Today, nine out of ten municipalities are active on social media and it has become increasingly popular among municipalities that make use of placemarketing to promote their particular region. A problem that is raised in this study is that the population of the municipalities in northern Sweden often is in decline. The purpose of this study is to investigate how a democratic-controlled organization such as Luleå Municipality uses the social media Facebook in its placemarketing, to highlight a place of scale and to attract new residents and stakeholders to move to or visit the city. In order to answer the purpose I have with the help of a critical discourse analysis examined how Luleå Municipality using social media Facebook in their marketing of Luleå as a place. The results were then analyzed using theories of placemarketing, Norrland and the market-oriented municipality.

Affa?rsnytta a?r ett ma?ngtydigt och sva?rdefinierat begrepp, men det a?r na?got som alla verksamheter vill uppna?. Uppsatsen avgra?nsar sig till sa?rskilda kvalitativa egenskaper som definieras av ISO/IEC FDIS 25010:2010 under kapitlet "Quality in use". Uppsatsen ga?r ut pa? att utva?rdera de kvalitativa egenskaperna och om SOA (Service Oriented Architecture) bidrar till dessa samt inom vilken aspekt av affa?rsnytta. Fo?r att svara pa? fra?gan var det relevant att utva?rdera begreppen Affa?rsnytta och Kvalitativ nytta samt definiera SOA. Resultatet fick vi genom kvalitativa intervjuer fra?n fyra respondenter som har deltagit i ett lyckat SOA projekt och har goda kunskaper inom SOA och dess koppling till affa?rsnytta inom olika aspekter. Utifra?n litteraturen och resultatet ser vi indikationer pa? att SOA bidrar till de utvalda kvalitativa egenskaperna.

This is a study about the relation between the Swedish school and the political system of Sweden. I wanted to see if the relation had changed since the election of 2010 as it was in that election the Sweden Democrats got over five percent of the votes and took seat in the Swedish parliament. The thing that is unique about this election is that it was really the first time a right-wing party had been elected into the Swedish parliament. Many experts argue that this is the first xenophobic party that has been elected into the Swedish parliament. This led to a problem for schools and their principals and a difficult question to answer because xenophobia is contrary to the school?s core values and the school?s democratic mission.Should the school still be open for political parties? How do schools manage to distinguish between political information and political propaganda? If parties still are welcome into the schools, which parties should be allowed? The equality ombudsman has said in a report that the schools have to comply with the principle of objectivity, which stipulates that the public sector has to be unbiased.I have chosen to make use of a qualitative method because I think the study then gets a deeper understanding of the topic.

This essay deals with children?s and adolescents? use of interactive media as a tool for doing relations with each other. The purpose is to increase the understanding of the impact interactive media has on pupils? relations and identity development both in school and on their spare time. The school system?s mission is not only to teach formal knowledge and facts but also to train children?s social skills and abilities.

Should libraries first and foremost be a source of free informationwhere the citizens can find whatever information they want, or dothe librarians have a responsibility for what kind of works theypresent to people on their shelves? A wild debate broke out inSwedish media in September 2012, after the artistic leader ofKulturhuset in Stockholm; Behrang Miri decided to weed out allthe Tintin albums from the children´s library Tiotretton. Hewanted to start a debate on stereotypes in children´s fiction, andwhat damage they do to children who face them. The purpose ofthe thesis is to carry out a discourse analysis of this media debate,and to identify the different views that are expressed on thedemocratic mission of the libraries, what media they shouldpresent. The method and theory is based on the discourse theory ofErnesto Laclau and Chantal Mouffe and their concepts are used toarrange the analysis around certain themes that build up twodifferent discourses; ?Freedom of information discourse? and the?Weeding out discourse?.The two main questions are: What views of the public librariesselection of works are expressed in the Tintin debate in Tiotretton,and how do the views relate to each other? What concepts arespecific for the debate, and what meanings do they get in thesedifferent views?In the concluding chapter I discuss which consequences theseopposing opinions can have for the future selection processes ofthe library..

This essay is about the religious change that Jing-cult underwent 600-1500 A.D. It is a historical-critical essay based on literature studies, using Ha?kan Rydving?s theory of religious change. In chronological order, it will go through the religious change from ancient Japan to the late Muromachi-period when Shinto was created. It describes the early temple- cult, buddhism's mission to Japan and how the Jingikan was created.

Uppsatsen är en studie av svenska Mongolmissionens pionjärverksamhet i Mongoliet och belyser de religiösa värderingar och mål som låg till grund för denna missionsverksamhet. I studien presenteras en kortare historisk tillbakblick och en karaktärsbeskrivning av den man som var upphovet till att Svenska Mongolmissionen bildades - evangelisten Fredrik Franson. Uppsatsens empiridel behandlar den arbetsarena som var missionärernas vardag och belyser deras arbetsvillkor, missions- och sjukvårdsverksamhet, samt de turbulenta politiska förhållandena i Mongoliet vid denna tid. Uppsatsen lyfter fram en kvinnlig aktör, missionären och Röda Kors-systern Greta Nilsson, som genom sin dagbok är en primärkälla i uppsatsen. Frans August Larson, "Hertigen av Mongoliet", är också en viktig aktör som presenteras.

The purpose of this paper is to examine the narrative in You are a bad man, mr Gum! to be able to understand and explain the intermedial aspects of the work. I assume an intermedial, narratological and reception theory perspective in my analysis. The method of close reading is used combined with a reader-oriented perspective. I examine the medial aspects of the chosen work through the pictures, the text, and the iconicity of the typographical pattern of the text. To reach my goal, the following questions are dealt with: What is the character of the narration? How do the various media interact in the production of meaning? What is the relationship between the text and the implicit reader? What is the narratological difference between reading the book aloud and silently? The theoretical framework f the paper consists of narratological and intermedial theories.

The discussion on whether the aesthetics or the pedagogy of children´s literature is the most important trait of the genre has been going on for quite some time. As children´s literature rose from a will to educate it is argued that pedagogy is forever imbued in the literature that addresses the child as its main reader. Literary scholars voices concern that the discussions about aesthetic expressions are being shunned in favor of that of educational values but does one exclude the other?In this essay I focus on two of Swedens most prominent authors of children´s literature, Lennart Hellsing and Ulf Stark. They are both part of the aesthetics/pedagogy debate, in their fictional works for children as well as with articles and essays on the subject.

The purpose of this study was to gain deeper knowledge about the special needs of guidance significance as an aid to students based on teachers' views and perceptions.Eight teachers from three different municipalities, active in primary school and middle school have been interviewed since all have participated in and have experience with special needs tutoring. Their responses were compiled and answered the three research questions: What experiences have teachers of special education counseling? How do teachers the guidance they received from a special teacher? What effect has the special educational guidance given for the inclusive education? The result shows that the special educational tutorial helps teachers gain a deeper understanding of students in need of special support and guidance to the mission vary in scope and content. The special educational tutorial that is aimed directly at the teachers seem to have a positive effect on inclusion and a critical/dilemma perspective while the consultative guidance primarily directed towards the adaptation of educational material and allows students to walk out of the classroom to receive special education promotes exclusion and ability grouping and a compensatory perspectives. From a sociocultural perspective pointing results of the study that teachers with special education tutoring experience to students in an inclusive education contribute to each other's learning,creating meaningful for everyone involved..

The purpose of this master?s thesis is to study the organisational culture of two public libraries managed differently. One of the libraries in my study is run by the local bookstore and the other is run by a staff co-operative. My aim is to elucidate characteristic features in the culture of these two public library organisations. The questions I posed are which types of organisation culture can be identified in the two given examples and what the factors are that may be of importance for these cultures.

The purpose of this thesis is to examine the debate in library journals and in official reports on the subject of library education in Sweden. We focus on two periods: the period just before the year 1972 ? when the library education was transformed into being occupationally-oriented and the period just before the year 1993, when the library education was transformed into being ?academised?. This Master?s thesis shows that the debate and the arguments among initiated people in the library world have had some impact on how the library education was transformed later on.

ABSTRACTTitle: The defend of the picture ? a comparison of recruitment advertisements from the Swedish Armed Forces / Bilden av försvaret? en jämförande studie av Försvarsmaktens rekryteringsannonserNumber of pages: 35Author: Greta SimonssonTutor: Mats LindCourse: Media and Communication Studies CPeriod: Autumn Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: Do the messages in the recruitment advertisements from the Swedish Armed Forces differ between such advertisements produced in the ?defense against invasion? era and those produced in the present, more internationally oriented era, when analyzed using semiotics? And, how are these advertisements understood by their receivers?Material and method: Interviews, a focus group and semiotic analysis.Main results: The messages in the recruitment advertisements have changed. In line with the changed focus of the Swedish Armed Forces to more international cooperation and missions, the present day advertisements do indeed have a more international and aggressive focus.Keywords: Swedish Armed Forces, information, recruitment, advertisements, semeiotics..

This study deals with the Swedish public library in our changeable time. New technology, an altered media situation with a growing digitalization, globalization and a society focusing on the individual and the market have put the public library in a new, indistinct position. It is described as facing an identity crisis. The aim of this thesis is to, by interviewing a group of young people ages 15-16, find out what the public library is for this user group and what it ought to be according to them. How do they value the services provided by the public library? Are there services they miss? The thesis also aims at relating the opinions of the young people to earlier research.

In today's fast-paced, intense and complex media environment, it is hard for non-profit charity organizations to reach out and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. Past studies of the signaling theories indicates that higher perceived advertising expense leads to more positive effects on purchase behavior and brand perceptions. However, we believe that this does not apply for a charity organization. We argue that since charitable organizations have a fundamentally different mission than commercial companies, they will need different ways to signal quality and credibility, and therefore the common signal-theories will not hold for these organizations.To test our hypotheses, we conducted two surveys where the respondents saw one of five versions of the same ad for a well-known Swedish charity organization, or one of two ads for a commercial corporation. The ads had been manipulated to simulate different levels of perceived cost.Our results shows that perceived ad cost only affects attitude towards the ad if a charity was the sender, whereas perceived ad cost affects intentions, attitudes and credibility if a commercial corporation was the sender.