The aim of this bachelor?s thesis is to gain deeper knowledge about how librarians in public libraries in Sweden view theirprofessional role with regard to the last decades of change in the library field. Especially concerning the technical evolution and towards a higher user orientation and market Mindset, and in which ways this has influenced the librarians everyday working tasks. A particular focus has been placed towards the reference transaction, the use of computers and e-media, and the stock development. We believe that there currently is a changeover, from the libraries traditional line of function, towards them as more of service institutions.The method used in this study for answering the research questions and to gather empirical information is semi-structuredinterviews.

The works of crime fiction writer Edogawa Rampo are largely unknown in the West, but have had a considerable impact upon literature and popular culture in his home country of Japan. Rampo?s works are threading on the line between between distinctively Western and distinctively Japanese writing styles and thematic realms, embodying a cultural fusion which acts as a mirror of the societal and cultural changes that occured in the author?s contemporary Taish? era Japan. This thesis is an attempt to explore Rampo?s literary Mindset, and more specifically to attempt to picture and describe Rampo?s self-image as an author of crime fiction active during this time period.

The purpose of this paper is to investigate the existence of the discipline Design Thinking in a project that aims to strengthen Sweden as a brand. The study will generate knowledge about Design Thinking, with the purpose to increase the understanding of how the discipline can be used as a strategic tool in the processes of strengthening Nation Branding. The authors have used a descriptive and qualitative approach where the Shanghai World Expo in 2010 was examined. The theoretical framework contains previous research in the field, data has been analysed in relation to Lockwood's ten principles of how an organization can become more design-minded and Anholt?s hexagon, which features the parameters that creates a country's Nation Branding.

In this paper we aim to delve deeper into the film industry and how their approach to streaming services such as Netflix might be the solution to the problems with piracy (people downloading illegally instead of paying for the products) - but before they can change the Mindset of people, they have to overcome some issues that might make it hard for the film industry to adapt a fully functionable streaming sollution in the veins of Spotify. To come up with some conclusions regarding this matter, we focused our study on the consumers rather than the industry in order to get a better understanding about what the consumers think about the streaming services of film that are offered today. We used both surveys and interviews in order to gather information regarding the consumers thoughts on how the landscape of film distribution has evolved to a point where Video-on-Demand offers the opportunity to watch movies and TV-series whereever and whenever they want. Our research shows that the majority of consumers are willing to pay for streaming services of film and hold the new technology in high regard. However, the concensus among the consumers that were involved in our study shows that the streaming services offered today have to evolve even further in the future before it can fully work as a substitute for illegal downloading.

The purpose with this study has been to understand and analyze how teachers, working with children in the ages of 1-3 years, understand and work with the concepts of gender and equality in preschool. The study has been completed through interviews and observations and is based on three key questions, which are: How pedagogues in the pre-school interpret the concepts of genus and equality? How are boys respectively girls received and treated by the pedagogue in the pre-school? What similarities and/or differences can be seen in the way that the preschool pedagogue treats boys and girls? The study's method is based on a qualitative approach. The main research methods for this study are observations and interviews. I have been interviewing three teachers from the same pre-school, located in a suburb in Stockholm as well as observed them during work.

The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental Mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning shelf space. Several consumer behaviour studies have shown that the attitudes towards organic products and labels are predominantly positive. According to traditional marketing theory, these kind of attitudes should affect consumers? purchase intentions in a positive manner, as well as the actual purchase behavior.

Syftet med denna uppsats är att öka förståelsen för de kompetenser en internationellsalesmanager behöver för att hantera interkulturella möten. Därför ska de kulturellaskillnader som kan uppstå i interkulturella sammanhang samt olika sätt att hantera dessaundersökas. För att uppnå syftet med studien har följande huvudproblem formulerats: Hur påverkar en Salesmanagers kompetenser dennes förmåga att hantera kulturskillnader vid kommunikation av internationell försäljning? Det teoretiska fält som använts innefattar salesmanagerns roll i en global värld och de kapitalsom krävs av denne; kulturella lager samt interkulturell kompetens.Studiens metod har varitkvalitativ med en deduktiv ansats, kombinerat med en fallstudie på Norden Machinery AB. I den empiriska delen framställs respondenterna i en jämförelse till varandra, följt av analysendär empirin tolkas utifrån teorin.Studiens slutsats påvisar att en salesmanagerns kompetenser i hög grad påverkar dennes medvetenhet av och förmåga att hantera de kulturella skillnader som uppstår vid interkulturella möten.

The capricious roman goddess Fortune is known for her strong power to influence or even decide the destiny of humans. In ancient Rome she was considered to be a good goddess, who brought the gifts of destiny and who also was seen as a possible ally. During the Middle Ages this position changed. Fortune was given two sides, a good and friendly one and a cruel impenetrable side. She was seen as one of God´s ministers and became an expression of divine providence.My purpose with this essay is to analyse three artworks of Fortune by Giovanni Bellini, Albrecht Dürer and Master MZ, but also some texts by the renaissance humanist Niccolò Machiavelli.

The purpose of this qualitative study is to understand and examine the problem andreason why second language pupils have difficulties reaching the goals of thecurriculum in ?Swedish as a second language?. The study is based on interviews withtwo second language teachers and Vygotskijs and Antonovskys theories. The interviewswith teachers gave a broader view on why these difficulties exist and whatconsequences might occur. This analysis shows that there can be different reasons as towhy pupils can not reach the goals in their second language that are set for them.

Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.

The purpose of this paper is to through a conceptual definition, outline the meaning of integrated reporting. The empirical study aims to identify the development of integrated reporting in terms of driving forces and participants. We also intend to identify and explain the effects of integrated reporting and to describe, analyze and create an understanding of what is required of companies and the challenges an application of integrated can bring. To achieve the purpose of this paper, we have formulated a central question; What is integrated reporting and what will this development mean for companies?  To answer the central question of this paper we have chosen to apply a qualitative approach with case studies as a research strategy.

The purpose of this paper is to create increased understanding of how pupils learn statistics. This includes gaining insight into pupils' use of their own experience and group experience to help to get a better understanding of statistical problem solving. The study's research questions are about how pupils learn to work with data in tables and diagram and how pupils learn to work with measures.The theoretical framework consists of two approaches to studying learning. One approach is based on pupils? cognitive conditions, called set-befores, and the pupils' previous experiences, called met-befores.

The civilization has taken a step from the industry society to a service oriented culturewhere the physical differences between different products have decreased in value for the customers. The differentiation is more about senses, esthetical symbols and design. Modern economy is more and more focused on consuming and produce dreams and lifestyles. Maybe are we ready to face a new era; the society of experiences?Can the trend that is striving towards experiences really be adapted to all markets? This question started our quest to see how the real-estate market would be able to be adapted to this new economy.

The aim of this thesis is to create an understanding about how and to what extent a Swedish expatriate manager needs to adapt his/her leadership in accordance with the culture of the host country. Thus shall different managers? perceptions of experienced management overseas be studied. To accomplish our aim, three different problems have been designed. These are as follows: In what way does the manager?s earlier experiences and knowledge about expatriation affect her or his leadership in a new cross-cultural context? How does the culture of the host country affect the expatriate manager?s leadership? How does the expatriate manager handle contradictory demands: that is differences in expectations from subordinates and the higher management? We have chosen to use an abductive approach in order to do a qualitative study and we have therefore conducted eight case studies to create a foundation for distinguishing patterns.The case studies are based on eight Swedish managers with experience from expatriation. The theoretical framework is structured upon three main themes including; knowledge and skills a global leader needs to possess, the relation between the leader and subordinates, and contradictory demands.

The purpose of this paper consists of examining the different ways of thinking about death and life beyond death conveyed in the game Grim Fandango Remastered. This was done by using a theoretical framework consisting of a self invented definition of death called "Bodily death". This definition consists of common notions about death such as cessation of life functions like movement, metabolism, respiration and overall cessation of brain functions. It also included cessation of vital processes, which includes the ability to make energy transfer, making reparations, for example by cell replication, as well as the waste system of the body.  Besides this, the study examines the prevalence of dualism, a conception that views the soul essential to the individual's mental state. Two kinds of dualism were investigated, simple dualism with the assumption that the individual is made up of the soul, and compound dualism, where soul and body are dependent on each other for the survival of the individual.