you will be received.

Nordea Liv och Pension under finanskris

Title: Nordea Life and Pension during financial crisis Subject: Business administration, Candidate thesis 15 p. Authors: Seyithan Öngörur och Adnan Yari Instructor: Peter Lindberg Date: 2010-01-13 Key words: Nordea, the financial crisis, advice, marketing, customer relationship Purpose: The purpose of the study is to provide an understanding of how the financial crisis has affected Nordea Life and Pensions market growth based on market share. We also want to give an understanding of what factors may be responsible for the outcome that it may be helpful in future financial crises. Method: A qualitative study was the basis for the study, where three interviews were carried out by the respondents from Nordea Life and Pension.  Theory: In this section we have focused on relevant theory and has divided them into different themes, advice, current legislation, marketing, consumption and buying behavior. Conclusion: The study shows that Nordea Life and Pension had a positive growth during the financial crisis and a number of factors are presented that may be the basis for the outcome.Proposal for further research: Since this study was limited to one company it may be intresting to investigate and examine the consuling industry market as a whole affected by the financial crisis. Contributions: This paper has provided an understanding of how Nordea Life and Pensions affected during a financial crisis, based on market share and the factors that may have been the basis for this..

Corporate Social Responsibility - Att stärka ett varumärke

This essay has aimed at exploring how different companies work with CSR. We want to highlight their opinions about the topic, what it means for the companies that work with it and how important it is to apply CSR in a business. The reason why we chose this subject is because of the possibilities that come with working with CSR. We think there are a lot to be done when it comes to corporate social responsibility and we want to be a part of this new type of marketing. The win-win-situation that occurs with CSR is unique and it makes the subject interesting.

?Celebvertising? : En studie i hur företag använder sig av kända personer i sin marknadsföring

The market of today consist of products/services who resemble each other, the differences are small. Their for it?s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in the fashion industry is marketing with celebrities, this is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it?s as successful there? There?s also a serious down-side with the strategy and that is that there?s a great risk with using celebrities.

Effektiv marknadsföring genom segmentering : i ett litet kommunalt bostadsföretag i glesbygd

It is important to Ockelbogårdar to have knowledge about different needs by the segments on a market, while they can bring a product into line with consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living environment.The purpose of the essay is to investigate how Ockelbogårdar could make their marketing better against several target groups, in the existing building population, by distribute the consumers into segments. On the basis of the investigation and the segments that will introduces, Ockelbogårdar can offer the consumer a living which fits the indivdual consumer.A poll have been done by the conusmers of Ockelbogårdar. The poll have been delivered by post and a quantity data about the needs of the consumer have been evaluated.

Överinvesterarna : En studie av avancerade språkelever i gymnasieskolan

Over-investors ? a study of advanced language pupils in the upper secondary school.  The thesis examines the advanced study of Modern Foreign Languages (MFL) from a sociological point of view, inspired by Bourdieu.  Founded in official statistics and a specially designed survey its main findings can be said to be that it is mainly pupils with a high amount of acquired educational capital from higher social backgrounds who avail themselves of this opportunity, predominantly girls. The amount of inherited language and transnational capital in the family seems to be of particular importance for the pupils? choice of advanced language studies. French, German and Spanish are the predominant languages of study.

ATT VARA ELLER ICKE VARA? - En studie om effekter av kongruensnivå mellan personalklädsel och varumärket

Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

Tuppens och Förmiddagens filosofer : Thoreau och Nietzsche och uppvaknandets filosofi

AbstractThis paper is about the philosophies created by Henry David Thoreau (1817-1862) and Friedrich Nietzsche (1844-1900). The purpose is to show the high degree of similarities between Thoreau?s and Nietzsche?s philosphy.At first glance, it seems far-fetched to suggest an affinity between them; the differences in style and choice of subjects, have most certainly contributed to the fact that very few comparisons so far have been made. There is no evidence that one experienced any influence over the other, neither writer seems to have been aware of the other. Also their different areas of use during the 20th century, may have influenced the almost total lack of search for affinity.

Fästningarnas fest. Organiska nätverk, genomslagskraftig externkommunikation och målgruppsanpassade budskap. En kvantitativ kartläggning av Fastningarnas Fests intressenter och deras erfarenhet, åsikter och förväntningar kring Jubileet

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Påverka eller påverkas - En studie av ledarskap i relation till utvecklingen inom ekonomistyrning

Uppsatsen behandlar hur ledarskapet påverkas då företaget övergår från traditionell ekonomistyrning till modern verksamhetsstyrning. Utifrån syftet formulerades tre hypoteser, vilka är följande:Hypotes ett: Ledarskapet är anpassade till ekonomistyrningen, då denna används som ett styrverktyg för att nå företagets mål. Då styrningen närmar sig den moderna verksamhetsstyrnignen, blir ledarskapet en integrerad del i styrningen och en mjukare ledarskapsstil formas. Hypotes två: Kraven på ledaren ökar genom att den moderna verksamhetsstyrningen genererar ett behov av ett helhetsperpektiv - det krävs en strategisk överblick samt att den ekonomiska styrningen balanseras med ett medarbetarperspektiv.Hypotes tre: Ledarskap är integrerat med övriga styrmedel, då det påverkas och kräver förändring i takt med att de andra delarna - strategi, organisationsstruktur och styrsystem - ändras..

Mamma? (Mödrars roll vid sexuella övergrepp)

I denna studie behandlade vi rollen som mödrar till sexuellt utnyttjade barn har. Vi utgick från familjer där barnet blivit sexuellt utnyttjat av sin biologiska far eller styvfar. Det huvudsakliga syftet med den här studien är att få en inblick i orsaken till varför en del mödrar till sexuellt utnyttjade barn väljer att inte tro på sitt barn när sexuella övergrepp uppdagas, men också att ta reda på vilken roll modern vanligtvis har i dessa familjer. Vi har även ägnat tid åt att studera hur man på bästa sätt, med eller utan behandling, kan stärka och hjälpa modern att gå vidare. Vi valde att inhämta kunskapen genom att jämföra litteratur som vi fann kring ämnet, med information som vi skaffat genom att göra intervjuer med fyra personer.

Det dygdiga ledarskapet - politiskt ledarskap ur ett etiskt perspektiv

A question that is asked far to seldom is what it means to be a good leader. The answer is not all that simple. It is a comlex and multi-faceted question that varies between the values and what ethical perspective you choose to have. As the title indicates, this essay has one particular ethical-theoretical perspective in focus, virtue ethics. According to the virtue ethics perspective a good political leader is a virtuous leader.

Länkar till verklighet: En arkeologisk studie av ämnesstrukturen i Open Directory Project

The thesis examines the view of reality as expressed in the subject structure of the web directory Open Directory Project. This is analyzed in comparison with library classification systems, regarded as products of the modern library movement. The question is raised whether the world view of the directory, in contrast to the modern classification systems, can be seen as an expression of postmodernity. Postmodernity is then understood as a radical critique of the modern belief in neutral science and technology as ways of objectively describing the universe of knowledge. The theoretical and methodological approach adopted is borrowed from a poststructuralist reading of Michel Foucault's archaeology and sociologically coloured classification research.

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