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4268 Uppsatser om Met-before concept image - Sida 59 av 285

Dormy - Golfarnas dröm? Samspelet mellan identitet, image och marknadsföring

Uppsatsens syfte är att undersöka intranätets tänkbara användningsområden för sjuksköterskor inom den offentliga hälso- och sjukvården. Intranät har blivit en viktig kommunikationskanal för många organisationer. Inom hälso- och sjukvården där mötet med patienter är verksamhetens syfte, är datorn och därmed intranätet enbart ett komplement till medarbetarnas arbetsuppgifter. Är det möjligt att använda intranätet som den centrala kommunikationskanalen inom en verksamhet som denna? Intranätet på Helsingborgs lasarett är inte tillräckligt anpassat för verksamheten då många sjuksköterskor berättar att de ofta använder sig av andra kanaler för att hitta det de söker.

Forskningskommunikation i bloggar Bloggen som kommunikations- och självpresentationsplattform för svenska forskare

Titel: Forskningskommunikation i bloggar - Bloggen som kommunikations- ochsjälvpresentationsplattform för svenska forskareFörfattare: Maike Mohlin och Malin ArosiltaUppdragsgivare: SOM-institutet, Forskningsinstitut för samhälle, opinion och mediervid Göteborgs UniversitetKurs: Examensarbete i Medie- och kommunikationsvetenskap vid institutionen förjournalistik, medier och kommunikation vid Göteborgs universitet.Termin: Höstterminen 2011Handledare: Malin SveningssonSidantal/Ord: 28 sidor / 11144 ordSyfte: Att undersöka hur innehållet i svenska forskarbloggar inom samhällsvetenskapser ut och att undersöka hur forskare använder bloggmediet i sin självpresentation.Metod: Kvalitativ innehållsanalys av forskarbloggar med hjälp av Ethnographic Content Analysis (ECA).Material: Tolv svenska forskarbloggar inom samhällsvetenskap vars innehåll analyserasmed hjälp av en ECA-matris.Huvudresultat: I denna uppsats kom vi fram till att forskningskommunikation viabloggar kan vara ett sätt att uppfylla tredje uppgiftens krav på att förmedla och spridainformation om forskning till allmänheten. För att göra det enklare för den bredaallmänheten att ta till sig forskningsinformationen så bör forskarna använda sig av ett enklare språk än i de traditionella forskningspubliceringskanalerna där språkbruket är högtravande och akademiskt. Vill man skapa kommunikation med sina läsare bör också bloggförfattaren regelbundet uppdatera bloggen med nya, färska inlägg och framförallt också bemöta eventuella kommentarer på ett sakligt och professionellt sätt. Genom att vara aktiv i diskussionen med sina läsare kan forskaren påverka den image som allmänheten har om denne. Vidare anser vi att forskarens image påverkas av allt somförmedlas genom bloggen, till exempel innehåll, språk och stil, design och bloggroll.Därför är det viktigt för avsändaren av bloggen att vara medveten om vilken bild somdennes olika val kring bloggens utformning kan förmedla utåt..

Förskolebarn i naturen : Undersökning om barns behov av utevistelse

AbstractThe purpose of my study is to examine how preschool children experience nature and how the educationalists at the preschool can make nature more exciting and support the children?s personal growth. I have also studied what the educationalists of the preschool do and what they can do to make nature more interesting and playful for the children. Observations and interviews have been conducted at a preschool in a small town. The preschool is situated close to nature, that is, close to a small forested area.

Yngre barns argumentation : En studie om hur pedagoger och elever uppfattar argumentationens betydelse på lågstadiet

One of the main goals of the national curriculum is to encourage children?s personal opinion and support them in development of argumentation ability and communication skills. All this is very important for the children as members of the future society.The purpose of this essay is to investigate how primary school teachers estimate the meaning of the pupil?s argumentation as well as which methods and approaches are assumed by the teachers to be most appropriate for children?s argumentation development. The study also considers the questions how the teachers motivate their pupil has to argue in the classroom and how the students by themselves understand the concept of argumentation.

Svenska modeföretags internationalisering : Påverkas varumärket och företagets image?

Tidigare har det framförallt varit företag som IKEA, Ericsson och Volvo som expanderat utomlands och branscher såsom musik, telekommunikation och skogsindustri som stått för exporten men idag väljer även många svenska modeföretag att expandera sin verksamhet utomlands. När ett företag etablerar sig på andra marknader ställs det inför andra förutsättningar, exempelvis; kulturella olikheter, skilda konsumtionsmönster och preferenser. Därmed tvingas företagen att ta ställning till i vilken utsträckning de skall anpassa sin marknadsföring efter varje lands specifika villkor. Syftet med undersökningen har varit att undersöka hur och varför svenska modeföretag expanderar internationellt, och vidare hur det i så fall påverkar deras image och identitet. Vi har funnit att företagen tillämpar samma strategier som i Sverige även på marknader som skiljer sig från den svenska.

?Svenska språket, värderingar och sociala koder?? En innehållslig idé- och argumentationsanalys av kanondebatten 2006

In this thesis, we have analyzed the Swedish debate about whether to impose a national canon, and make it compulsory in school curricula. Cecilia Wikström, a Liberal MP in Sweden, made the suggestion in July 2006, and the focus of our analysis is the subsequent debate during July and August 2006. Our materials are polemical articles from three Swedish newspapers, which we have examined to find the main ideas and arguments behind the various standpoints. Three issues have been our main focus; first, we have analyzed which concepts of culture the various debaters have used, where we have seen a difference between an anthropological and an aesthetical concept, but, surprisingly, found that there isn?t a very strong correlation between an aesthetical concept of culture and being pro-canon, or between an anthropological concept of culture and being anti-canon.

Debatten om de oberoende biblioteken på Kuba 1998-2001. Tre biblioteksrelaterade organisationers syn på de kubanska biblioteken och intellektuell frihet.

During the late 1990s a movement with the intention of forming independent libraries emerged on Cuba. They were seen as an alternative to the public libraries which were supposed to be suffering from censorship by the Cuban government. The purpose of this thesis is to compile and bring structure in a debate regarding public libraries on Cuba and what have become known as independent libraries. In this thesis a textual analysis has been approached for examining articles, websites and reports concerning what attitudes and position the library support organizations Friends of Cuban Libraries FCL, Cuban Libraries Solidarity Group CLSG and IFLA/FAIFE have regarding the two different library types. These positions is throughout the survey connected with the concept of intellectual freedom.

Grönstrukturplanering i det skånska slättlandskapet?

The ongoing change that characterizes the landscape as a result of the development of the society as a wholeis the basis for this thesis. Even though the Scanian landscape still is dominated by arable land, other valuessuch as biological diversity, cultural heritage and economical aspects, has all been ascribed the landscape asmore and more important factors and in some respects, compete with the farming industry about the right tothe landscape. Our demand of more and more space, will of course also affect the landscape. Huge amountof land are used to build external malls and single-family houses, which gives rise to an increasing need foran extended transport system that also is land consuming.It all comes down to: how the municipalities deal with non built areas - the green structure. Do themunicipalities have separate programs describing their vision and objectives concerning the green structure?Literature studies, an inventory made of the municipality programs in the west and south west of Scaniaand interviews with employees at the municipalities clarifies the use of the green structure concept, both intheory and in practice.The green structure concept seems to be derived from the environmental debate.

Strindbergsbilden idag : En analys av åtta litteraturhistorier för gymnasiet

The purpose of this study has been to analyze the image of Strindberg in today's upper secondary school. How is the author portrayed in the textbooks and teaching aids, and which parts of the authorship does the textbook and teaching aids authors choose to focus on?  This work has been implemented in the form of a textbook and teaching aids survey where eight textbooks for the upper secondary school from 1989 to 2008 has been analyzed with focus on the sections that consider Strindberg and his authorships.What emerges when studying these textbooks and teaching aids is that they give a rather synonymous picture of the man and the author Strindberg. Big focus is aimed on private life and the scandals that the author more or less voluntary became a part of. The majority of the textbooks treats matters as ?the misogynist? and ? the critic of society? and the so called Inferno crisis, and also when one discusses the literary works it is done in the light of the author's own life and accomplishments.When it comes to the author's literary production it is a very limited selection that is presented to the students.

Källkritik, hur gör man: om lärares syn på källkritik i undervisningen.

The aim of this Master?s thesis is to examine and understand how teachers of younger children view the concept of critical evaluation of information and how their interpretations of the concept relate to their teaching. The need for the development of children?s ability to critically evaluate has been emphasized through research as well as the need for collaboration between teachers and librarians in order to help pupil?s process information into knowledgeThe study has a socio-cultural perspective and the material was collected through observations and qualitative interviews with teachers. The results of the study indicate that many teachers experience uncertainty when it comes to the area of critical evaluation and that they do not teach the subject to any substantial extent.

Inkludering och autismspektrumtillstånd : En studie där personer med diagnos berättar om sina egna upplevelser av skolan

AbstractThis study examines factors in school that could contribute to or counteract the experience of inclusion of persons who have been diagnosed in the field of autism spectrum disorder. The information was gathered through qualitative interviews and processed to be presented in the results.The results show that respondents found it difficult to concentrate when in school because of the environment. They experienced no coherence in learning situations, they may not get answer as to why information should be carried out and saw no point to have breaks. Furthermore, they experienced no problems to orientate in school or to follow the schedule. The results also revealed that the respondents had at least one teacher with whom they felt that the relationship was positive.

Hästhållares uppfattning av Länsstyrelsens tillsyn i Halland

In the beginning of 2009 The County Administrative Boards assumed the responsibility of animal welfare, a task previously performed by the individual municipalities. This transfer was made with the aim of achieving more efficient and equivalent animal welfare controls across the country. Previous studies among animal owners have shown a somewhat negative image of animal welfare controls. This study focuses on investigating the experiences of the horse keepers in the County of Halland concerning animal welfare. The study is based on a questionnaire which was sent to 423 horse keepers in Halland, of which 130 were returned with information that laid the foundation of this study.

Lean inom den offentliga sektorn : Tänkbara hinder för ett långsiktigt Lean-arbete

One year Master's thesis, Degree of master in Business and Economics, School ofBusiness and Economics at Linnaeus University, Management, 4FE10E SpringSemester 2014.Author: Johanna Björklund and Sarah Gustafsson.Mentor: Magnus Forslund.Title: Lean in the public sector - Potential barriers to a long-term Lean work.Background: Organizational changes are something that is constantly done inorganizations, and in the last decade, there has arisen a plethora of different changemodels. A reorganization that is popular among companies today is Lean. Lean is aconcept that was developed within the Japanese automotive industry, but has evolvedfrom the Japanese shop floor and is now a concept that can be found in, for example,several Swedish municipalities.Purpose: The purpose of this study was to create an understanding of why the conceptLean may have difficulty getting a hold in the in the long term.Methodology: The study was done with a qualitative research approach and through anabductive approach. As we intended to create an understanding, of what potentialbarriers that may affect that a Lean work, in some cases, does not become a long-termcondition, it seemed natural to choose a hermeneutic approach to knowledge. Theempirical data collected via individual unstructured interviews, through a groupinterview, and by non-participant observations.

Generation Y:s syn på livsstilar, image och marknadsföringsmeddelanden i sociala medier : En kvantitativ studie med fokus på extremsport

Sponsring a?r ett marknadsföringsverktyg som anva?nds av företag fo?r att skapa konkurrensfördelar samt för att nå en specifik målgrupp. Vi möts dagligen av sponsring i olika former och vi tar till oss denna typ av marknadsföring beroende på våra intressen och vår livsstil. På senare år har sociala medier exploderat lavinartat och gett företag ytterligare en möjlighet att kommunicera med konsumenterna. Även kända extremsportare finns idag representerade i sociala medier där de kommunicerar med sina fans genom att visa upp sig själva och företag de är sponsrade av.

Universella rättigheter och partikulära behov : En studie om internationellt jämställdhetsarbete utifrån FN: s Kvinnokonvention

The aim for this thesis is to study the international gender equality work from a perspective of the concept of universalism and particularism, with the United Nation?s Declaration of Human Rights, and especially -?The Convention on the Elimination of All Forms of Discrimination Against Women?, in focus. The shadowreports of Namibia and Sweden are used as examples of how countries with different historical, political and social contexts are working with gender equality.A theroetical framework is constitued by theories as postmodernism, postcolonialism and feminism with basis from social constructionism. The thesis is methodological influenced by Critical Discourse Analysis. Notions from former studies were also used as tools in the analysis.

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