Konsumenterna i studien visar på en mångfald av beteenden när det kommer till hur de påverkas av butikskonceptet. Upplevelserna i butikerna är många och varierar mellan konsumenterna. Olika typer av konsumtion skildras, bland annat genomförs nöjesshopping och målorienterad shopping av konsumenterna i studien. Syftet med uppsatsen är att skapa en förståelse och ge insikt i hur konsumenters beteende kan påverkas av butikskoncept. Butikskoncept är ett bredare perspektiv av butiksmiljön som dessutom innefattar sociala faktorer.

With an increased empowerment of the users, and a dependence on outside critics, one wonders what kind of role the librarians have in a context where qualitative literature is discussed. The aim of this study is to examine the relationship between librarians private and professional views on qualitative fiction, in order to be able to discuss their role as quality intermediaries in a user oriented context.The method used, is the qualitative, semistructured interview. This author interviewed seven librarians from three different libraries in Sweden. The theoretical emphasis partly relies on the ten words of qualitative value that Inger Elam and Bengt Brülde discusses in their respective texts, partly on David Garvins quality assessment theory, which defines several quality categories divided between an absolute and a relative quality view.Through the comparison between the private and the professional quality view, examined with the two theoretical approaches, the analysis of the interview material shows that there lies a complexity in the librarians professional role. On the one hand, they are dependent of both the users and the critics judgements about the qualitative aspect in the work with purchasing new literature to the library.

This thesis is about how nationalism is constructed from two competing groups, Kosovo Albanian and Serbs. Kosovo for Serbs is a deep symbolic value that continues to be a Serbian identification. This is one of the main reasons why no Serbian politician has the courage to give it up. On the other side of the coin we have the Kosovo Albanians that only settles for independence. To recognize the independence for Kosovo could jeopardize the security for the Serbian minority living in Kosovo.

In my scientific essay, I an experienced child minder, describe two different preschools cultures and investigate how preschool culture can be influenced and created by different conditions. In my first story I describe a professional preschool with a preschool director who is involved in the activities every day. The second story is about a preschool that is characterized by a different preschool culture and members of the staff who are stuck in old patterns and with an absent preschool director. What is it that really creates a professional preschool? I want through my essay highlight pedagogues child perspective, attitude, approach to ethics and preschool values.

This thesis aims to identify bottlenecks in the internal communication of aSwedish public library. Specifically, it addresses the behaviour of the library staff when they seekfor work-oriented information through interaction with their colleagues. A fundamental assumptionof this study is that the information-seeking process depends on organisational culture. I have madean exploratory case study in a medium-sized Swedish public library, where relevant issues areidentified and correlated with the culture of the organisation.I have used Schein's three-level model to describe the culture of the library; this model definesculture as a set of basic assumptions and the actions of people as expressions of their culture. Datafor the study were gathered using several approaches, including interviews with the library staff andobservations of them.

It is important for firms to continually develop their offerings as the business landscape develops in order to sustain their competitiveness (e.g. Schumpeter, 1934; Ansoff, 1979; Porter, 1985; Trott, 2012). In a context of globalization, rapid technology development and changing customer needs, the paper packaging industry is urged to enhance its product development activities (Hansen & Niskanen, 2007; Björkdahl & Börjesson, 2011). However, there is little research about paper packaging firms? product development processes (ibid).

The digitalization of the media industry has involved great changes for the Swedish daily press. Instead of subscribing on a daily newspaper, more people tend to read newspaper's free edition online.  The recent recession has contributed to strike hard against the newspaper's economy. This is the problem our research is based upon. How will the newspaper develop and which measures have to be done to get a well functioning business model that is suited for future conditions?We have made qualitative interviews with Swedish newspapers: Göteborgs-Posten, Norrköpingstidningen, Sydsvenskan and with the danish newspaper Politiken.

This qualitative study is about the individual supportive conversation with the school welfare officer in upper secondary school. The main aim of the study was to find out what the pupils get out of a series of conversations with the school welfare officer and what it means for the pupils that the welfare officer belongs to the school organization. Six qualitative interviews were held with pupils who had conversation contact with the school welfare officer during their time at upper secondary school.I found that these pupils and welfare officers were oriented towards change and solutions. I found that the most important thing for the pupils was to achieve a good and trusting relationship with the welfare officer. After this the pupil starts a process of change in cooperation with the welfare officer, with the aim that the pupil should be happy and satisfied with the current life situation.

The aim of this paper is to research and discuss the role the cultural politics play for the Swedish employment office (Arbetsförmedlingen) and the meaning culture politics have within the labour market policy. A research has shown that Arbetsförmedlingen evaluates unemployed cultural workers differently than regular registered jobseekers. From an instrumental perspective on political implementation this can be considered as an anomali. Arbetsförmedlingen?s mandate derives from the government and its authority is a tool for carrying out state policy.

In my thesis I have chosen to examine pre-school from a gender perspective, focusing on the current norms of society that are also influencing pre-school. My thesis is written in the form of an essay, which means that reflections are a substantial part, and writing has become a part of my process of learning. My thesis originates in three different situations that I have experienced during the years I have been working in the pre-school. These situations show how I, as a pre-school educator, unconsciously am a part of creating norms, patterns and gender. The curriculum of the pre-school has been the basis of this thesis, and an important part has been to interpret what the mission of pre-school is in practice.I start by explaining the concepts of sex, gender and norms, and continue by describing how preschool can be viewed as an institution preserving the norms.

The aim of this thesis is to examine how a context-specific form of abstracting of fiction film developed in relation to the cultural policy of Internationella biblioteket IB, theoretically can be motivated and practically shaped. The background of the cultural policy of IB is analysed and theoretical standpoints and problematic aspects regarding subject representation discussed. Theories which claim intersubjectivity as an ideal for subject representation and searches for objectivity in the process of subject analysis are criticised in light of the concept of interpretation as the only means to produce meaning and subjects in relation to fiction. Birger Hjørlands context-oriented theories of subject representation are used to theoretically motivate the context-specific form of abstracting. To suggest how a practical framework for abstracting can be created, film theoretical models of interpretation are examined in relation to the field of subject analysis and formal criteria of abstracting.

Ett av de hetaste ämnen inom dagens IT-industri är SOA ? Service Oriented Architecture ? . Många av de aktiva debatterna handlar om hur SOA bidrar till att öka organisationernas flexibilitet och känslighet för förändring, något som historiskt har varit svårt att uppnå. Men hur många kan påstå sig veta vad SOA egentligen är? Termen har blivit ett så kallat ?buzzword?, dvs.

The purpose of this thesis is to investigate how theoretical investment appraisal techniques are applied in an investment driven company, regarding investments in fixed assets. The aim is also to investigate on what grounds the choices of techniques are justified, and what consequences these choices have on the overall investment appraisal. The study is designed as a case study of Divisionen, a production unit of a market leading company in Sweden, which is kept anonymous in this thesis. The empirical data consists of interviews with company employees and internal documents, including decision support for seven approved investment projects. The interviewees were chosen based on their role in the investment decision making process.

De senaste åren har Försvarsmakten genomgått en stor förändring från invasionsförsvar till ett flexibelt insatsförsvar. I takt med denna förändring har även karaktären på de uppgifter som insatsförsvaret ställs inför ändrats. Ett exempel på detta är insatsen i Adenviken där hotet är i form av små snabba fartyg med mål och medel som sträcker sig utanför en reguljär styrkas. En av Sjökrigets grundregler är förmågan till taktikanpassning. Detta innebär att man drar erfarenheter från de attacker eller anfall som genomförs, tar lärdom av dessa och utefter denna lärdom tänker nytt för att nå framgång i nästa drabbning.

The aim of this Master?s thesis is to investigate international students? views regarding information seeking and use of information sources. A further aim is also to investigate the possible factors influencing information seeking in relation to everyday life for international students. Interviews were carried out with eight international students, 20-35 years old from three continents. They were to stay in Sweden for at least five months for the purpose of studying.