The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach including a case study has been conducted.This qualitative method included research on brand building, logotypes, colour, design and typography and interviews with the company Yakobs Ram & Reklam and three representatives from the advertising agencies Anfang and Jerhammar & Co.In order to develop a brand manual for a company with several businesses, the study revealed that there should be a main logo where the secondary logos, consisting of the various components of the company, are linked by colour coding. In addition, the study has shown that the key elements to include in a brand book are the use of the logo, colour, typography, visual style and profile products including brochures and business cards. These findings form the basis of the brand manual and are the result of this work. As the amount of previously known facts regarding the construction of a brand book are scarce, the choice of method has been crucial and the data generated can be generalized and applied to new similar cases.

Den ostrukturerade dokumenthantering, som idag förekommer på avdelningen Ida på företaget SMHI, gav upphov till detta examensarbete. Ett dokumenthanteringssystem har införskaffats till avdelningen. Dokumenthanteringssystemet är en produkt från Microsoft med namnet SharePoint Portal Server (SPS), vilken levererats av WM-data. SPS är relativt ny på marknaden, vilket gör att erfarenheter saknas kring produkten. Syftet med dokumenthanteringssystemet är att samla alla dokument på samma plats, vilket gör dem lätt tillgängliga för alla berörda.

The aim of this study is, from a norm-critical approach, to find, investigate and analyse human representation in the visual culture of one preschool in order to understand if the children enrolled are represented or not. The research questions are: In what ways is there imagery of human representations in images and materials designed for play? What skin-colors and origins are dominant in the data collected?We carried out a qualitative study in the form of visual ethnography. This method allowed us to use a combination of different data collection tools such as photography and ethnographic field notes to collect our data. The photographs we took of images and material used for play, was then analysed through semiotic picture analysis.

Syftet med mitt examensarbete har varit att skriva, arrangera och spela in musik till Tritons kommande debutskiva, Beneath Our Feet. Arbetet besta?r av tva? delar, en skriftlig del da?r jag redogo?r fo?r dels en sammanfattning av den fo?rberedande kursen 2012, som legat till grund och mo?jliggjort mitt arbete. Dels ocksa? huvudarbetet under 2013 da?r jag i egenskap av projektledare, producent och musiker genomfo?rt den studioinspelning som utgjort va?rt ma?l.Den andra, konstna?rliga och klingande delen av mitt arbete gestaltas av de 8 la?tinspelningarna jag tillsammans med Triton a?stadkommit i Studio 2 pa? KMH..

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing.

The purpose of this master's thesis is to examine how the public library communicates with young users through the library web sites. Four Swedish public library web pages for children are analysed. In the analysis the web pages are treated as a combination of semiotic resources that, communicating as a whole, hold a meaning potential. In order to identify the underlying meaning of the whole I have applied the tools of Kress' & van Leeuwen's visual social semiotics to the chosen web pages.The information value, the framing and the salience of each composition is examined and analysed, as is the size of frame, the perspective and the vertical angle of a selection of images from each web page. The results of the semiotic analysis are then discussed and related to Jochumsen et al:s four space-model and the notion of ?child perspective? and ?empowerment?.The results show that the child perspective is strongest on the web pages that represent the performative space as dominating and that empowerment is mainly represented as ?doing?, ?participating? and the ?free choice?.

The purpose of this study was to examine how local producers in the food and confectionery segment in Västernorrland, Sweden, working to communicate that the product is locally produced through its packaging design. We have chosen to look at how they work with the right packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical elements contained in the locally produced product packaging through a semiotic analysis.The theoretical framework is based on theories in brand communication and Visual Communication, specializing in packaging design?s visual elements.The method used in this study is a qualitative method.

Syftet med studien var att beskriva vad personer med synnedsättning har för erfarenheter av tillgänglighet i utemiljöer och på offentliga platser. Författarna valde en intervjubaserad metod för att besvara studiens syfte där nio personer från två olika län intervjuades utifrån semistrukturerade intervjufrågor. Inklusionskriterierna för studien var att deltagarna skulle ha en synskärpa på mindre än 0,3 och vara medlem i synskadades riksförbund. Data analyserades utifrån en kvalitativ innehållsanalys som mynnade ut i tre kategorier ?tillgänglig miljö, skillnad mellan självständighet och beroende?, ?tillgänglig miljö, skillnad mellan trygghet och otrygghet? och ?allmän okunskap om tillgänglig miljö?.

The purpose of this study was to examine how local producers in the food and confectionery segment in Västernorrland, Sweden, working to communicate that the product is locally produced through its packaging design. We have chosen to look at how they work with the right packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical elements contained in the locally produced product packaging through a semiotic analysis.The theoretical framework is based on theories in brand communication and Visual Communication, specializing in packaging design?s visual elements.The method used in this study is a qualitative method.

Crowdfunding is described as a facilitator for creative entrepreneurs in their gathering of funds for projects. This bachelor?s thesis  aims at finding differences in communication components found between successful and unsuccessful crowdfunding campaigns on one of the most popular platforms, Kickstarter. Through a quantitative content analysis and a rhetorical analysis of literary topoi this study suggests that there are apparent differences in usage of titles, text, visual expressions, rewards and in themes of preparation, humility as well as quality. The findings we present conclude that a campaign with a title consisting of eight words and one punctuation are more likely to succeed than other.

FörväntanEn berättelse om en flicka som älskar att läsa.Som växer upp och går på en skola där hon får lära sig att skapa rumsligheter.Som vill finna ett sätt som gör att hon kan omsätta allt det fantastiska hon finner i sina böcker i sitt rumsliga skapande.Hon utgår från en specifik bok, The Night Circus, skriven av Erin Morgenstern. (2011, Vintage Books)Hon söker efter sättet. Genom att läsa. Och läsa igen. Genom att klippa.

Microsoft launched a new operating system, Windows 8, during 2012. An interesting feature for Windows 8 is that applications can be developed using different programming languages but still provide the same functionality regardless of the language used. Two combinations of programming languages are: XAML with C# and HTML with JavaScript. This thesis examines if there are any advantages or disadvantages when choosing a specific combination of languages to develop Windows 8 applications with. An application has been developed and analyzed for the SwedishTransport Agency during the thesis project..

Kadmiumkällor och risker med exponering för kadmium beskrivs. Svenska nationella och Stockholms kommunala miljömål som rör kadmium gås igenom och analyseras ur olika aspekter. Två olika modeller för flödesanalyser beskrivs och jämförs. Beräkningar för kadmiumflöden i Stockholm 1995 genomförs enligt den ena flödesmodellen. Beräkningarna redovisas i ett Microsoft Excelark tillsammans med några enkla analysverktyg.

The purpose of this report is to outline the development of a dynamic Microsoft Silverlight application, which will be able to present products and be administered in a simple manner. The project has been carried out at Incordia AB, a company that specializes in e-commerce, situated in Helsingborg, Sweden. Although the Silverlight application is customized for a particular site, forMicro AB (an ongoing project at Incordia), the template and the classes that are used to manage information, are developed so that they can be used in future projects for Incordia AB..