When a crisis hits a company, it is very important that the company communicate with its customers. Communication is important for a company in crisis because this is a way for the company to tell their side of the story and thereby try to get the customers to see things their way. Because mass media reaches a lot of people, it is a simple and fast way for companies in crisis to get their Message out to the world. Mass media can be very useful for a company, but it can also be a problem. Mass media and companies in crisis may or may not have the same purpose with the communication.

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

This is a qualitative study with the aim of getting better knowledge and understanding of how people with mental illness experience having access to a public communication channel. The study builds upon qualitative interviews with four participants of a radio project called Radio Totalnormal (RTN). RTN is a community radio station where people with mental illness do radio. The study focuses on how the respondents describe the participation in the project and how it has affected their self-image. The analysis uses the concept of empowerment and four social psychological concepts: social responsivity, asocial non-responsivity, abstract sociability and concrete sociability.

The aim of this paper is to describe which view the Chinese government in connection with the Olympics wants to display for the natural world and analyze if this view coincide with China?s foreign-policy goals. A qualitative content analysis is used. By using the theory of rational choice and a model with three different political approaches I want to examine whether or not the foreign-policy goals of the Chinese regime comport with the view that displays in two major newspapers in China. Since the runoff voting in Moscow in 2001 for the 2008 Olympics the Chinese government has been able to act rational and to compose different strategies to use the Games in Beijing for political propaganda.

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

The purpose with this essay is to examine the phenomenon SMS in TV. Partly by identify the communication process behind the phenomenon and partly by describing it in a editorial and technical point of view. We have analysed the communication process regarding scientific theories in communication, interaction and convergence. With a qualitive approach we have fulfilled four interviews and two small ethnographical field observations. Objects for the interviews and observations have been two Swedish produced debate-programs, broadcasted in TV; Diskus in TV4 and Debatt in SVT2.

The purpose of this bachelor?s thesis is to evaluate how the marketing campaign ?Låna dig rik? has been received by the residents of Kalmar. A series of questions are asked: was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents? opinion of the library in line with the marketing Message? Is the campaign moving in the desired direction?The study was done through a questionnaire that was handed out to a number of people in Kalmar. The residents were asked to answer if they had noticed the campaign, where they had noticed it and what their opinion of the library was.

Parenting is increasingly seen as a profession which requires training and support with the purpose of creating improved interaction. A central question appears to be how the concept of interaction is defined. The aim of this study is to examine how training programs, trainers and parents perceive this concept, whether they define it the same way and whether trainers succeed in reaching parents with the Message of what it actually is that will improve in the area of interaction. The study uses a phenomenological approach and a qualitative method.The research subject is the parental training program Komet, a manual-based education program for parents. The goal of the program is to offer families training in methods that have strong scientific support in order to reduce conflicts and to improve the relation and interaction between children and parents.One important result of the study is that parents and trainers viewed the concept of interaction from different perspectives.

Todays travel trends go towards independence and self planning. If you need advice or help when performing your trip, there are several different series of guidebooks on the market and one of these series comes from the travel magazine Vagabond. This degree project concerns the redesigning of the travelguides of Vagabond, or to be precise: their cityguide over Istanbul. The purpose of the new design is to assure the resemblance between the guidebook and the magazine, as wanted by the Art Director of Vagabond Angelica Zander.Prior to the redesigning process preliminary studies that make up the fundamental ideas were made. Three other big titles of guidebooks on the market were analyzed, and in addition a great deal of focus ? considering the final purpose ? was put on the concept of magazine design.

This essay ? Discourse and Dissonance ? deals with Mary Shelley?s gothic novel Frankenstein; or, the Modern Prometheus (1818). The focal point is the construction of ?Them and Us?, as defined by scholars such as Stuart Hall, viewed in terms of the following categories: race, gender and family, class, and sexuality. Rather than applying an outside perspective, e.g.

In this thesis I investigate aesthetic preference for picture books among children aged 3?6 as well as criteria for preference among parents. Through my design project: illustration of a picture book, I aim to put my research on preference in the context of illustration and design. By using the design project as an applied method for research I have sought to answer how one as an illustrator can apply knowledge regarding preferences of the target groups when illustrating for picture books. I have primarily based my research within the field of cognitive developmental psychology, with primary focus on stage theory, and the field of literature.

In this essay, we examine the new form of loan which is called ?SMS-loans? which is in understanding terms ? ?text Message loans?. This was established in Sweden in 2006. Income-loans are fast loans taken during a short period, usually up to 30 days. Costs which are additional to the loan are interest and fees.

Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. The company gets added value to its brand, the charity organization gets to collect more money that it otherwise wouldn't and the customer gains a feeling that he or she has contributed to the society.The purpose of this thesis is to study how a company, in practice, works with CRM marketing. How do they choose which charity organization to work with,what type of product is most appropriate to market with CRM and how is the CRM campaign designed? A theoretical model is then formed to answer these questions, after a thorough research of relevant theory on the subject.

The purpose of this study has been to investigate how the temperance movement IOGT in Karlstadcampaigned for people to vote for a referendum on alcohol in 1922 and how it has been tackled bythe local press. To answer the purpose a qualitative text interpretation has been used from IOGT'smeetings protocols and the local press used are the two largest newspapers in Karlstad during thisperiod of time, Karlstads-Tidningen and Nya Wermlands-Tidningen. The type of examinationperformed is called interpretive case study where it has been used a theoretical basis. Thetheoretical point is Habermas Bourgeois publicity also been used by Lars Båtefalk in his thesisStaten, samhället och superiet. Can the temperance movement be said to take part of the publicsphere?The results show that IOGT during this period have grown large enough to be a part of the publicwhich Båtefalk mean was not the case around 1900.

The Swedish education system reflects the multicultural society in Sweden, therefore there is a need of school textbooks that pupils can identify themselves with to create meaning and value in their learning. According to the Swedish Education Administrations (Skolverkets) report (2006) and Selander (2003, s. 198) the school textbooks are the main source of education in class. There has been an implicit Message in the older textbooks that is associated with the belief that non-Europeans are "seen" as victims, and that Europeans are privileged with a "good life".Many school texbooks has been analyzed from different points of perspectives, however, analysis from a postcolonial perspective on home economics books has practically been nonexistent.Analysis in this study are focused on how non-western people are been portrayed in six different textbooks in the subject to conclude if the colonial discourse is still maintained and reproduced in the school. To answer the question of formulation an image analysis is made of the six, previiously mentioned, textbooks.