Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

AbstractBackground:There are three diffrent postpartum problems a woman can suffer after a childbirth, postpartum blues that is the mildest one that almost everyone are suffering. Postpartum depression that is substantial and above 10-15 % are suffering, the most servere is postpartumpsychosis that 1-2 women per 1000 deliveries are suffering from. Aim: Illustrate womens experience during and after a postpartumpsychosis. Methods: This is a literary review of scientific articel and biographies, they are analysed with latent content analysis. Results: Six themes were found after the literature review; experience of; ?unnatural frame of mind?, loss of controll, loneliness, feeling guilt, living with a label and fear that there will be a recurrence.

Auditor independence is a subject that has been discussed frequently over the past decade. The meaning of auditor independence is complex and contains both independence of mind and independence in appearance. The environment must perceive the auditor as independent if the audited information is to have any value for the users of the audited statements. The aim of this Master?s thesis is to examine how auditors can manifest their independence.

BakgrundTraditionell och komplementär eller alternativ medicin, vilket benämns Complementary and Alternative medicine (CAM), är enligt WHO en viktig, men ofta underskattad del i nationella hälso- och sjukvårdssystem. Användandet av CAM har ökat signifikant senaste åren för gravida kvinnor. Inom CAM ryms begreppet ?mind-body interventioner? eller ?mind-body therapies? och innefattar behandling så som mindfulness, yoga, akupunktur, massage. Yoga och mindfulness har enligt tidigare studier positiv inverkan på graviditet och graviditetsutfall.

Mind the gap encourages you to beware of the interspaces. The project seeks to defend the gaps that occur in time and space and encourages the reader to care about the interruptions of the routine-like and planned, whilst also opening up a discussion about interaction and participation. Mind the gap is a project about the many opportunities the public space has in the contemporary city. What you have in front of you is the result of this project. As society constantly changes, new and different needs arise in the city and it is necessary that architects and planners understand and adapt to these changes. They have to be able to develop new ways of thinking and to challenge established perceptions of what the public space is and should be. This means being able to see that the public space could be different and to recognize the potentials for it to change. This project examines the underlying ideals of urbanism and investigates the potentials of the City when shaped by these ideals.

The librarian profession is dominated by women. The aim with this essay is to find out howmen and women in this field get on together, and how they experience their psycho·social work situation bearing this in mind. Are there any advantages or disadvantages being a woman or a man in this profession? What do the librarians think about the future? Men and women working at five different public libraries, where the domination of women is greatest, have been interviewed. The essay is based on their opinions and experiences.The female and male librarian get on well with each other and have a good cooperation.There are not many advantages or disadvantages depending on the sex in the profession, but the image, status and salary would probably be better, if there were more men in the profession.

Nursing and care for the pregnant bitch and her neonatal puppies is an important part of the animal nursing profession either if it concerns normal reproductionphysiology, pregnancies, diseases or complications at home of the animalowner. This piece of work gives a guidance of what a Veterinary nurse at a clinic should have in mind while given treatments, complications and normal physiology with the bitch and her neonatal puppies in order to be able to perform a professional cooperation with the veterinary surgeon at emergency teatmentcases and to make the animal owners satisfied with enough knowledge to answer their questions about the subject..

This thesis will guide you through the haunting Business marketing woods of snaring networks and ravel business relations in the dark landscapes of the mighty music publishing creatures. The task at hand (of this thesis) will be to present the secrets that lie beyond with the hopes that you, the daring reader, will gain knowledge and understanding of what these entities do, lurking in the shadows of the woods of business marketing (and of your unknowing mind). How they go head on with their partners in business to thrive on intangible properties and how they find their path through these woods. Explore and discover, if any, commonly found ways in the management of business marketing within the domain of the music publisher. We wish you a pleasant reading!.

The aim of this project was to develop educational resources concerning bioenergy and sustainability. The initial purpose was to produce two sets of material: one suitable for children in their first years of Swedish compulsory school, and one designed for upper secondary students. In the report, however, the possibilities are discussed for this material to be used with even wider audiences.In the first phase of the process, literature (books, reports etc.) with relevance to bioenergy, sustainability and theories of learning were studied. This insight, along with the appropriate course curriculums, was used in the development stage to produce learning material for the targeted audiences. The development was followed by tests and evaluations carried out with high school students, upon which an analytical discussion is held regarding the consequences and possibilities that the results of this project pose.The content of the learning material is based on the curriculum and course requirements provided by Skolverket (The Swedish National Agency for Education) for lower elementary and high school students.

On July 22, 2011 a bomb detonated in the government building in central Oslo in Norway and eight persons died. Later that day, 69 people, most of them youths, were shot down and killed on the island of Utøya by a uniformed Norwegian man.The purpose of this study is to analyse Anders Behring Breivik's personality and explain why he became a killer. I have used a Psychobiographical narrative method, which serves to describe the mind of a human being, linking the mind to motives, scripts, unconscious ideas and personality.My primary sources are Breivik?s Manifest: 2083 A European Declaration of Independence and the inter-views with his father and stepfather, together with the Psychiatric Reports which were submitted to the District Court of Oslo. I have analysed in what way Breivik?s childhood influenced his behavior as an adult.

In this essay I have looked more closely at different means of grinding wood prior to the mass production and total dominance of the sandpaper in recent times as there is virtually no information to be found about this. I have also done a few replicas of how early sandpapers might have looked and as a part of creating these replicas I have also tested diffrent types of early glues. The conclusion of it all is that all the alternative grinding materials tested workd virtually as well as modern sandpaper, with some reservations. And the replicas, although rough, worked mostly well despite being constructed with simplicity in mind. This indicates that an artisan could easily construct sandpapers if he so wished..

The purpose of this report is to study when and why legal persons have been allowed to acquire agricultural properties. The ownership of agricultural property is governed by the Land Acquisition Act. The reason for this is because they want to limit legal person owner-ship of agricultural properties. It is believed that a large proportion of pri-vate ownership is healthy and stimulating for the Swedish countryside. There are some exceptions in which legal persons may be able to acquire. This is a review over decisions taken by the authorities. In this report I have studied purchases made between 2008 and 2010.

This study sheds light on the firm-lifecycle and the impact of leadership and how itdevelops negatively when the entrepreneurial firm becomes administrative andmanagerial. The ambivalent fact is that the firm, when growing in size, need to becomemore managerial, though without undermining the previously entrepreneurial mind-setthat pervade the organization. The term corporate entrepreneurship has emerged andcomprises that the firm can continue to be entrepreneurial in the managerial stage. Thatis to resume the firm?s work to keep innovative.

Talented people are recognised as being the most important corporate resource over the next twenty years and a competitive compensation system is an important tool in attracting and retaining talent. Traditional pay systems are recognised as being neither cost effective nor motivating people to do more. Often these systems do not contribute to strategic objectives. This study outlines what constitutes an intelligent remuneration system that will enhance the mind value added by knowledge workers, reward knowledge creation, and contribute to organisational strategies..

This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau?s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act..