AbstractTitle: Cheap Monday ? A qualitative study of the consumers? opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket)Number of pages: 38 (40 including enclosures)Author: Oskar NorlanderTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not.Material/Method: The main method used in this essay has been qualitative interviews with ten consumers of the brand. The answers from these interviews has then been analysed using two different theories, Keller?s Customer Based Brand Equity and Muniz and O?Guinnn?s Brand Community.Main results: The main results of this essay is that Cheap Monday is a brand that has become successful due to people?s perception of who the users of the brand are.

Zoo animals can be more or less disturbed by the presence of care takers as well as visitors. This may lead to stress and/or abnormal behaviour. The purpose with this study was to give a time budget of the behaviour of the captive wolves? (Canis lupus) and occurrence of behavioural disturbances and how this is affected of human visitors. For this purpose the wolves at Nordens Ark have been studied during off season as well as on season. The zoo Nordens Ark is an idealistic foundation which was founded in 1988 and is located at Åby säteri, 130 km north of Gothenburg.

Through wing pattern, posture and movement, a harmless moth of the family Brenthia imitates an eight-eyed jumping spider. When an octopus of the species Thaumoctopus mimicus sense danger it can alter its appearance to that of a venomous sea snake. They are both drawing attention to themselves. Nevertheless, and because of this, they are protected. The mechanism is called mimicry.

This bachelor's thesis is a study of operative approach and attitude to espaliered fruit trees in home gardens. Through qualitative interviews the informants give their view of problems which might arise, and to some extent how the problems can be solved. In addition, which benefit can be obtained from growing these different types of trained trees and for whom they might be suitable. Thematic analyses were used to find themes and patterns for deeper understanding. The conclusion was that these kinds of trees would be beneficial to use to a greater extent than is done today you can use more species and varieties, fit more trees in a small garden, and enhance the trees esthetical appearance.

The local wind band in Lilla Edet, Lilla Edets Musikförening, springs from work and activities in the late 19:th century. Since then, the band has developed from a brass sextet to mixed wind band. It has been an appreciated contribution to the society on festive occasions. Yet, it seems like the band more and more has lost it´s useful purpose. Also, the recruiting of new members has ceased, as the music school has trouble with attracting pupils to learn to play wind instruments.The reasons for this reduced interest are more then one.

Glutathione (GSH) is a molecule that consists of three amino acids: glutamic acid, cysteine and glycine. GSH has several important functions: to protect cells from free radicals, reactive oxygen species and oxidative stress. GSH exists in a reduced form, GSH, and in an oxidized dimeric form, glutationdisulfid, GSSG. The enzymes glutathionereductase (GR) catalyses the reduction of GSSG back to GSH. Nicotinamide adenine dinucleotide phosphate (NADPH) is required as a coenzyme in the reaction.

The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.

The ambition to involve younger people in future planning processes in order to get full participation of all groups in the society requires a deep and well-planned dialogue. Although, participation not always means inclusion. The purpose of this study was to analyze how the younger generation in the society is included in the future work. This is based on a case study of the developmental work in the municipality of Skellefteå.Questions that were answered were how the municipality has made the participation possible? To what extent has the younger generation been involved? How did this group experience their participation? The methodology consisted of mixed methods that include observations, surveys to the session leaders and to the participants in the dialogue and three interviews with two participants and one municipal civil servant.The result showed that the open information didn´t reach the younger generation to the open dialogues although the dialogue design gave good conditions for participation.

As the ability to computerize processes and tasks increase, the proliferation of complex systems in our society continues. How these systems are deployed in the organizations where they are meant to be utilized has been shown to have a large impact on how well they function.In January of 2011 the Enköping hospital initiated the deployment of an IT-support for drug management, a module in the general health care system Cambio COSMIC. Other health care providers in the county, and in the rest of Sweden, have had mixed feelings toward the module. Some have outright refused the module, claiming that it is detrimental to patient safety. One of the arguments for deploying the module in Enköping, however, was that it was needed to improve patient safety.The Enköping hospital is considered to be a well organized institution with good leadership and earlier good experiences regarding IT-systems.

The purpose of this study was to develop two types of prediction models for Scots Pine and Norway Spruce. The first type for calculation of the stump diameter under bark the year the tree reached breast height (Dstubh130). The second type for calculation of the annual difference, e.g. the number of growth years between stump height (0.2 m) and breast height (1.3 meters above ground level). The primary thought with these prediction models is to obtain the breast height age in the trees on basis of the number of annual rings at stump.

In the Philosophy of Right Hegel develops the concept Sittlichkeit (Ethical life) that represents Hegel´s view of how the State should be constituted. In Critique of Hegel?s ´Philosophy of Right` Marx provides a critical so called ?Prussian? reading of Hegel as ultimately a defense for the Prussian empire of that time. The study focuses on a close reading of the chapter on the state, which includes the paragraphs 257-313 in the Philosophy of Right. It examines how Marx?s philosophy developed from this Criticism including some of his basic concepts, notably Gemeinwesen and Gattungswesen, that he takes over from Hegel and includes in his own theories of human alienation.

There are several competing views on how to best utilize air power. Following his quantitative study of air power, Robert Pape developed a theory which focuses on undermining the target state's military strategy. According to Pape it is possible to explain the outcome as a result of military vulnerability. This essay seeks to determine if Pape's theory can predict the outcome of Operation Unified Protector. By using a mixed methods approach on four hypotheses, it will be determined if the operation was a successful case of coercion, if NATO acted according to Pape's model and whether this achieved the desired effects or not. The results reveal that the theory could not successfully predict the outcome of the conflict.

The quest to determine if non-human animals have emotional lives similar to man goes a long way back and is yet to result in a clear answer. The aim of this particular literature study is to determine whether or not the African elephant may host feelings of empathy and display altruistic behaviour. In search for an answer to this question, scientists have chosen to first evaluate the cognitive abilities of said species. They have done this through the testing of tool use, mirror self-recognition, memory and the ability to coordinate with another when performing a task etc. It is generally thought, that in order for complex emotion to exist within an individual, cognition, as an awareness of the self and others, must first be present.

Flera studier har visat att man minns emotionella ord bättre än neutrala ord. I den här studien har en jämförelse mellan minnet för negativa, positiva och neutrala ord gjorts och den visade att det negativa ord man bäst kom ihåg. 48 personer deltog i experimentet som genomfördes på internet. Deltagarna fick studera 17 negativa, 17 positiva och 17 neutrala ord, totalt 51 ord. Varje ord visades i 400 ms, men inkodningstiden (dvs.

The purpose of this essay is to find out if liming with Ca(OH2) and CaO can reduce leachingof phosphorus from agricultural land and the problem with eutrophication. This purpose alsoincludes getting knowledge about how to make the phosphorus retained in the soil and beaccessible for the plants. This essay is supposed to show if more research is needed in thissubject. There has not been much research about this subject and therefore the amount ofmaterial to study is limited in this literature review. The research reports that have beenstudied have similar results.