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858 Uppsatser om Mobile advertising - Sida 45 av 58
Car-Pi ? Analys och guidning för bra bilkörning
Syftet med detta examensarbete var att skapa ett serverprogram i en enkortsdator som arbetar i realtid för att kunna hjälpa människor att köra mer ekonomiskt och miljövänligt i deras vardag.Detta var ett av målen ställda av produktbeställaren Ziggy Creative Colony. Ett mer långsiktigt mål från beställaren är att datorn skall installeras i en bil och kopplas till bilens on-board diagnostic-II (OBD-II)-uttag. Datorn ska sedan, via OBD-II, kunna samla information som till exempel hastighet, acceleration och bränsleflöde från bilens engine control unit (ECU). Serverprogrammet ska bearbeta denna information som sedan kommuniceras och visualiseras till bilföraren via en native mobilapplikation.Serverprogrammet byggdes i en linuxbaserad dator: Raspberry Pi och döptes av oss till Car-Pi. Car-Pi designades enligt arkitekturmönstret Model-View-Controller (MVC) som gör det lätt att underhålla, vidare-utveckla och implementera programmet av produktägaren, Ziggy Creative Colony, i framtiden.
Lärarrollen i förändring : En intervjustudie om lärares inställning till en förändrad lärarroll
During the past twenty years, the Swedish school systems have slowly changed to becomemore and more performance-driven. Private schools have been growing in general and, likeindependent schools and schools managed by municipalities, they profile themselves. Schoolsare becoming more performance and result-oriented, which has changed the roles of teachersin a dramatic way and is in general, still changing.By profiling students based on theirindividual performance, schools are able to help students identify themselves and their owngoals. The process of profiling is a slow one in which some teachers adapt more quickly thanothers, and one that is critical for other teachers to learn in order to keep up with the demandsof society.Schools, like ordinary businesses, are in constant competition with each other to keep up withthe newest and greatest models of teaching and to rank among the best in high achievements.Perhaps the downside of this modern school structure is that it is often difficult to have aschool where both school management and teachers see eye to eye. School management must heavily focus on the school?s results as a whole.
Den odugliga samariten : En sociosemiotisk analys av modellä?sarna i Fö?rsvarsmaktens rekryteringskampanjer
I denna uppsats undersöker och identifierar jag språkliga strategier i kampanjtexter från Försvarsmakten. Undersökningen syftar till att med hjälp av en sociosemiotisk analys kartlägga de modelläsare som konstrueras i Försvarsmaktens rekryteringskampanjer för grundläggande militär utbildning. Undersökningsmaterialet består av printannonser från tre kampanjer genomförda mellan år 2012 och 2013. Metoden för undersökningen är lånad från Anders Björkvalls avhandling svensk reklam och dess modelläsare och består av en analysmodell baseras på Hallidays systemisk-funktionella grammatik. Modellen tar fasta på textens textuella, ideationella och interpersonella betydelser såväl som textens rekontextualisering.
Internkommunikation hos en mobiloperatör : ? en studie av motivation och upptagningsförmåga av information hos butikschefer
AbstractTitle: Internal Communication at a large mobile operator (Internkommunikation hos en mobiloperatör - en studie av motivation och upptagningsförmåga av information hos butikschefer)Number of pages: 43Author: Helena IsakssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Fall term 2006University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The purpose of this essay is to gain an insight in how a corporations store managers motivation affects the degree of information they absorb from information channels.Material/Method: The method that had been used in this essay is quantitative. It is based around a questionnaire aimed towards store managers and consequently used it to run regression analysis using the software package SPSS.Main results: The main result of the essay is that the motivation among store managers is positively related to the degree to which they absorb information. Thus, a possible problem exists for the corporation in that they need to make sure that the store managers are and stays motivated. Further, it seems that the longer a store manager has been employed by the corporation the less information is absorbed. The reader should although interpret the results with caution, since the limited sample could bias the estimates.Keywords: Internal communication, organizational communication, motivation, information, information channels and absorption of information..
Användare & filter : En studie om filterfunktioner på fotoapplikationer
Genom a?rhundraden har bilden varit en viktig del i va?rt samha?lle. Den har varit en ka?lla till underha?llning, sparande av minnen och a?ven ett sa?tt att kommunicera pa?. Bilder har anva?nts pa? ma?nga olika sa?tt och sedan 1800-talet har vi kunnat fa?nga bilder genom fotografier.
Energieffektivitet Hos Dubbelskalsfasader
Today multi-touch technology is the basis for many new techniques designed to improve
interactions with computers and mobile devices. It seems that multi-touch screen interface
makes the user handling very natural in the sense that there is no need for a manual in how to
interact with the object on the screen.
The aim with this paper is to establish a fundamental set of design principles intended
specifically for large multi-touch interfaces. To reach this goal we have implemented a couple
of sub-goals beforehand:
It was essential that we acquired a good understanding of the current state of the multi-touch
interface and the different implementations that exist today. To make this possible we
constructed a multi-touch display, "Rosie". Knowing how the hardware is produced today will
help us understand the limitations and also the possibilities of the design implementations
today and in the future.
We also needed to devise a sound interaction design process that conveys the modern
designers work.
Ungas nyhetsvanor : Vilka medier använder sig ungdomar igymnasieåren av för att ta del av nyhetsflödet?
This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.
Ständigt online : Tillgänglighet via Internet och mobiltelefon - behov, beroende och besatthet
Syftet med uppsatsen är att undersöka hur människor upplever att ständigt vara tillgänglig med sin mobiltelefon och/eller Internet. En kvalitativ metod med semistrukturerade intervjuer har använts, där tolv personer, sex gymnasieungdomar och sex vuxna personer, har intervjuats. Hälften av de intervjuade bor i södra Sverige, hälften i norra. För analysen har McQuails grupperingar inom Uses and gratifications-teorin använts, liksom cultural studies teorier. Resultatet visar att de intervjuade ser det både som en möjlighet och ett krav att vara tillgängliga och uppkopplade, att Internet och mobiltelefon verkar bidra till att arbete/skola och fritid flyter ihop samt att de äldre intervjuade i något högre grad än de yngre upplever negativa aspekter av att vara ständigt tillgänglig.
Sociala interaktionsvärden för ökat köpflöde
AbstractSpotify is currently the largest and fastest growing online music service. They started in 2006 and has since established itself in several European countries. Their financial revenue comes from advertising spots on the client and registered paid subscribers. Together with Spotify, we have come to a certain focus area where Spotify themselves feel that there is potential for improvement. This area of focus concerns the conversion from using Spotify's free "Open" to the payment options Unlimited and Premium.Objective: We will use an innovation process to achieve an innovation grant that will create more attraction to the payment services.
Erkännande och verkställighet av skiljedomar i Ryssland : Hinder mot erkännande och verkställighet av utländska skiljedomar enligt rysk processrätt
This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.
Svenska Röda Korset-sjukhuset i Pusan 1950-58 : En studie av den svenska insatsen med avseende på dess varierande verksamhetsfokus samt generella utveckling
The aim of this paper is two-fold. Firstly, it is the production of a historical and chronological narrative describing the development of the Swedish Red Cross Hospital in Pusan during the years 1950-58. Secondly, it is the investigation of the objectives and aspirations of the organisations and institutions involved and how they affected how the hospital developed during the wartime years and up until the inauguration of the Scandinavian educational hospital, the National Medical Centre, in Seoul. Shortly after the outbreak of the Korean War in 1950 Sweden, a neutral nation, offered to send a contingent for the establishment of a 200 bed mobile field hospital which was to be subjected to the command of the Eighth US Army in Korea. In the end a larger semimobile evacuation hospital was set up in Pusan where both UN soldiers and PoWs were treated, and it came to be known as the Swedish Red Cross Hospital. The decrease in and finally the cessation of hostilities in 1953 opened up for treatment of Korean civilian patients and such work was conducted not only at the Swedish hospital but all over Pusan, though initially it was not formally sanctioned by American and UN authorities.
Att marknadsföra kunskap : En studie av utbildningssektorn ur ett kommunikationsperspektiv
Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.
Sketching a set of multi-touch design principles
Today multi-touch technology is the basis for many new techniques designed to improve
interactions with computers and mobile devices. It seems that multi-touch screen interface
makes the user handling very natural in the sense that there is no need for a manual in how to
interact with the object on the screen.
The aim with this paper is to establish a fundamental set of design principles intended
specifically for large multi-touch interfaces. To reach this goal we have implemented a couple
of sub-goals beforehand:
It was essential that we acquired a good understanding of the current state of the multi-touch
interface and the different implementations that exist today. To make this possible we
constructed a multi-touch display, "Rosie". Knowing how the hardware is produced today will
help us understand the limitations and also the possibilities of the design implementations
today and in the future.
We also needed to devise a sound interaction design process that conveys the modern
designers work.
Mobilt övervakningssystem : System för internetkommunikation mellan sensorer, webbsida, server och databas
This thesis has been carried out in cooperation with a company which develops mobile sensor platforms. The sensors measure different types of data such as temperature, pressure etc.. They will communicate through the internet with a server that stores data in a database. This system will be controlled and monitored through a web page. The project's aim has been to develop this system and to implement a server, a database, a website and a client application that simulates sensor signals.
Det papperslösa frukostbordet - En undersökning om den tryckta dagstidningens framtid
As revenues from newspaper advertising plummet and their readers loyalty erode, the need to understand newspapers' changing environment and the actors involved in this change is growing in importance. Evidence is the entire industry is entering into a restructuring phase and that this restructuring is driven by the rapid consumer adaption of internet media.In this thesis I elaborate on "how the Internet is affecting the conditions for value creation in printed newspapers" and "how the Internet is affecting the conditions for other actors involved in the printed newspaper's value creation". These two questions land us in the bigger question of "Does the Internet act as a compliment or a substitute to the printed newspaper ".To answer these questions the printed newspaper is represented as the actor in the middle of content producers, advertisers and consumers. It is in its role as a means of distribution and as a co-ordinating force that we study the value creation of the printed newspaper. The empirical base of this thesis is a qualitative participant observation where the author during a period of time interacted and collected data from the open discussion in blogs by several of the industry's top influentials combined with material from seminars and reports on the current state of media.