The Swedish government ratified on May 1 2009 an amendment of marital law, resulting in same-sex marriage becoming legalized. With the rights of the Christian Swedish state church to officiate weddings originating from the same law, the church was thereby faced with two options: Either officially include same-sex couples in the Christian concept of holy matrimony and keep the right to officiate weddings; or give up the right to officiate weddings altogether. An official decision to accept the terms was reached on October 22 2009, but not without being preceded by an agitated medial debate.This research attempts to analyze the arguments of the debate in three stages: In the first stage the arguments are categorized according to their respective ideological standpoint. In the second stage these categories are examined from post-modern, social constructivist and socialization theory perspectives. Based on this, the third stage sees the arguments analyzed from a viewpoint based in the Copenhagen school concept of securization.The research concludes that the debate does not only simply feature two sides with differences of opinion; but rather that the arguments of the two opposing sides are founded in a common view of the other side as a fundamental threat to ones conception of a sound society..

Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel Instagram. The topic is chosen because of it´s popularity in today's digital communications landscape, and also keeping in mind that there is a great lack of previous studies on the subject. The purpose of this paper is to provide insights into how companies should handle images on the social media channel Instagram by testing two different strategies against each other.

AbstractThe project "Sound and Play" have been implemented in collaboration with the toy company BRIO in Malmo. The purpose of the project was to examine whether and how BRIO in the future could develop toys around sound for Toddlers.The problem formulations that would be answered after completion of the project was "How could BRIO broaden its product range with the help of audio toys?", "How can you combine toys and sounds in an interesting way for children?", "How do you create a toy with sound that is fun for the child, but not annoying for parents?". Currently BRIO only has two toys with sound in this age group.The expression of the toy was going to be a mix of classic and cool and the overall feeling of the toy was going to be explorative and arouse curiosity in the child. This feeling would be communicated through simplicity and joy.

Arcoma is a company that develops and manufactures X-ray equipment for hospitals. One of the most crucial components is the digital detector. Due to the high cost it is made removable so it could be transferred and used in other X-ray apparatus. The detector is placed in a so called detector holder. The current detector has a rectangular shape which sometimes requires a 90 degree rotation to match the shape of the patient.

The aim of this Master?s thesis is to examine librarian images and stereotypes in Swedish and American fiction, and to discover if there are any differences between these. The images and stereotypes are also compared to those revealed in previous research. The study is based on ten novels. Five of these are written by Swedish authors and portrays Swedish librarians.

AbstractThe rise of globalization has made ??the sustainability aspect emerged as a sign that peoples? actions must change. Tourism is now one of the fastest growing industries in the world that has an impact on people, nature and cultures. The purpose of this study is to gain a better understanding how different tourism actors use and express the concept of sustainable tourism development in the co-operation organization Kiruna Lapland. One of the most visited places in the north of Sweden.

High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. This study examines which different attributes that contribute to enhance brand equity from customers point of view at the Swedish market for agricultural machinery. The study have been developed using a comprehensive literature search in order to investigate the field regarding brand equity and brand image. The literature review results in one product specific and one non-product specific approach in order to examine factors that contribute to enhanced brand equity. This takes the form as one survey-based approach regarding the non-product related attributes which is examined by interpreting the extra value added by different attributes.

The purpose of this essay was to illustrate professionals? reflections on the concept early attachment between guardian and infant, within different family support activities, and how professionals encourage early attachment between guardian and infant. The mental health state of infants is an important field of knowledge to explore. Attachment between guardian and infant is of the utmost importance for the development of children. The questions we had were: What contains the concept early attachment between guardian and infant from a professional point of view? Which factors have influence on early attachment between guardian and infant? How do professionals work with early attachment between guardian and infant? The essay is a qualitative study based on six interviews with two female district nurses, two female social welfare secretaries, a female psychologist and a female social worker.

The purpose of this study was to bibliometrically investigate and describe the research area called ?extrasolar planets?. The research questions were: Which authors were mostly cited within the area when the first authors (and their co-authors) were considered? Which authors were found in most co-occurrences? Did particular author collaborations emerge? To which institutions were most authors affiliated and did the size of the institution have an influence on whether an author was cited? What was the geographic distribution of authors and institutions and were there any patterns of collaboration?Did the image of dominating institutions and countries depend on the viewpoint?How applicable was Lotka?s law on the collected data? The data was collected from citation lists in documents from the database Arxiv.org. The documents were extracted by using the search term ?extrasolar planets?.

Denna uppsats syftar till att ta fram ett teoretiskt underlag för hur miljöprojektet CLICC (Climate Living In Cities Concept) i Malmö skulle kunna utvecklas med hjälp av teorier kring de relativt nya begreppen Spelifiering och Captology. Målet är att förbättra den miljökommunikativa processen där de boende i bostadsförening Hilda ska motiveras att minska sina koldioxidutsläpp med 50 procent. Metoden för denna studie utgörs av en kombinerad litteratur- och en fallstudie. Forskningen kring Spelifiering, Captology och miljökommunikation utgör grunden för denna studie. Detta har sedan kompletterats med en intervju där Miljöförvaltningens projektansvarige för CLICC har gett sin bild av projektet och de hinder som existerar. Uppsatsen utmynnar i ett antal teoretiskt grundade förslag som behandlar möjligheten att, med hjälp av Spelifiering och Captology, överbrygga miljökommunikativa hinder och uppmuntra de boende till att både delta i projektet och förändra sin livsstil i en mer miljöanpassad riktning..

 Problematisering: Vikten av arbetsgivarvarumärket har växt i betydelse tack vare den brist på välutbildad arbetskraft som råder. För att företagen ska kunna locka till sig och attrahera anställda till företaget blir rekryteringsannonser och företagshemsidan viktiga medium. På hemsidan och i rekryteringsannonserna har nämligen företaget möjlighet att väcka nyfikenhet och visa upp företagets identitet och kultur. Det som kommuniceras i annonserna och på företagshemsidan anses även ha stor betydelse för hur företagets image uppfattas av de potentiellt anställda. Därför blir det viktigt att de svårgripbara delarna av ett arbetsgivarvarumärke ger både existerande och potentiellt anställda de rätta associationerna, samt att dessa associationer kan byggas upp genom samverkande aktiviteter mellan marknadsförings- och HR-avdelningen.

Att sociala medier och dess användarantal har ökat avsevärt de senaste åren kan knappast ha undgått någon. Som en konsekvens av detta produceras idag enorma mängder data som kommit att tituleras ?The Big Data?. Det råder idag en stor hype kring begreppet och de affärsmässiga möjligheter som fenomenet skapar. I relation till en explosionsartad användning av sociala medier och med den entusiasm som ?The Big Data? har mötts av, har vi observerat ett annat fenomen: konsumenter som hashtaggar sina Instagrambilder med varumärken och produktnamn.

Uppsatsen behandlar hur turismorganisationer på nationell och regional nivå arbetar med turismplanering och turismmarknadsföring för att skapa en bra och sanningsenlig image av Spanien och Costa del Sol i turismsammanhang. I uppsatsen tillämpas en kvalitativ metod. Analysen sker genom texttolkning efter hermeneutiska principer. Symboler tolkas även genom semiotik och metonymi. Uppsatsen beskriver hur turismplaneringen är organiserad i Spanien på nationell och regional nivå och hur dessa nivåers turismorganisationer arbetar med turismens utveckling.

I detta arbete undersöktes och jämfördes begreppskoherens och attityd till fysik bland elever på fysik- respektive naturvetenskapsprogrammet vid gymnasieskolan Polhemskolan i Lund. Begreppskoherensen undersöktes med Force Concept Inventory som är ett omdiskuterat flervalstest från USA som ska mäta studenters begreppskoherens för kraftbegreppet inom den klassiska mekaniken. Eftersom många undersökningar visar att intresset för fysik minskar undersöktes också elevernas attityd till fysik med ett svenskt test av Likertmodell. Undersökningarna gjordes på elever som precis börjat åk 1 och på äldre elever som läst kursen Fysik A inom båda programmen. Resultatet av undersökningarna är att eleverna på fysikprogrammet har större begreppskoherens för kraftbegreppet än eleverna på naturvetenskapsprogrammet och att begreppskoherensen höjs efter Fysik A. Attityden till fysik är dessutom mer positiv på fysikprogrammet men eleverna på naturvetenskapsprogrammet har större spridning i attityd.

Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent dissimilarities how advertising is constructed among the mediums regarding rhetorical and semiotical theories. Two different mediums have been chosen for a comparison, printed advertisments versus internetbanners. The study has been based on a total of ten qualitative image analyses.