The purpose with this essay is to study how a micro enterprise builds a brand. This because the current situation makes it difficult to stand out from the vast amount of marketing messages available in the market without having an extensive marketing campaign. Small companies do not have the opportunity to put a lot of recourses as money into marketing as the large companies do. Neither do they afford to repair a brand failure.Brand building is a process that constantly is in progress in a company, large or small. To make this process concrete we have chosen to study the four factors; brand awareness, perceived quality, brand associations and brand loyalty.

This thesis within the field of Integrated Product development at the Royal Insitute ofTechnology, performed at Primary Development Dishcare at AB Electrolux, is supposed to finda solution to enhance the hygiene inside an Electrolux dishwasher. The outcomes of this thesisare functional prototypes to evaluate the efficiency of disinfection by the use of Ultra VioletLight and Ozone.The thesis has followed Electrolux Primary Development process, with delivarables andcheckpoints.Ultra violett light with a wavelength of around 264 nm penetrates through the cell wall ofbacteria and micro organisms and causes a molecular rearrangement of the cells DNA. Thisprevent the bacteria from reproducing and it is considered dead. Commonly used UV-C lampstransmits the wavelength 254 nm which is very close to the optimum for germicidal action.A competitive brand have reacently launched a dishwasher claiming to achieve greaterdisinfection with an UV feature. This dishwasher was tested during the thesis and proven tohave a very low effect on the hygienic result.Two prototypes were devolped and tested for UV disinfection of dishware.

ABSTRACTBachelor essay in political science by Hanna Richter, spring 2006Supervisor: Mats LindbergTitle: A study of the phenomenon of micronationsThe purpose of this essay is to study the phenomenon of ?micronations?, to describe it to the reader and to discuss why this phenomenon is interesting to study in the field of political science. The questions this essay seeks to answer are:- What are micronations, and which variations are to be found within the phenomenon?- Why are micronations interesting to study in the field of political science?Bary Buzans theory of the nature of the state works as a frame of reference to this investigation of micro ?state-like? units. The phenomenon of micronations has not been investigated by the social sciences in any extent worth mentioning yet.

When a country faces a decline in business activity, companies have to struggle to gain external capital. It is even more important for small enterprises to get capital, as they normally do not have enough collateral to receive traditional bank loans. In Bangladesh, Grameen Bank started with micro credit programs in the early 90?s, that included small capital loans and leasing of machines. Nowadays these micro credit programs have developed to function even in industrialized countries.

The 17th October 2014 the Swedish Armed Forces (SwAF) introduced an intelligence operation in Stockholm archipelago after receiving credible observations regarding illegal underwater activities. Following the data collection and associated analysis it could be stated with certainty that a foreign submarine had violated the Swedish territorial waters. Media depend on SwAF to provide them with accurate information due to the confidentiality in these matters and the general area of investigation is therefore how the actions of the Swedish Armed Forces, in the submarine incident 2014, were portrayed in the Swedish media. Newspapers and blogs of defense policy represent the media and the thesis is based on the theories constructed by Graham Allison, the rational actor, organizational behavior and governmental politics. Furthermore, it is relevant to examine if there are any similarities or differences in how the submarine incident is illustrated, and what may be the reason for any possible occurrences.

J.O. Mallander?s Extended Play (1968) is a sound recording, a readymade, of the counting of votes in two presidential elections in Finland, during 1962 and 1968. A voice repeats monotonously: ?Kekkonen, Kekkonen, Kekkonen, Kekkonen, Kekkonen?? Although the Finnish president Urho Kekkonen represents, almost personifies, the politics of the post World War II period in Finland, Extended Play does not explicitly address the political. Rather, as this essay argues, it engages in the discourses of power and politics by providing a temporalization of its fixedness, or what Jacques Derrida terms the proper.Extended Play is, in parallel with Derrida?s critique of western metaphysics, a deconstruction in sound that challenges the state ideologies conveyed in the process of the counting of votes, where the presuppositions of the presence of the voice characterizes the ambiguities of power that Kekkonen?s politics of neutrality represent.Mallander?s readymade emerges as a double of the game theory strategies of the Cold War, a mimetic surplus of the administrative control mechanisms of sound recording.

This essay is a discourse analysis of the integration politics of the different parties in the Swedish parliament and the non-parliamentary party ?the Swedish Democrats?, as it is presented on their respective web pages. The overall purpose is to problematize and shed a light on how the current discourse(s) about integration are constituted. Also of interest is how these construct our knowledge and experience of the phenomena. We furthermore want to illustrate the social consequences of such discourses on the construction and organization of identities and groups, and, as a result, the courses of action that becomes available.

The purpose of this essay is to investigate what kind of motives where behind the long term decisions for the Swedish military defense in 2000 and 2004. This leads to the questions that the essay is meant to answer; 1. Were the motives behind the two decisions for the Swedish military defense of economic character or an adjustment of security and defense policy? 2. Was the parliament united in the two decisions and if they were not, why? 3.

The 17th October 2014 the Swedish Armed Forces (SwAF) introduced an intelligence operation in Stockholm archipelago after receiving credible observations regarding illegal underwater activities. Following the data collection and associated analysis it could be stated with certainty that a foreign submarine had violated the Swedish territorial waters. Media depend on SwAF to provide them with accurate information due to the confidentiality in these matters and the general area of investigation is therefore how the actions of the Swedish Armed Forces, in the submarine incident 2014, were portrayed in the Swedish media. Newspapers and blogs of defense policy represent the media and the thesis is based on the theories constructed by Graham Allison, the rational actor, organizational behavior and governmental politics. Furthermore, it is relevant to examine if there are any similarities or differences in how the submarine incident is illustrated, and what may be the reason for any possible occurrences.

The title of this essay is Project: The Veil ? an investigation of the trends in the Swedish veil debate compared with the veil debate in France and Great Britain written by Cecilia Lindvall. The purpose of the paper is to analyze how the argument has been conducted by the Swedish politicians from the time when the veil was first recognized in Swedish media up until today. The questions I wanted to answer was each countries definition of the three concepts secularization, freedom of religion and multiculturalism, how Islam as a faith with Muslims has developed in Sweden, France and Great Britain and each countries integration politics with the politicians attitude towards the veil. The method being used is a qualitative study with three kind of theories for analysis; two who derives from a feminist point of view where the first one advocates for the rights of each women, the second for the rights of religious groups and a third theory which discusses different models of integration logics.

In contemporary Sweden political participation among foreign-born Swedes is viewed as low and it is well known that foreign-born individuals do not use their voting rights to the same extent as the general population. At the same time there are numerous ethnic associations around the country who work with various activities involving political, democratic and integration issues. This study aims to study how four members of a Somali association regard, relate to and work with politics, democracy and integration. The study is based on these four people, but also on their relationship with authorities and other agencies in the community. The conclusion of this study shows in brief that the desire to participate politically is great, but that democracy and politics is accessible to all, depending on the level of language skills and what political knowledge the individual has.

Political realism is a general theory within political science focusing on the principle interest defined as power. The theory?s mutual standpoint is that states are inspired by power politics meaning that military and economic power or security stands in the centre while moral and ethics are placed in the periphery. This essay?s purpose is to analyze realism which helps to understand the development and change of the perspective.

Politics in today's society unfolding more and more in the media, but the media content is limited. Therefore, the media must constantly make choices, choices which are specific to each object. The purpose of this study is to examine how Olof Palme is portrayed as a politician and private individual in the documentary film Palme - älskad och hatad, and also how Carl Bildt is portrayed as a politician and private individual in the documentary film Bildt - excellensen.To study the documentary films I use a qualitative textual analysis with a focus on a narrative analysis. In the narrative analysis, I have been inspired by the categoricalcontent- based approach to study the documentary films. In my analysis, with the help of theories of mediatization of politics, documentaries and stories, I interpret and analyze the films to make them more understandable.The conclusions of the study is that Palme in his role as a politician is portrayed as a humane person who cares about the individual.

The empirical material of this study consisted of tweets by four leading politicians in Sweden: Carl Bildt of Nya Moderaterna, Annie Lo?o?f of Centerpartiet, A?sa Romson of Miljo?partiet and Jonas Sjo?stedt of Va?nsterpartiet. The aim of the study was to examine how they use Twitter as a political tool and what that says of the mediatization of politics. What content did they publish, how did the content differentiate between them and what political messages and other subjects occurred in their tweets? Does the political debate become fragmented because they?re only allowed to use 140 characters on Twitter? The theoretical framework and method applied for the research was based upon critical discourse analysis (CDA), with special interest in ideology and mediatized discourse.The result of the study showed that the content they published consisted mostly of criticism towards political opponents, rather than of independent political opinions.

A group of scientist, called the council of democracy in Sweden made a predictionabout members of political parties, in 2013 members should not exist. In this essaythat statement going to be questioned. It shows that most of the political parties losesmembers in Sweden. The only differences from year 2000 and now is that in 14 yearsthe parties has lost 65000 members, between 1991-1999 it was about 220000members. Something has changed.