Den här uppsatsen behandlar mobilmarknadsföring och ämnar svara på frågan om hur lämplig mobiltelefonen egentligen är som relationsmarknadsföringskanal. Vi har funnit de metoder som är vanligast förekommande för att sprida reklambudskap och jämför hur bra de uppfyller kraven för att vara relationsskapande. För att utröna detta har vi intervjuat branschkunniga personer från två av landets största mobiloperatörer samt personer som arbetar på nordiska mobilmarknadsföringsbyråer. För att mäta styrkan hos mobilmarknadsföring som relationsfrämjande marknadskanal har vi genom modeller från relationsmarknadsföringen skapat ett eget ramverk vilket vi applicerat på olika marknadsföringsmetoder via mobiltelefonen. Resultatet av vår studie visar på att mobilmarknadsföring kan användas för att bygga långsiktiga, ömsesidiga och vinstgivande relationer, vid rätt användning.

This report is the result of a thesis as been implemented during the spring term 2009 atthe University of Gävle.The company Bruks produces mobile chippers which are used for chipping loggingslash, roundwood and parts of trees. The chipper is powered by a separate diesel engineand the chipper can be assembled on trucks, trailers or some other carrier vehicles.When the chip has passed the chipper drum, the chip is collected in an integrated binwhich is mounted on the vehicles frame with dumping yokes. When these dumpingyokes were designed they were probably created with large material dimensions. Theaim with the degree project is hence to study the strengths of materials and, if possible,to suggest an arrangement that can decrease the total weight on the dumping yoke onBruks´ mobile chippers 805 CT.The CAD-program Pro/ENGINEER was used during the project for outlining the 2Ddrawings,as distributed of constructors on Bruks, to solid 3D-parts. The three-dimensionalassembly from Pro/ENGINEER was transferred to Pro/MECHANICA.

Titel Reklam i mobilen? En studie av förutsättningar för tidningsföretag att använda mobiltelefonen som marknadsföringskanal Författare Beata Jungselius Kurs MK1500 - Examensarbete i Medie- och kommunikationsvetenskap Termin VT-09 Uppdragsgivare Dagspresskollegiet Handledare Oscar Westlund Syfte Att studera förutsättningarna för tidningsföretag att använda mobiltelefonen som marknadsföringskanal. Metod Omvärldsanalys med hjälp av analysmodellen PEST samt intervjuer Huvudresultat Mobiltelefonen som marknadsföringskanal har visat sig vara väl lämpad för olika former av marknadsföringsåtgärder för tidningsföretag. Särskilt väl kan den antas fungera för tidningsföretag som utlåter annonsutrymme i form av så kallade reklambanners på sin mobilanpassade webbsida då dessa i regel ger ett högt observationsvärde såväl som en hög klickfrekvens. SMS-utskick kan även de fungera väl, förutsatt att mottagaren gett företaget tillåtelse att kontakta dem på detta vis helst på eget initiativ.

The thesis describes the following main question: Will the administrative labour during football tournaments be made easier with the help from a mobile web service or will it convey to unnecessary extra work? To be able to give a good and qualified answer to this question, the thesis will in the beginning describe how the technique for such a system might look like and also describe the existing administrative moments during a football tournament, this is too give the reader a deeper understanding for further reading. The thesis then goes on to describe a concrete system which is tested on three football tournaments. On the basis of the tests, interviews and through analysis of these the thesis will be able to answer our questions. The result which we present in the thesis have unfolded through testing of the system on three chosen football tournaments. The differences in way of labour pre and post the system have been analyzed and through interviews the value of these changes have been assessed. The results achieved in the thesis are as follows, the presented mobile web service does not only decrease the total work effort made by the tournament officials it also speeds up their work.

This master thesis has been performed at Sectra Communications AB in Linköping where they manufacture electronic encryption devices. In cryptology it is essential that an eavesdropper cannot find the plain text. To assure that a system is safe, all devices are thoroughly examined so that they don?t emit any secret information, so called Compromising Emanations (CE). This is done by comparing the secret signal with measured signals on the screen of an oscilloscope, a process that is very time consuming and furthermore, the risk of missing compromising emanations is high.

This rapport aims to examine the difficulties in presenting a complex game in a way that will invite new players by making the game more accessible. We discuss and present our process on how to create an application named ?Digi?-war that is easy and fast to, both, learn and use. Our solution to this issue includes RFID-tags and readers together with four buttons, as input devices. This simple input device, placed in a gun-type control unit, aims to provide an intuitive interaction..

The Swedish traffic system is congested, especially in the urban areas; travellers face daily growing traffic jams and delays in public transport. In a congested traffic system, travellers need support to make smart and sustainable decisions and one such tool is traffic information.One issue today is that too few travellers use traffic information in support of their travel. Research shows that travellers would see great value in receiving the information; however current systems do not meet their requirements. This is a problem since the society would benefit greatly from a well functioning traffic information system.In this report, a number of channels that can be applicable for providing traffic information will be explored, with particular emphasis on interference information.The information channels are analyzed based upon the needs and requirements of the society and the traveller. The thesis of the report is: the more of these needs and requirements are met in a channel; the better is the channel to use for traffic information.

Det blir allt vanligare att utveckla mobilapplikationer för flera plattformar parallellt, samtidigt ärden information som finns tillgänglig för metoder av detta slag knapphändig.Rapporten beskriver utvecklingen av en mobilapplikation till flera plattformar. Det verktyg som använts är ramverket PhoneGap, med hjälp av PhoneGap kompileras en webbapplikation till en mobilapplikation. Det innebär att en webbapplikation utvecklas med hjälp av verktyg somHTML5, CSS3 och JavaScript. För att få en ?mobilkänsla? har ramverk som jQuery Mobile använts.

OpenGL is a standard API that is used to manage 3D graphics on desktop computers. Although OpenGL is independent of customized hardware it?s not suitable for all kinds of devices. Therefore both OpenGL ES andWebGL was created. These can be viewed as subsets of OpenGL.

Background and problemThe Swedish mobile market is highly competitive despite the oligopoly that currently exists. A short product life cycle together with fads and new innovations puts pressure on the operators to respond to the ever changing environment and to develop and adapt their strategies after it.As a previous study regarding a specific operator?s strategy was cancelled due to the extensive confidentiality surrounding it, an interest was sparked to perform an industry analysis as this is clearly something the actors spend a great deal of time on developing. The launch of the 4G network will offer new opportunities for the operators regarding products services. It may also impact the competition on the overall market.PurposeThe purpose of this thesis is to present a deep analysis of the industry and give the reader a comprehensive picture of existing conditions.

In a city sometimes conflicts arise between either to save the species-rich vacant lots where many species thrive, or to build new buildings. Green roofs can then serve as a refuge for plants and animals that have had their natural habitat destroyed or diminished. Today we know too little about green roofs contribution to the biodiversity in the cities. We also know very little about how various types of vegetation on roof can increase biodiversity and its ability to attract different species.The aim with this study was to examine how different types of vegetation on the roofs affect the biodiversity of the invertebrate and how species-composition and number of individuals differ between the roof- and groundlevel.This study has been carried out on Augustenborg Botanical Roof Gardens in Malmo, and in an area about 1.5 kilometers away from Augustenborg. Three different types of vegetation on the roof and ground floor were selected: sedum- ruderal and grass.

The purpose of this study was to evaluate enantioselective analytical methods by separation of the enantiomers of four drugs (citalopram, zopiclone, tramadol and methylphenidate) and their metabolites. The analyses were performed with HPLC-UV with columns whose stationary phases were based on macrocyclic glycopeptides (Chirobiotic V, V2 and T) and polysaccharides (Lux Cellulose-1, Cellulose-2 and Amylose-2).The Chirobiotic V column showed high selectivity for citalopram and its metabolites. High resolution was obtained using a mobile phase consisting of methanol, acetic acid and ammonia. High selectivity for the enantiomers of zopiclone and its metabolites were obtained on the Cellulose-2 column using a mobile phase consisting of acetonitrile and ammonium acetate buffer.The enantiomers of tramadol were separated with the Amylose-2 column. However, changes in the pressure arose, probably caused by the additive NH4HCO3.

The purpose of this bachelor thesis is to find out how information seeking habits and experiences of people in different generations affects their expectations on information retrieval systems like OPAC. Two OPACs are used, one web-OPAC and one mobile-OPAC. The following questions are asked: how can theories about information seeking behaviors explain why and in which way one seeks information? In which way does information seeking behaviors and habits affect the experience of OPAC? Which differences and/or similarities can be found between the web-OPAC and the mobile-OPAC? How does generational aspects affect experiences and preferences in an information seeking context? The theoretical framework of the thesis is information retrieval with several models about information-seeking/searching needs and behaviors. The empirical data contains interviews with nine people in different generations and protocols about two different OPACs.

The Swedish parliament has decided that Sweden should increase its usage of renewable fuel sources to a level of 50% of the total energy consumption in Sweden by the year 2020. One way to reach that goal may be to increase the usage of stumps as a bio-fuel. In Sweden stump harvesting is possible on about 5-10% of the total harvested area and thus contribute with 1,3 - 2,6 TWh per year. An increase stump harvest doesn't come without its drawbacks for the environment. When harvesting stumps a tracked excavator is used to pry the stumps from the ground and then cut the stumps into smaller pieces.

The aim of this study was to analyse ninth graders self reported screen based activities, sedentary time and musculoskeletal symptoms and pain intensity. The other aim was to examine changes regarding musculoskeletal pain and inactivity between ninth graders from a cross sectional study in year 2004. To meet this aim, following questions were designed: How is the relationship between screen based activities, inactivity, musculoskeletal symptoms, pain intensity and differences between girls and boys? How have musculoskeletal symptoms and screen time changed since year 2004?Method: The method used for this study was a quantitative method. The research was carried out using a questionnaire that was answered by pupils from 11 schools from all over Sweden.