Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple WOM-drivers, this paper takes on a meta-analytic approach by building on the pertinent literature to construct an aggregated model, including several previously acknowledged drivers divided into two categories: (1) Brand related drivers and (2) Personal and situational drivers. The authors then empirically examine what drivers are the most influential on WOM in an online social media context. By doing so, this thesis does not only contribute to marketing managers' better understanding of online communications management, it also sheds light on the theoretical knowledge of the behavioral drivers of WOM.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design, 21 hp, 2012.

The aim of this thesis is to study Viking Eggeling?s artwork Diagonal Symphony together with Eggeling?s own art theoretical writings. This method of reading Eggeling?s art theoretical writings with the aim to try and create a deeper understanding of his art and especially Diagonal Symphony is a new approach in Eggeling?s art historical discourse. The thesis starts with a description of how the field of art history has understood Eggeling and his art primarily through art historical research aimed at Hans Richter.

This thesis aims to explore the use of costumed interpreters at museums. Firstly the thesis examines how extensivethe use of historical costumes is in Sweden, along with some international comparisons. Later on the differentways that the clothes are used is examined, and the costume as a resource for learning is discussed. In the lastpart of the thesis the ?function? of the costume is examined.

In this two years masters thesis in Library and Information Studies, the Russian Library-Bibliographical Classification (LBC/BBK) and the Chinese Library Classification (CLC) are analyzed with regard to their historical and ideological backgrounds and their respective evolutions. The structure of these classifications is compared with the Dewey Decimal Classification (DDC), as well as three chosen subjects (History, Politics and Religion). A qualitative comparative textual method is used.The study shows that these classification schemes, created at different times, different parts of the world, and different political systems, have different biases but give priority to the European before other foreign views. Otherwise, they often use a proximity principle. The CLC and the LBC were originally based on Marxist materialist principles but built in totally different ways.

This study shows the historical development of the forests in Hornsö and Ebbegärde state forest area in eastern Småland situated in southern Sweden..

The report describes the production of graphic correspondence and marketing material for DUCIS(Dalarna University Centre for Irish Studies).A logotype symbol is created on the basis of an element from the Celtic art, and a graphic material thatharmonies with this ideal of style is built around the symbol. A unique visiting card, correspondence cardand letterhead is produced to strengthen the identity of DUCIS outwards.The work proceeds with an international education folder which is an important element in the marketingwork for the MA-education which starts in the autumn of 2003. Two posters, one for the opening ofDUCIS in may 2003 and one for a conference in 2004, are produced. Finally, a redesign of the book coverfor NIS, Nordic Irish Studies, is carried out.The report describes the working process consisting of meetings, practical work and other elementswithin the process. The conclusion is that the work has been quite successful and that this, to a largeextent, depended on an engaged and supporting commissioner.

Syftet med min studie var att undersöka hur elever i årskurs 7 upplever att utvecklingssamtal och dess förberedelser är en del i deras lärandeprocess, om uteblivna skriftliga omdömen påverkat lärprocessen, samt vilka likheter och skillnader det finns mellan elevledda jämfört med lärarledda utvecklingssamtal. Med en enkätundersökning jämfördes attityder hos elever från två olika skolor; Tätortsskolan som använde skriftliga omdömen och lärarledda utvecklingssamtal och Storstadsskolan utan skriftliga omdömen och med elevledda utvecklingssamtal. Mina resultat visar:Att större andel av eleverna som fått skriftliga omdömen anser att de fått information om hur de ligger till i de olika ämnena.Att skriftliga omdömen är mindre bra på att kommunicera till elever hur de ska göra för att utvecklas.Att en stor del av elever med lägre betyg inte förbereder sig inför elevledda utvecklingssamtal och är svåra att engagera i sin lärprocess.Att det är stor skillnad på elevledda respektive lärarledda samtal beträffande vem eleverna tycker pratar mest, men det är inga signifikanta skillnader i hur de olika typerna av samtal bidrar till elevernas lärprocess..

Relationen mellan berättelsen, berättandet och berättaren studeras ur ett semiotiskt perspektiv. Varför berättar en västernkaraktär historien om the Dude. I uppsatsen undersöks the Big Lebowskis struktur, hur berättandet är uppbyggt och vilken roll berättaren har för filmens utformning..

This study investigates the main question ?How can the small, blue spring bulb genera Chionodoxa, Puschkinia and Scilla be used in Swedish outdoor settings, with main focus on the genus Scilla?? This is done by answering four sub-questions: Which of these Scilla-species are hardy in Sweden? Which are their characteristics and habitats? What does their history of application look like? What is commercially available today? The aim of the work has been to make a survey of hardy and available Scilla-species, their character-istics, field of application and history. The purpose is to create a tool in the work with geophytes in different outdoor settings in Sweden, and to contribute to the discussion of new fields of application for bulb plants, such as Chionodoxa, Puschkinia and Scilla. The questions are answered through literature studies and discus-sions with knowledgeable persons in the field. First, an investigation and a survey of Scilla-species hardy and commercially available in Sweden, will be presented, where information of appearance, charac-teristics, habitats, varieties and historical and present application of the species will be found. With this background, a discussion around all the questions, today?s use and also new fields of application, has been carried through. The conclusions made from this study, are that there are today 15 Scilla-species commercially available and hardy for the Swedish climate.

Den här studien undersöker hur recensenter jämför Disneyfilmen med förlagan, hur de jämför med andra Disneyfilmer, hur stor kunskap de har om förlagan och egna tolkningar de gör av filmernas teman och budskap..

Christendom has under a long period of time in Swedish history been the central component in legitimating the monarchs' power, a continuous process than can be clearly observed through the customs of royal coronation and baptism rites. However, during the 20th century those close ties between the state and the church of Sweden have been dissolving at a steady rate, alongside a growing societal democratization and modernization process. Officially the monarch still had a clear constitutional power legitimated through the transcendent, but unofficially his power was in reality heavily reduced. How do the Swedish monarchy relate to a rapidly changing society and secularization process? This pilot study investigates this relation by analyzing the news reports of the royal coronation and baptism rites between 1858 and 2012 from two leading newspapers, Aftonbladet and Dagens Nyheter.

ABSTRACTThe aim of this essay is to analyze and discuss the razors? and tweezers? roles and dualism between them in the Nordic Bronze Age societies. This paper is an attempt to investigate what these little things can tell us about the people that were buried with them. For this purpose I have examined material of burial that consist of finds of razors respective tweezers and their connection with artefacts in the graves. I have done a comparative and contextual study together using quantitative and qualitative methods to investigate their roles and dualism.

The purpose of this text is to show how social class is (re)produced and created in the short stories?Draksådd? byMaria Sandel and Ivar Lo Johanssons ?Nya tänder? from Statarna I and to point out ways that the short storiesmay be useful from an Educational Perspective. Maria Sandel was the first (recognized) female author to writein the genre of Working-Class Literature in Sweden and Ivar Lo-Johansson is a recognized authorship who ismost famous for his novels portraying Statarna. The analysis focuses on how the teeth motif is portrayed in theshort stories. My analysis proves how the teeth motif is important in portraying the construction of class.

 Syftet med denna studie var att genomföra fördjupade reflektioner kring två fall i psykoterapi. Studien gjordes som praktikforskare och från min erfarenhet som psykoterapeut och existentiell terapeut. Mina teoretiska perspektiv i studien söktes inom den psykoanalytiska - dynamiska terapiinriktningen, samt från existentiell filosofi och existentiell terapi. Studien utformades från att se livsvärlden från två förhållningssätt, i) fenomenologiskt ? hermeneuistiskt och ii) existentiellt med de fysiska, sociala, personliga och ideala dimensionerna.