Companies spend huge amounts on communicating their brand through marketing. Many of these contact areas where the consumer comes in contact with the brand is con-trolled by the company. The brand image is also affected from outside the company. It can be from users, media, blogs etc.Burberry is an example of a company that got in trouble with their brand image after hooligans where associated with their products. If a company with a brand with a strong image is associated whith consumers that are not compatible with the target group the company wants, there is a risk of a negative affect on the brand image.Our purpose is to investigate and describe the phenomenom when a company brandimage is affected by being associated whith consumers not compatable whith, by the company, intended target group.We have chosen a qualitative research where we use a multiple case study.

This thesis presents a comparative study of image registration at two picture collection libraries. The two registration systems are analyzed as to the theoretical principles behind them and their practical application, and related to theoretical tools for subject analysis and bibliographic standards. While a growing number of picture collections now digitize their material, generally accepted standards and methods for the registration of digital images are still lacking. Many different systems coexist, often developed in-house in response to ad hoc needs and based on traditional registration tools created for textual documents, resulting in internationally incompatible mixed-format systems. The two picture collections examined here, however, have opted for similar, standardized tools for registration and subject analysis, and while there are differences in their application and focus, they have both considered issues of cross-system compatibility.

The education sector can be seen as a cornerstone of today's society, an organization that is under constant change and evolve as society. The compulsory school system is of significant role in society that places high demands on its management. The following study investigates the requirements for documentation in primary school organization and operations, and how these requirements are perceived and affect the school's organization and activities of the study carried out at different levels of the organization so as to get an overall picture of its impact. In order to analyze and create understanding of the results, the study applies the theory of New Public Management and various reforms that can be linked to the increased documentation requirements and its influence in the public administration. Study results show that there is a mixed picture of the documentation impact on the school system. Shown are both positive and negative effects of the documentation requirements.

Public procurement stands for a substantial part of the total food consumption in Sweden. The majority of the procured food is today imported and according to market trends it?s intended to stay that way. Imported food is favoured for locally produced due to price pressure. Consequently domestic pork farmers have declined by 25 percent during the last twenty years.

The purpose of this study was to show how the Hybrid Larch (Larix eurolepis x) are used by large herbivores in terms of grazing and fraying. More specifically I studied how impact on the seedlings was affected by forest stand area, tree height and stem density (stems/ha).The survey was done in Jönköpings county in southern Sweden. About 50 % of all stems that are measured are damaged by grazing and 5,8 % was damaged from fraying. The conclusion of the study is that the biggest influencing factor is the height of the seedlings. The size of the stands and number off seedlings per hectare have almost no impact on the injuries on the seedlings. Fraying are common on trees smaller than 3 meters, and doesn?t occur on trees above that height.

The purpose of this paper is to explore how practicing teachers have included their education in their teaching profession. The five teachers who were interviewed expressed that they lack experience in dealing with administrative issues, conflict management, parental contact and how to manage stress. There has been prior research on how teachers perceive their everyday working lives. Those results showed that teachers are becoming stressed by not knowing how to handle certain situations.My results showed that the teachers were to busy so they created their own methods on how to deal with phenomena that the education have not treated or discussed. The interviews were analyzed with the help of two constructivist concept, authenticity and activity .Authenticity focuses on knowledge is created and constructed by everyday situations.

The purpose of this study was to develop two types of prediction models for Scots Pine and Norway Spruce. The first type for calculation of the stump diameter under bark the year the tree reached breast height (Dstubh130). The second type for calculation of the annual difference, e.g. the number of growth years between stump height (0.2 m) and breast height (1.3 meters above ground level). The primary thought with these prediction models is to obtain the breast height age in the trees on basis of the number of annual rings at stump.

My work is based on a text analysis of media production of the female offender. I found it interesting how women were presented as victims rather than perpetrators. The media have in recent years grown tremendously and this also impacts on people and what is important. The notion of how a woman should be and how a female offender should be is extreme. The material for my work is articles found on the Internet in daily newspapers websites.

This study is based on interviews with heads of unit, care staff and senior representatives from a total of six people. We have in this study directed our focus on care quality in the elderly as a concept in development. It appears, when the elderly do not have any dependents, it is even more important that staff supports some extra where no relatives are involved.Quality of life is the broader concept of good quality care and where a good quality of care is a necessary condition for a good quality of life. According to the social services care is the target that older people will live a good life and be allowed to live in a safe environment, which we intend to investigate in this study. Opportunity for greater influence should now be given to older people and their families on how interventions should be designed and implemented.

I föreliggande studie undersöktes episodisk igenkänning av namn och dess relation till två olika former av pre-experimentell kunskap, namnfrekvens och celebritet. Frekvens operationaliserades som antalet träffar i den nationella telefonkatalogen och celebritet som antalet träffar i massmediala webbsidor. Fyrtiosju studenter deltog i ett episodiskt igenkänningstest i en mixed modell design, där 192 namn användes, vilka kombinerades till fyra olika grupper som variationer av de två faktorerna. Mellangruppsvariabeln var ökad uppmärksamhet för celebritet för den ena gruppen där fpp instruerades att bedöma namn som celebra eller icke celebra, och ökad uppmärksamhet för frekvens för den andra där fpp instruerades att bedöma namn som vanliga eller ovanliga. Celebritet var positivt och frekvens negativt associerat med korrekt igenkänning, och resultatet gav upphov till en generalisering av ordfrekvenseffektens förklaring till namn, varpå en namnfrekvenseffekt presenterades.

This essay has an aim to map out the discourses in the debate around local self government and national equivalence, which are both essential democratic values. The essay is delimited to the area of the comprehensive school. Interviews have been made with key persons in different positions in a selected municipality. I also use material that has been written in the context of Ansvarskommittén. The material is analysed using an integrated discourse analysis.

The essay discusses the effects that changes to the office plan have on organizational culture. Information about actual change as well as expected change in organizational culture was gathered before the empirical research was initiated. The empirical research was carried out at the Customer Logistics department at Ericsson through: an interview with a manager in charge of the relocation and design of the office, a manager for the specified department and also five employees of this department. The empirical studies show that there was a significant change in organizational culture and that results were not always as expected. There was a loss in symbolic actions, which needed to be compensated for, a perceived reduction in spontaneous communication, and a mixed response of perceived change in social interaction.

Reindeer husbandry and Forestry are both area related industries and will in big extent use the same lands. Conflicts often arise because of that the industries have different interests. Many of the activities done by the forestry influences the reindeer husbandry in an undesirable way, simultaneously as the reindeer husbandry activities can have negative consequences for the forestry. One such forestry activity is fertilization. It was during the 1960´s forest fertilization began to be practiced and the reason was that the increase in growth that the fertilization gave could be able to cover for the future shortage in wood many feared. During the 1970´s when the fertilizing activities were most intensive about 200 000 ha was fertilized annually.

Political realism is a general theory within political science focusing on the principle interest defined as power. The theory?s mutual standpoint is that states are inspired by power politics meaning that military and economic power or security stands in the centre while moral and ethics are placed in the periphery. This essay?s purpose is to analyze realism which helps to understand the development and change of the perspective.

The purpose of this study is to investigate how to use remote sensing data when making a forest management plan. The main focus of the study is to compare different methods to identify forest stands of a forest property, and by manual measures and estimates try to evaluate the quality of interpreting data. This report is based on survey questions sent to five different organizations working with remote sensing data. Only two of these where willing to participate in this investigation. The organizations where asked to analyze the same forest property and divide into compartments and make estimations of volume, basal area etc. in every stand.