ABSTRACTTitle: How do you get the students to listen? ? A study of Academic Works communication towards students (Hur får du en student att lyssna? ? En studie av Academic Works kommunikation mot studenter)Number of pages: 38 (41 including enclosures)Author: Fredrik HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.Main results: The main result can be summarized as:· Academic Works communications have a lot of resemblance with the papers presented theory.· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student?s awareness and knowledge of the company.· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work.

The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign?The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet.

IT-system i de flesta organisationer består ofta av en stor mängd olika applikationer som är utvecklade under åren med varierad teknik på olika plattformar. Applikationerna kommunicerar med varandra över ett datanätverk, med den information och teknik som passade för ändamålet då de utvecklades. Med allt snabbare förändringstakt ökar behovet av applikationsintegration. För att hantera komplexiteten används i allt större omfattning någon form av Message Oriented Middleware (MOM) som bas för kommunikation mellanapplikationer. Då applikationer ansluts genom ett centralt MOM-system möjliggörs kommunikation som baseras på en-till-många, vilket skapar förutsättningar för en specifik variant som kallas för publish/subscribe.

Internet and social media have opened up new possibilities for companies and organisations tocommunicate their brand. It only takes a few seconds to communicate the Message of a website to theuser. This indicates the importance of having the intended Message of the website communicated clearlyin order to give the user a correct impression of the company or the organisation. When it comes to theconcept design of a website, it?s important that all different parts is presented uniformly.

How do you present your Message? Is there any technique that is better than others? How do you make a presentation understandable for everybody, not only architects? We have tried to answer these and other questions in this thesis. Our focus has been how to use pictures and texts in presentations. How to put them together and make a good looking presentation, which is understandable and attractive. The work is directed to students working with presentations, using both pictures and texts..

In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that Messages prompting a low level of fear can be more effective than Messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether Messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two Messages prompting different levels of fear.

The purpose of this thesis is to investigate the possibility to make small, cheap and ultra low power sensor platforms, connected in wireless networks for monitoring of home and industrial environments. The concept is based on ideas from our supervisor, Jerry Lindblom. The developed system consists of a generic platform for different sensors, a receiver and software. A GPRS module from RO Rollytech AB and a database from Gema Industri AB have been modified and used to demonstrate an example of a complete system. To the platform, it is possible to connect any resistive sensor and any sensor that can act as a switch.

There are no guidelines regarding how companies should design status updates on Facebook which attain good readability and engage the readers. Half the Swedish population are Facebook-users, but companies have yet to publish comprehensible Messages on Facebook which effectively include the recipients. Inclusion is not just a matter of accessibility, but also of readability.Therefore, I studied how status updates should be designed on Facebook in order to increase the readability and to engage the readers. My target group is 22-32 year olds, since the company I worked with wanted to target this group. I conducted my research through literature studies, interviews with the client, analysis of past status updates, questioned an expert in social media, and organized a group interview with the target group.My research shows that status updates should contain information that is topical, informative and relevant to the target group.

Companies today are expected to communicate their responsibility to the world around them. Society?s expectations differ and stakeholders are demanding that companies act responsibly on matters related to climate, work environment and human rights. The purpose of sustainability reports is that companies should measure, present and take responsibility in relation to their internal and external stakeholders. It is intended that a reasonable picture of the company's sustainability performance should be communicated, containing both positive and negative effects.Companies efforts with sustainability issues is industry-dependent and industries with significant environmental problems perform the most advanced environmental statement.

The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.

As my final project I planned to animate a movie. Usually I work with illustration and I see animation as the next step in my design work, to investigate how illustration and movement can collaborate. The purpose with my project was to develop my technical skills, improve my design process and broaden my work to eventually be able to work with animation. My ambition was to make an abstract animation and my focus was mainly on my personal process and knowledge. I also wanted to explore how much one can abstract a movie while still communicating a story or Message..

People have used forest resources in northern Sweden for different purposes. Before the 20th century the forest was used for many different reasons, but during the past 200 years it has become an industrial raw material. The presence of people in the forest has left different kinds of traces in the forests. One example is culturally modified trees (CMT´s). The aim of this study was to study and document how people have used the forest resources during the last centuries in Brännlidens nature reserve, and what kind of traces this land use has left.

Ternary codes for unequal error protection is a part of a communication system where different parts of the information to be transmitted can receive different amount of error protection. There are a lot of applications where the channel conditions fluctuate so that reliable or acceptable communication can not be guaranteed. Regardless whether the fluctuations of the channel are intentional or not the idea is to let the coderate decrease so that the error correcting capability can increase for the part of the information to be more protected. By using the support, the nonzero positions of the ternary code, a new binary code can be extracted with properties different from the ternary code in the sense of cardinality and minimum Hamming distance. When the channel conditions are good the receiver decodes the Message using ternary decisions and receives all information included in the codeword.

Telia Telesvar is an automatic anwering machine that is provided in your stationary telephone at home. The drawback of this is that you cannot see if anyone has called you. This report describes how a terminal for Telias Telesvar could be designed. Telesvar terminal will show in a display if anyone called you and show the incoming number. It will also play the spoken Message in a built in speaker.

On September 4, 2013, two men were shot in the suburb Biskopsgården in Gothenburg. This was the catalysts to a very problematic autumn in both Biskopsgården as in another suburb, Hisingsbacka. The local media reports of the events were very through, where the newspaper Göteborgs-Posten took a leading role. It?s these reports which form the basis, the so called material of our essay.