Abstract Apple Computers Inc. is known for their loyal and passionate followers. This study focuses on the brand communities and brand loyalty that is frequently seen among Apple customers. It focuses on the factors that create an apparent deep-set loyalty and passion towards their computers among Mac-users. This study contributes to a deeper understanding of why some consumers feel such a strong attraction to a company, its brand and its products.

Sammanfattning/Abstract Reuterskiöld, Christine (2013). ?Paddor i praktiken?, Skolutveckling i digitala lärverktyg/iPad ? från teori till praktik. (?Toads in practice? School development in digital tools/iPads ? from theory to practice), specialpedagogik avancerad nivå, Skolutveckling och ledarskap, Lärande och samhälle. Problemområde.